0:00intro engineer whiteboard problem A medium shot frames a young, Caucasian male from the waist up, standing slightly to the left of the frame. He is looking directly at the camera, talking and gesturing with a slight smile. To his right, occupying the right half of the frame, is a white magnetic whiteboard. The whiteboard has a large title 'PELA An engineering masterpiece' in black marker at the top. Below this, there are two sections: 'bounces like' with an image of a pink eraser, and 'protects like' with an image of steel beams. Below these, there's a 'Materials' section with hand-drawn molecular structures, leaves, a small image of text 'the circular. responsible.', the formula 'E=MC²', and a photo of small grey pellets. The background is a brightly lit room with white sheer curtains covering a window to the left, and a beige wall to the right. The lighting is soft and even, suggesting indoor studio lighting. The color palette is bright with white, light grey, and the vibrant yellow of the vest. Geometric shapes (circles, squares, crosses) in blue, red, and yellow briefly flash as motion graphics over the speaker. Text overlays appear: 'See most phone cases' and 'cheap plastic.'.
0:06hands holding phone cases A close-up shot focuses on two hands, presumably female, holding two different phone cases. The hand on the left holds a light brown, matte phone case, while the hand on the right holds a black phone case with a visibly harder, black internal lining. The cases are held at a slight angle, with a soft-focus background revealing hints of a light-colored blanket or fabric and a wooden floor. The lighting is soft and natural. The hands are clean and well-manicured, with subtle nail polish. The color palette is neutral with browns, blacks, and soft whites. Text overlay appears at the bottom of the screen: 'See most phone cases'.
0:07phone case into trash A close-up shot shows a black phone case being dropped into a sleek, dark grey trash can with a black plastic liner. The opening of the trash can is visible, and the phone case falls from the top into the dark interior. The background is a blurred, light-colored wall. The lighting is dim inside the trash can, highlighting the shiny plastic of the case. The color palette is dominated by dark greys and blacks. Text overlay is visible at the bottom of the screen: 'are just cheap plastic.'.
0:08phone drop grayscale This shot is a close-up, rendered in grayscale, focusing on a person's lower body and a smartphone being dropped. The camera is positioned low, capturing the falling phone against a blurry outdoor background of what appears to be gravel or pavement. The person's legs, clad in dark leggings, and their left hand holding the phone are visible in the upper part of the frame. The phone, encased in a clear or light-colored case, is mid-air. The overall mood is slightly dramatic due to the grayscale and the action of dropping. Text overlay is visible at the bottom: 'Drop them once.'.
0:09engineer game over A medium shot, similar to the intro, features the young Caucasian male in the safety vest. He stands slightly left of the frame, looking at the camera. He is now holding a bright yellow hard hat in his left hand, and his right hand is held out in a gesture of resignation or finality. The white whiteboard is still visible to his right with the same 'PELA' title and diagrams. The background with white curtains and a beige wall remains consistent. The lighting is bright and even. The color palette is dominated by the yellow of his vest and hard hat, contrasted with the white of the whiteboard and his t-shirt. Text overlay 'Game over.' appears prominently in the center of the screen, reinforcing the message of failure for standard phone cases.
0:10hands applying pela case outdoor A close-up shot focuses on hands, likely male, as they expertly apply a vibrant blue Pela phone case to a smartphone. The phone and case are held against a soft, out-of-focus background of lush green foliage and dappled sunlight, suggesting an outdoor setting. The focus is sharp on the product and the action. The hands are clean, with a silver ring visible on the left ring finger. The blue of the case stands out against the green background. Text overlay at the bottom reads: 'Pela's signature material'.
0:11engineer explains material A medium shot again shows the young Caucasian male from the waist up, identical to the intro scene, positioned slightly to the left. He's talking directly to the camera, gesturing with the green phone case in his left hand, and his right hand open in explanation. The whiteboard with the 'PELA An engineering masterpiece' title and diagrams is visible to his right, serving as a visual aid. The background of white curtains and a beige wall remains consistent. The lighting is bright and even. The color palette is bright with the yellow of his vest, the green phone case, and the white whiteboard. Text overlay at the bottom of the screen reads: 'that's a different story.'
0:16whiteboard bounces like A close-up shot of the whiteboard, specifically focusing on the 'bounces like' section. A clear image of a pink eraser is centered below the text. The background is pure white from the whiteboard, with the top edge visible. The lighting is bright and even, casting no significant shadows. The color palette is simple: black text, white board, and the pink of the eraser. Text overlay appears at the bottom: 'It bounces like rubber'.
0:17whiteboard protects like A close-up shot of the whiteboard, focusing on the 'protects like' section. A clear image of several steel beams, arranged side-by-side, is centered below the text. The background is pure white from the whiteboard. The lighting is bright and even. The color palette is simple: black text, white board, and the metallic grey of the steel beams. Text overlay appears at the bottom: 'and protects like steel.'.
