0:00boot product introduction A close-up shot of a tan-colored work boot being held up by a person's hand against a bright, industrial-looking background with vertical metal bars. The boot is a slip-on style with dark elastic side panels and prominent white stitching around the moc toe and sole. The sole is thick and white with a small orange accent on the heel. Text overlays on the screen read 'NEW BOOT DROPPED' in white with a black outline, accompanied by a snowflake emoji and a surprised face emoji. Further text at the bottom reads 'WE'RE DROPPING ONE OF'. The lighting is bright and even, highlighting the texture of the suede-like leather. The color palette is dominated by earth tones of the boot and muted industrial grays, contrasted by the white sole and bold text.
0:01presenter introducing boot A medium shot of a male presenter standing in a construction site that appears to be undergoing renovation. He holds the tan work boot in his right hand and gestures with his left. The background consists of exposed concrete floors, unfinished walls, and an open ceiling with visible ducts and hanging temporary lights. The lighting is bright and artificial from the overhead lights. The presenter is wearing a black zippered jacket, a black t-shirt, and olive-brown cargo pants, topped with a gray and orange 'BRUNT' logo cap. He is looking directly at the camera with an enthusiastic expression. Text overlay at the bottom reads 'THE HOTTEST BOOTS OF THE YEAR FOR BRUNT IT'S A COMBINATION OF 2 OF OUR BEST SELLERS'. The overall color palette is industrial grays, browns, and the warm tan of the boot, with the presenter's clothing providing dark accents.
0:04feet in boots standing A low-angle shot focusing on a person's feet, clad in the new tan work boots, standing on a light gray, textured concrete floor. The boots have prominent white soles with red accents. The person is wearing loose-fitting olive-green pants that partially cover the top of the boots. In the background, a light-colored brick or concrete wall is visible, along with a metal track laid on the floor. The lighting is bright and even, casting minimal shadows. The scene highlights the boots' appearance and how they look when worn, emphasizing the sturdy sole and color contrast. The color palette is neutral with the brown boots and gray floor being the main elements.
0:07feet in boots walking near ladder A low-angle shot focuses on a person's feet, wearing the tan work boots, taking a small step. The feet are positioned near the base of a red and yellow A-frame ladder, with the concrete floor and a wooden wall in the background. The boots feature white soles with red accents and prominent white stitching on the moc toe. The person's olive-green pants are visible, slightly creased from movement. The lighting is bright and industrial, illuminating the details of the boots and the floor texture. Text at the bottom reads 'AND OUR OHMAN SLIP-ON' then changes to 'THE OHMAN MOC TOE BOOT'. The color palette is earthy browns and greens of the clothing and boots, contrasted with the bright red and yellow of the ladder and the gray concrete.
0:10overhead feet walking An overhead shot looking down at a person's feet, wearing the tan work boots, walking slowly across a light gray, possibly concrete, floor. The boots have white soles with red accents and brown uppers. The person's olive-green pants are visible above the boots. The floor has a slightly textured, worn appearance. The camera follows the feet as they move, emphasizing the casual and comfortable nature of the footwear. Text at the bottom reads 'IT'S SO FRESH I DON'T EVEN HAVE A PAIR YET'. The lighting is bright and even, typical of an indoor industrial setting. The color palette is predominantly muted grays and browns, with small pops of red from the boot soles.
0:11presenter showing his boots A medium shot of the male presenter walking towards the camera in the construction environment, holding the tan work boot in his right hand. He points down at his own feet, which are also wearing the same model of boot, before lifting his right foot to show the boot he is wearing more closely. The background remains an unfinished industrial space with concrete floors and exposed ceiling. The lighting is bright and ambient. Text at the bottom reads 'I GOT MY OHMANS ON'. The presenter wears the same black jacket, t-shirt, and olive-brown pants, with the 'BRUNT' cap. He maintains an engaging, slightly playful expression. The camera is slightly handheld, adding a dynamic feel to his movements.
0:14boot on ledge static A close-up, static shot of the tan work boot sitting on a white, slightly worn ledge or machine in an industrial setting. The background is a light-colored wall with some visible pipes or conduits. The boot is positioned side-on, showcasing its profile, the black elastic side panels, and the prominent white stitching along the moc toe and sole. The sole is thick and white with a visible red accent on the heel. The lighting is bright and functional, highlighting the boot's texture and details. Text overlay reads 'YOU BETTER BELIEVE THE MINUTE WE GET A FULL PAIR OF THESE I'M GONNA BE ROCKING THESE THINGS EVERY DAY'. The color palette is neutral with the tan boot, white sole, and industrial grays and whites of the background.
0:18presenter showing sole A medium shot of the male presenter holding the tan work boot. He holds it up to the camera, rotating it to clearly display the white sole with its distinct tread pattern and red 'BRUNT' logo. He gestures towards the sole with his other hand, emphasizing its features. The background is the same construction site as before. The lighting is bright and industrial. Text at the bottom reads 'IT'S GOT THAT HIGH HEAT-RESISTANT'. The presenter is wearing his 'BRUNT' cap, black jacket, and olive-brown pants, and maintains an informative and enthusiastic expression. The shot is stable, allowing for clear viewing of the boot's sole.
