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@cupra_official steps into design with the introduction of its newest division: CUPRA Design House.
Its new direction is rooted in craftsmanship, technology, and innovation where the brand aims to craft immersive, connected experiences that push the boundaries of design by integrating a range of technological advancements into its forward-thinking creations.
Built around three core pillars: CUPRA Collection, CUPRA Collabs, and CUPRA Beyond, CUPRA Design House unveiled four prototypes through a series of immersive activations during Milan Design Week that included 3D knitted garments, 3D printed sneakers, a multi-functional vest, luggage crafted from repurposing the Century Bronze material found on its cars as well as the collection’s stand-out sculpted lounge chair.
Head to Hypebeast.com to explore the full CUPRA Design House showcase.
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