0:18engineer material science A medium shot of the young Caucasian male, in his safety vest, gesturing and talking directly to the camera, with the whiteboard to his right. His expression is confident and enthusiastic as he explains. The background is consistent with previous talking head shots. The lighting is bright and soft. The colors are vibrant yellow from the vest, green from the phone case, and white from the t-shirt and whiteboard. Text overlay at the bottom states: 'It's not magic, guys, It's material science.'.
0:19whiteboard materials closeup A close-up shot of the 'Materials' section of the whiteboard. A hand, clad in the yellow safety vest sleeve, enters the frame from the left and points directly at the diagram of molecular structures. The section includes various visual elements: hand-drawn leaves, the text 'the circular. responsible.' inside a rectangle, the equation 'E=MC²', a diagram of a phone case, and an image of flax shive. The background is the white surface of the whiteboard. The lighting is bright and even. The color palette is predominantly white, black, and natural greens/browns from the images. Text overlay appears at the bottom: 'Pela engineers developed this unique material'.
0:21hands flexing blue case A tight close-up shot focuses on hands, clad in the yellow safety vest sleeves, demonstrating the flexibility of a vibrant blue Pela phone case. The hands are actively bending and twisting the case, showing its pliable nature. The background is a soft blur of the white t-shirt and the vest. The lighting is bright and soft, highlighting the texture and color of the case. The color palette is dominated by the bright blue of the case and the yellow and orange of the vest. Text overlay at the bottom reads: 'that flexes on impact to absorb shock and redistribute force'.
0:24engineer rigid vs soft A medium shot of the young Caucasian male in the safety vest, with the whiteboard to his right. He is actively talking to the camera, using hand gestures to explain. As he speaks, two white arrow graphics appear on the whiteboard: one pointing down towards the pink eraser (representing 'too soft') and another pointing up towards the steel beams (representing 'too rigid'). The background of white curtains and a beige wall remains consistent. The lighting is bright and even. The color palette is bright with the yellow vest and white board. Text overlay at the bottom states: 'instead of to your phone. While steel is rigid and rubber is too soft.'
0:26engineer perfect balance A medium shot of the young Caucasian male, in his safety vest, holding the green phone case and looking directly at the camera. He offers a slight smile, conveying confidence in the product. The whiteboard is visible to his right, but out of focus. The background is consistent. The lighting is bright and even. The primary colors are the yellow of the vest and the green of the phone case. Text overlay at the bottom declares: 'Pela is the perfect balance in between.'
0:27flax flower closeup A beautiful close-up shot focuses on a single, delicate light purple flax flower with five petals. It stands prominently in the center-left of the frame, with other similar, out-of-focus flowers and green stems filling the blurred background. The setting appears to be an outdoor field under natural, soft lighting. The color palette is dominated by soft purples, lavenders, and various shades of green, creating a calm and natural atmosphere. Text overlay reads: 'It's made of plant-based polymers'.
0:29hands sifting flax seeds A close-up shot, from a slightly overhead angle, shows a pair of hands sifting a cascade of tiny, golden-brown flax seeds. The seeds fall from the upper hand to the lower cupped hand, creating a dusty trail. The background is a blurred outdoor scene with hints of blue sky and green foliage. The lighting is bright natural sunlight. The color palette is warm, with golden-brown seeds, blue sky, and green. A silver ring is visible on the right hand's ring finger. Text overlay at the bottom states: 'with natural reinforcement fibers'.
0:30flax straw material A tight close-up shot showcases a bundle of light-colored, elongated strands of material, likely flax straw, lying horizontally. The strands are layered, creating a textured surface. The background is blurred, with hints of other colors, possibly an industrial setting. The lighting is soft and even. The color palette is dominated by light beige/straw tones, with some muted colors in the background. Text overlay at the bottom states: 'from flax straw.'.
0:31engineer flax strength A medium shot of the young Caucasian male, in his safety vest, holding the green phone case and gesturing with his free hand as he talks to the camera. The whiteboard is visible to his right. The background is consistent. The lighting is bright and even. The colors are vibrant, highlighting the yellow vest and green phone. Text overlay at the bottom of the screen reads: 'A material so strong that farmers typically have to burn it because it will damage their equipment.'
0:34hands flexing blue case result A tight close-up shot focuses on hands, clad in the yellow safety vest sleeves, demonstrating the flexibility of a vibrant blue Pela phone case, identical to the earlier shot. The hands are actively bending and twisting the case, showing its pliable nature. The background is a soft blur of the white t-shirt and the vest. The lighting is bright and soft, highlighting the texture and color of the case. The color palette is dominated by the bright blue of the case and the yellow and orange of the vest. Text overlay at the bottom simply reads: 'The result?'
