0:00map of usa with kiosks
The scene opens with an animated map of the United States centered vertically on a light beige background. The map itself is a deep teal color. Gradually, numerous small, glowing light-teal 'x' marks appear and spread across the map, symbolizing kiosk locations. These 'x' marks emerge from various points, expanding to cover the entire continental U.S., becoming denser in metropolitan areas on the East and West coasts, as well as the Midwest. The overall lighting is bright and even, highlighting the contrast between the dark map and the glowing points. The aesthetic is clean and modern, conveying a sense of wide coverage and accessibility. The camera remains static throughout this short, impactful animation.
0:01store logos and text
This scene displays white text and corporate logos against a solid, dark teal background. At the top, a large white number '7,000+' appears, followed by the word 'stores' in a smaller, elegant script font. Below this, a vertical stack of six prominent retail and grocery store logos are presented in white: Walmart, Dollar General, Kroger, Albertsons, PLS, and Southeastern Grocers. Each logo fades in sequentially from top to bottom, accompanied by a subtle upward bounce animation. The lighting is even and flat, typical of a graphic overlay. The color palette is stark, focusing on the dark teal background and crisp white elements, creating a professional and informative feel. There are no active movements or camera shifts.
0:03man using ecoatm
The scene features a medium shot of a Black man, approximately in his late 20s to early 30s, interacting with a modern, white ecoATM kiosk inside what appears to be a brightly lit grocery store or large retail space. The kiosk is predominantly white with bright green accent lighting around its screen and slots, and the ecoATM logo is visible in green at the top. The man, positioned slightly to the right of the frame, is wearing a light gray long-sleeved crew-neck shirt and dark pants. He is bent over, placing a reusable shopping bag containing a pineapple and other groceries on the floor beside the machine. The background shows light-colored wooden paneling on the wall behind him, adding a warm, neutral contrast to the kiosk's bright colors. Overhead fluorescent lighting illuminates the scene evenly, casting soft shadows. The overall mood is practical and efficient, showcasing the convenience of the machine within an everyday setting. The camera is static at a slightly elevated angle, looking down into the scene.
0:04inserting phone close up
This is a tight close-up shot focusing on a hand inserting a black smartphone into a brightly lit green slot on the ecoATM kiosk. The slot has a dark grey interior with a transparent barrier, and the surrounding area of the machine is a vivid, glowing green. The hand is that of an adult, with short, neat fingernails, and appears to be of light to medium skin tone. The smartphone is dark, likely black or dark gray, with a smooth, minimalist design. The lighting is direct and intense on the green and the phone, creating clear highlights and minimal shadows, emphasizing the action and the machine's functionality. The angle is slightly overhead, looking directly into the slot. The scene is purely functional, highlighting the ease of interaction with the device.
0:04woman using ecoatm
A medium shot captures a Caucasian woman, appearing to be in her late 20s to early 30s, standing to the right of a white ecoATM kiosk. She is focused on the machine, inserting a thin, dark card-like object into one of its slots. She wears a white and navy blue horizontal striped long-sleeved shirt and a rust-orange pleated midi skirt. Her short, blonde hair is styled in a bob. The ecoATM displays a green interface with the text 'CASH FOR PHONES' and 'ecoATM' branding at the top. The lighting is bright and even, likely from overhead retail store lights, creating a clean and accessible environment. The background shows muted, light-colored walls. The camera is static, positioned at eye level, capturing the woman's interaction with the machine and emphasizing its user-friendly design. The mood is one of focused ease.
0:05collecting cash close up
This is a tight close-up shot focused on a light-skinned hand reaching into a dark grey cash dispenser slot on the ecoATM kiosk to retrieve a stack of neatly bundled U.S. dollar bills. The dispenser slot is set into a clean white panel of the machine. Above the slot, there's a white strip with Braille text, adding to the machine's accessibility features. The cash, comprising several green U.S. bills, is clearly visible as it's being pulled out. The lighting is bright and direct, highlighting the texture of the cash and the details of the hand. The background is blurred, ensuring full attention on the transaction. The camera is static and positioned at an eye-level angle relative to the dispenser, creating a sense of immediacy and emphasizing the instant payment aspect of the ecoATM.