0:20close up boot sole A very close-up, slightly Dutch-angled shot of the white sole of the tan work boot. A hand is holding the boot, positioning it to perfectly showcase the tread pattern and the red 'BRUNT' logo embedded in the center of the sole. The background is a white wall with some pipes or mechanical elements, indicating an industrial or utility area. The lighting is bright and direct, making the white sole stand out. The color palette is dominated by white and red from the sole, with the tan boot and muted background providing contrast. The focus is entirely on the sole's texture and branding, emphasizing its durability and features.
0:21presenter detailing features A medium shot of the male presenter continuing to hold the tan work boot, rotating it to show different angles and features while he speaks. He gestures to the sole, then to the upper leather, emphasizing its qualities. The background is the same construction site, providing an authentic setting for a work boot. The lighting is bright and even. Text overlays appear sequentially: 'UP TO 572 DEGREES SLIP, OIL, NON-MARKING' and 'IT'S GOT OUR BARNYARD-RESISTANT LEATHER THAT'S BOTH WATERPROOF AND PISS-AND-SHIT-RESISTANT'. The presenter maintains an engaging and informative demeanor, looking directly at the camera. He is dressed in his signature 'BRUNT' cap, black jacket, and olive-brown pants. The camera is stable, ensuring a clear view of the product and presenter.
0:28boot on wooden shelf A medium shot of the tan work boot displayed on a rustic wooden shelf or plank. The boot is positioned in profile, showing its full design including the white sole, black elastic side panels, and the prominent white moc-toe stitching. The background consists of a rough wooden wall or paneling, giving a natural, slightly rugged feel. The lighting is soft but sufficient, highlighting the texture of the wood and the boot's leather. Text at the bottom reads 'AND PISS-AND-SHIT-RESISTANT'. The color palette is warm browns from the wood and boot, contrasted by the white sole and black elastic. This is a clean, static product shot focusing on the boot's aesthetic.
An extreme close-up, top-down shot of the black insole inside the tan work boot. A finger, with light skin tone, points directly at the white and orange 'BRUNT CUSHIN' logo emblazoned on the insole. The textured black material of the insole fills most of the frame. The lighting is bright and clear, ensuring the logo and texture are easily visible. Text at the bottom reads 'KNOWN FOR THAT CUSHION COMFORT INSOLE'. The color palette is dark black from the insole, white and orange from the logo, and a small glimpse of the tan boot interior. This shot emphasizes the comfort feature and branding inside the boot.
0:32boot on cardboard boxes A medium shot of the tan work boot displayed on a stack of brown cardboard boxes. The boot is positioned side-on, showcasing its profile, including the white sole with red accents, black elastic side panels, and the distinctive white moc-toe stitching. In the background, a light-colored wall, possibly concrete block, is visible. The lighting is bright and even, highlighting the boot's details against the neutral background. Text at the bottom reads 'THAT CUSHION COMFORT INSOLE'. The color palette features the warm tan of the boot and cardboard, contrasted with the white sole and black elastic, creating a clean, product-focused composition.
0:33stepping on ladder with boots A low-angle shot showing a person's lower legs and feet, clad in the tan work boots, as they confidently step onto the lower rung of a red and yellow A-frame ladder. The boots have white soles with red accents and prominent white stitching. The person is wearing olive-green pants. The background is a mix of a wooden wall and a concrete floor, with some industrial elements. The lighting is bright and practical, highlighting the action. Text at the bottom reads 'SITS 'EM ON THE INSIDE EASY ON'. The camera is static, capturing the full motion of stepping onto the ladder, demonstrating the boots' ease of wear and suitability for work environments. The color palette combines the earthy tones of the boots and pants with the bright primary colors of the ladder.
0:36feet on ladder rungs A low-angle shot focusing on a person's feet, wearing the tan work boots, standing firmly on the rungs of a red and yellow A-frame ladder. One foot is on the bottom rung, and the other is slightly higher on the second rung. The boots feature white soles with red accents and distinct white moc-toe stitching. The person's olive-green pants are visible. The background shows the wooden wall behind the ladder and the concrete floor below. The lighting is bright and industrial, illuminating the ladder and the boots. Text at the bottom reads 'EASY OFF THINGS LOOK INCREDIBLE ON'. This shot emphasizes the stability and comfort of the boots while on a ladder, a common work task. The color palette is industrial, with the bright ladder contrasting the muted boots and background.
0:38presenter final pitch and cta A medium shot of the male presenter walking slightly, then standing centrally, holding the tan work boot. He holds the boot up and gestures with his free hand, maintaining direct eye contact with the camera. The background is the same unfinished construction site, providing a consistent visual theme. The lighting is bright and even. Text overlays appear: 'SOFT AND COMPOSITE SAFETY TOE' and then 'YOU CAN TRY IT ON THE JOB, IF IT DOESN'T BLOW YOU AWAY, SEND IT BACK TO US FOR A FULL REFUND'. The presenter delivers a call to action with a confident and trustworthy expression. He is wearing his 'BRUNT' cap, black jacket, and olive-brown pants. The camera is mostly static, framing him clearly as he makes his final points.