0:36blue case drop pavement A low-angle shot captures a vibrant blue Pela phone case falling onto a rough, dark grey asphalt or gravel surface. A person's brown leather boot is visible in the upper right corner of the frame, hinting at the height of the drop. The background is a blurred, light-colored surface. The lighting is natural and bright. The blue of the phone case contrasts sharply with the dark grey ground and brown boot. Text overlay at the bottom states: 'a material that flexes and protects'.
0:38blue case down stairs A low-angle shot, looking up carpeted stairs, captures a blue Pela phone case tumbling down the steps. A person's legs and feet, clad in dark pants and white and teal athletic shoes, are seen descending the stairs in the upper part of the frame, indicating the source of the drop. The carpet is a dark grey/brown. The lighting is relatively dim, with some light coming from above. The blue case stands out against the dark carpet. Text overlay at the bottom reads: 'exactly when it needs to.'.
0:39engineer breakdown science A medium shot of the young Caucasian male in his safety vest, holding the green phone case. He smiles directly at the camera, gesturing with his free hand, preparing to explain further. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. The colors are bright and engaging. Text overlay at the bottom states: 'Let me break down the science in simple terms.'
0:41whiteboard molecular structure A close-up shot of the 'Materials' section of the whiteboard. A hand, clad in the yellow safety vest sleeve, enters the frame from the left and draws a circle around the molecular structure diagram. The section also includes the leaves, 'the circular. responsible.' text, 'E=MC²', a phone case outline, and flax shive image. The background is the white surface of the whiteboard. The lighting is bright and even. The color palette is predominantly white, black, and natural greens/browns from the images. Text overlay at the bottom reads: 'A molecular structure of Pela's signature material creates a unique energy absorption system.'.
0:45blue case drop grass 1 A high-angle, wide shot looking down at lush, vibrant green grass. A person's feet, clad in brown leather boots, are visible at the top of the frame. A bright blue Pela phone case falls into the frame and lands softly on the grass in the center. The grass is well-maintained and slightly dewy. The lighting is natural, with visible shadows from the feet, indicating outdoor sunlight. The color palette is dominated by the contrasting blue of the case and the vivid green of the grass. Text overlay at the bottom reads: 'When your phone hits the ground,'.
0:47phone case drop wood A low-angle shot captures a phone case in mid-air, about to impact a polished wooden floor. The floor shows subtle grain and reflections. The background is extremely blurred, suggesting a shallow depth of field. The lighting is soft and warm, highlighting the wooden texture. The color palette is dominated by the warm browns of the wood and the unknown color of the falling case. Text overlay at the bottom states: 'the plant-based polymers'.
0:48blue case drop asphalt A low-angle shot focuses on a vibrant blue Pela phone case as it falls onto a dark grey asphalt or concrete path. A person's feet, clad in white athletic shoes, are visible in the upper part of the frame, suggesting the drop originated from a standing position. The background is softly blurred. The lighting is natural and bright, creating clear visual contrast. The color palette is dominated by the blue case against the grey ground and white shoes. Text overlay at the bottom reads: 'bend and flex'.
0:49blue case drop grass 2 A high-angle, wide shot looking down at lush, vibrant green grass. A person's feet, clad in brown leather boots, are visible at the top of the frame. A bright blue Pela phone case falls into the frame and lands softly on the grass in the center. This shot is identical to an earlier one, emphasizing the consistent performance. The grass is well-maintained and slightly dewy. The lighting is natural, with visible shadows from the feet, indicating outdoor sunlight. Text overlay at the bottom reads: 'to absorb impact,'.
0:50hands distributing force A tight close-up shot focuses on a man's hands, wearing a white t-shirt sleeve, holding and slightly flexing a dark green Pela phone case. The hands are demonstrating the case's ability to distribute force. The camera is slightly below eye level. The background is a blurred white and light beige, likely the wall and curtains from the previous talking head shots. The lighting is soft and even. The color palette features the deep green of the case and the neutral white of the shirt. Text overlay at the bottom reads: 'distributing the force away from your screen.'.
0:51woman flexing magsafe case A tight close-up shot shows a woman's hands, wearing dark long sleeves, holding a bright pink Pela phone case and flexing it. The interior of the case is visible, revealing a circular MagSafe ring in the center, and small icons or text at the bottom. The background is softly blurred, showing hints of green foliage from an indoor plant and a light-colored couch. The lighting is soft and bright. The vibrant pink of the case and the green of the plant provide the main colors. Text overlay at the bottom reads: 'Anyways, they form this material'.