0:06woman counting cash
The scene reverts to a medium shot, identical in framing and subject to scene 5, showing the Caucasian woman, in her white and navy striped shirt and rust-orange pleated skirt, standing beside the ecoATM. This time, she is holding a stack of U.S. dollar bills in her left hand and appears to be counting them or organizing them with her right hand. Her head is slightly bowed, indicating focus on the cash. The ecoATM kiosk remains to her left, displaying its vibrant green interface. The background, with its muted light-colored walls, and the bright, even overhead lighting from the retail environment are consistent. The static camera is at eye level. The action emphasizes the immediate and tangible reward of using the ecoATM, conveying satisfaction and convenience in a real-world setting. The overall mood is practical and reassuring, reinforcing the machine's promise of instant cash.
0:08recycled phones graphic
This scene displays white text and graphics against a solid, dark teal background. A large white number '50,000,000+' animates, rolling up to its final value, followed by the text 'phones recycled' in a smaller, elegant script font below it. Throughout the animation, subtle, minimalist white outlines of various smartphone models appear and disappear around the main text, creating a dynamic visual representation of the sheer volume of recycled devices. The lighting is uniform and flat, characteristic of a graphic animation. The color palette is limited to the dark teal background and crisp white elements, maintaining a professional and impactful aesthetic. There are no camera movements, allowing the focus to remain on the statistics and accompanying graphics, reinforcing the environmental message.
0:09ocean waves aerial
An exquisite aerial shot captures the vibrant turquoise and deep blue hues of the ocean as powerful white-capped waves crash near a rugged, dark rocky coastline. The camera is positioned high above the water, looking directly down. The foamy white crests of the waves create intricate patterns against the darker blue water, indicative of strong currents and natural power. Small, dark rock formations are visible along the very edge of the frame where the waves are breaking. The lighting is natural daylight, bright and clear, enhancing the vividness of the water's colors. The color palette is dominated by various shades of blue and white, with contrasting dark greys from the rocks, evoking a sense of raw, untamed nature and environmental beauty. The camera is static, providing a serene yet powerful view of the natural world.
0:10sunlit forest
This scene presents a breathtaking view of a sun-dappled forest, with the camera positioned low, looking up through a clearing. Tall, mature trees with textured, dark bark dominate the foreground and midground, their crowns reaching out of frame. Rays of golden sunlight stream through the canopy from the upper left, creating dramatic, elongated shadows that stretch across a vibrant green, grassy forest floor. The grass appears soft and lush, highlighted by the direct sunlight, contrasting with the shadowed areas. A subtle, hazy mist or dust is visible in the sunbeams, adding to the ethereal atmosphere. The color palette is rich in greens, browns, and golden yellows, conveying a peaceful and natural mood. The lighting is natural, highlighting the interplay of light and shadow. The camera remains static, allowing the viewer to absorb the tranquil beauty of the ancient woodland.
0:12it pays to save planet graphic
This scene features an animated graphic with text and an icon, set against a split-color background. The background is divided vertically, with a light mint green on the left and a dark teal on the right. The white text 'ecoATM' animates onto the mint green side. A thin, minimalist white outline of a smartphone appears centrally, straddling the color divide. Inside the phone outline, the white text 'It pays to save the planet.' slides in. The text is in a clear, legible serif font, while 'ecoATM' is in a sans-serif font. The lighting is flat and even, typical of a digital graphic. The color palette is fresh and clean, combining the light green, dark teal, and white to convey an environmentally conscious and modern message. The camera is static, allowing the animated text and graphic to be the sole focus, reinforcing the brand's eco-friendly mission.
0:13final call to action
The final scene is a call to action displayed against a solid dark teal background. The word 'ecoATM' appears prominently in white text at the top, followed by the phrase 'Find out what your phone is worth at' in a smaller, elegant white serif font. Below this, the website address 'ecoATM.co_' begins to animate, with a typing cursor adding the 'm' and period, then an underscore for a final, inviting pause. The lighting is uniform and flat, characteristic of a graphic title card. The color palette is minimalist, focusing on the dark teal and white to create a clean, professional, and direct message. The camera remains static, emphasizing the concluding brand message and actionable website link. The mood is conclusive and encouraging.