0:53pouring pela pellets A close-up shot captures small, irregular, golden-brown pellets, interspersed with a few small green pellets, being poured from a light-colored, possibly off-white, container into a darker, possibly black, one. The pouring action creates a steady stream of pellets. The background is dark and out of focus, drawing attention to the pellets. The lighting is soft and direct. The color palette is warm, with the golden-brown and hints of green. Text overlay at the bottom states: 'into little kernel sized pellets,'.
0:54pile of purple pellets A top-down, extreme close-up shot shows a dense, textured pile of small, cylindrical, light purple pellets. The pellets completely fill the frame, creating a uniform pattern. The lighting is soft and even, highlighting the three-dimensional nature of the pellets. The color palette is dominated by the uniform light purple. Text overlay at the bottom states: 'molded under heat.'.
0:55pela case flax field A medium shot, taken from a slightly elevated perspective, shows a person's hands holding a lavender Pela phone case amidst a vibrant field of purple flax flowers. The phone case is presented flat, with the back facing the camera, contrasting gently with the natural floral environment. An animated white arrow graphic points from the top left corner of the screen towards the phone case, drawing attention to it. The background is a beautiful, softly blurred sea of purple flowers and green stems. The lighting is natural and bright, creating a serene atmosphere. The color palette is rich with purples, lavenders, and greens. Text overlay at the bottom reads: 'And outcomes a perfectly engineered phone case.'
0:57engineer dropped phone A medium shot of the young Caucasian male in his safety vest, holding the green phone case. He is looking directly at the camera, talking and using a hand gesture to count off previous drops. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. The colors are vibrant. Text overlay at the bottom states: 'Look, I've dropped this thing'.
0:59white case drop wood A close-up shot captures a white Pela phone case, featuring a subtle grey patterned design on its back, falling onto a wooden floor. The phone case is seen mid-air, about to make impact. The wooden floor shows distinct grain patterns and reflections. The background is softly blurred. The lighting is soft and warm. The white and grey of the case contrast with the warm brown of the wood. Text overlay at the bottom reads: 'all over the job site,'.
0:59blue case drop pavement 2 A low-angle shot captures a vibrant blue Pela phone case falling onto a rough, dark grey asphalt or gravel surface. A person's brown leather boot is visible in the upper right corner of the frame. This shot is identical to an earlier drop scene, reinforcing the message of resilience. The background is a blurred, light-colored surface. The lighting is natural and bright. Text overlay at the bottom reads: 'but it's'.
1:00engineer holding up great A medium shot of the young Caucasian male in his safety vest, holding the green phone case. He is smiling broadly and looking directly at the camera, exuding confidence. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. The colors are vibrant. Text overlay at the bottom states: 'still holding up great.'
1:02engineer right materials A medium shot of the young Caucasian male in his safety vest, holding the green phone case. He is talking directly to the camera, using thoughtful hand gestures to make his point about quality and materials. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. The colors are vibrant. Text overlay at the bottom states: 'When you're building something that matters, you use the right materials. Same should go with protecting your phone.'
1:06engineer bogo offer A medium shot of the young Caucasian male in his safety vest. He is holding a green Pela phone case in his left hand, and then a bright blue Pela phone case magically appears in his right hand. He smiles broadly at the camera, gesturing with both cases. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. The colors are vibrant, with the two contrasting phone case colors. Text overlay at the bottom announces: 'And right now, when you buy a Pela Case, you can get a second one free.'
1:08engineer great value A medium shot of the young Caucasian male in his safety vest, holding both the green and blue Pela phone cases. He smiles at the camera, looking pleased with the value proposition. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. The colors are vibrant. Text overlay at the bottom concludes: 'Has nothing to do with construction. It's just great value.'
1:10engineer customer reviews A medium shot of the young Caucasian male in his safety vest, holding the green Pela phone case. He is looking directly at the camera, smiling and talking. Overlaid on the video are multiple rectangular customer review text blocks, appearing as if floating around him. These reviews feature star ratings and positive comments about the phone case. The whiteboard is visible to his right, slightly out of focus. The background is consistent. The lighting is bright and even. Text overlay at the bottom encourages: 'Join over 3.3 million customers worldwide, and get a phone case that's actually built for protecting'.
1:14engineer call to action A close-up shot of the young Caucasian male in his safety vest, smiling broadly at the camera. He is holding the green Pela phone case, presenting it as the solution. The whiteboard is mostly out of frame, with only a small portion visible to his right. The background is consistent. The lighting is bright and even. The colors are vibrant. Text overlay at the bottom provides the call to action: 'at pelacase.com'.
1:16pela logo end card A static end card displaying the Pela logo. The background is solid white, and the logo itself is a simple, modern sans-serif typeface in light grey, with the 'e' slightly stylized. The logo is centered horizontally and vertically on the screen. The overall aesthetic is clean, minimalist, and professional. There are no additional graphics or text.
