0:00founder talking head outdoor A medium close-up shot of a male speaking directly to the camera, holding a glass with a light brown, creamy beverage. He wears a camouflage-patterned flat-brim cap backward, a dark green long-sleeve Henley shirt with white buttons, and a thin gold chain. His facial expression is neutral and engaging as he talks. The background is a bright, sunny outdoor setting with lush green foliage, including palm trees, and a wooden ceiling structure with string lights overhead. The lighting is natural, bright, and slightly overexposed in the background, creating a halo effect around the man's head. Dominant colors are green, brown, and the bright blue of the sky. Text overlays appear: 'I'm the FOUNDER of' and 'PEOPLE ask me, what'.
0:02product tin mud water A close-up shot of a black cylindrical tin labeled 'MUD\WTR' being held by a hand. The label lists ingredients like 'Masala Chai', 'Cacao', 'Lion's Mane', 'Chaga', 'Reishi', 'Cinnamon', 'Turmeric', 'Himalayan Salt'. The tin is shown against a blurred, textured, dark background, possibly a gong or a similar metallic surface. The lighting is soft but highlights the product details. The color palette is dark with a focus on the black tin and white text. A text overlay reads: 'BETWEEN MUD\WTR and'.
0:02opening product tin A close-up, slightly overhead shot of a hand opening a black cylindrical product tin, revealing a brown powdered substance inside. The hand points to the powder. In the blurred background, there's a vase with white tulips and a white wall, suggesting an indoor setting. The lighting is bright and even. The color palette is dominated by browns, white, and a touch of green from the flowers. A text overlay reads: 'between MUD\WTR AND'.
0:04coffee cup still life A static, eye-level shot of a white ceramic coffee cup filled with dark coffee, sitting on a matching white saucer. The cup is positioned on a light brown wooden surface. The background is completely dark, creating a dramatic contrast. Strong directional lighting from the left creates a sharp highlight on the cup and saucer and a clear shadow to the right. The color palette is primarily white, brown, and black. A text overlay reads: 'COFFEES out there? So'.
0:05coffee beans macro An extreme close-up shot of a pile of dark roasted coffee beans, filling the entire frame. The camera is slightly above the beans, looking down. The lighting is soft and warm, highlighting the texture and sheen of the beans. The color palette is rich dark brown. A text overlay reads: 'coffees out there? So'.
0:06founder talking head outdoor part2 A medium close-up shot of the male founder speaking directly to the camera, holding a glass with a light brown, creamy beverage. He wears a camouflage-patterned flat-brim cap backward, a dark green long-sleeve Henley shirt with white buttons, and a thin gold chain. His facial expression is neutral and engaging as he talks. The background is a bright, sunny outdoor setting with lush green foliage, including palm trees, and a wooden ceiling structure with string lights overhead. The lighting is natural, bright, and slightly overexposed in the background. Dominant colors are green, brown, and the bright blue of the sky. Text overlay: 'VERSION. MUD\WTR'. This is a continuation of the first scene, with minimal changes.
0:07product display ingredients An overhead shot of the 'MUD\WTR' product tin placed on a bed of reddish-brown powder (possibly turmeric or cacao), surrounded by small, dark, round ingredients (cacao nibs) and several cinnamon sticks. The background is a warm, slightly blurred brown. The lighting is soft and focused on the product and ingredients. The color palette is dominated by warm browns, reds, and blacks. Text overlay: 'version. MUD\WTR'.
0:08falling coffee beans A dynamic close-up shot of a large quantity of dark roasted coffee beans falling and piling up. The camera is positioned slightly above, capturing the movement. The background is dark and out of focus. The lighting is even, highlighting the texture and movement of the beans. The color palette is deep brown. Text overlay: 'COFFEE. There's no'.
0:09man rejecting coffee A medium shot of a male in a kitchen setting, holding a clear glass coffee pot in his left hand and a light blue ceramic mug in his right. He looks at the camera with a surprised or slightly confused expression. A large red 'X' graphic is overlaid on the scene, indicating rejection. The kitchen background features dark brown cabinetry and a grey subway tile backsplash. The lighting is bright and overhead. Dominant colors are grey, blue, brown, and the red X. Text overlay: 'coffee AT all in our'.
0:11founder talking head outdoor explanation A medium close-up shot of the male founder speaking directly to the camera, holding a glass with a light brown, creamy beverage. He wears a camouflage-patterned flat-brim cap backward, a dark green long-sleeve Henley shirt with white buttons, and a thin gold chain. His facial expression is neutral and engaging as he talks. The background is a bright, sunny outdoor setting with lush green foliage, including palm trees, and a wooden ceiling structure with string lights overhead. The lighting is natural, bright, and slightly overexposed in the background. Dominant colors are green, brown, and the bright blue of the sky. Text overlays appear: 'product. MOST', 'mushroom COFFEES are', 'kind OF exactly what', 'they sound LIKE.', 'powdered COFFEE,', 'typically in small DOSES to bring down the CAFFEINE content', 'mixed WITH functional mushrooms.' This is a continuation of the earlier talking head scenes.
0:19rotating product tin close up A top-down, dynamic close-up shot of the black cylindrical 'MUD\WTR' product tin, rotating slowly on a textured brown and black patterned surface. The tin's label, listing ingredients like Masala Chai, Cacao, Lion's Mane, Chaga, Reishi, Cinnamon, Turmeric, and Himalayan Salt, is clearly visible. The lighting is even and highlights the matte finish of the tin. The color palette is dark, with browns, blacks, and white text. Text overlay: 'MUSHROOMS. MUD\WTR'.
0:20blender ingredients A medium eye-level shot of a black Ninja blender on a light wooden countertop. The blender jar contains various ingredients, possibly including liquids and powders, being prepared for blending. A hand is briefly visible pressing down on the lid. The background shows a modern indoor setting with blurred furniture, possibly a couch, in the distance. The lighting is bright and even. The color palette includes black, light wood, and the varying colors of the ingredients. Text overlay: 'different. We BLEND'.
0:21pouring masala chai A close-up, slightly overhead shot of a person pouring a white liquid, likely milk or cream, from a red pitcher through a fine-mesh strainer into a large, grey metal pot on a stovetop. Small bits of tea leaves or spices are visible in the strainer. The stovetop appears to be old or rustic, possibly made of worn tile. The lighting is soft and warm. The color palette includes red, white, grey, and subtle browns. Text overlay: 'cacao, MASALA chai,'.
0:23cinnamon close up An extreme close-up shot of several cinnamon sticks and crushed cinnamon pieces on a dark, textured surface. The lighting is soft and slightly dramatic, highlighting the texture and warm brown color of the spice. The color palette is dominated by warm browns. Text overlay: 'CINNAMON with a high'.
A close-up shot of a hand holding a single, fresh, light-colored mushroom with a brown cap, against a blurred green forest background. The mushroom appears to be a boletus type. The lighting is natural and bright, emphasizing the mushroom's details. The color palette is natural greens, browns, and whites. Text overlay: 'cinnamon with a HIGH'.
A close-up, slightly overhead shot of a variety of different functional mushrooms arranged on a light-colored surface, possibly a paper background with some text. The mushrooms include various shapes, sizes, and colors, from light white clusters to reddish-brown flat discs. The lighting is bright and even. The color palette is earthy browns, whites, and reds. Text overlay: 'MUSHROOMS like lion's'.
0:25lions mane mushroom A static, overhead shot of a large, white, shaggy Lion's Mane mushroom placed on a plain light grey background. The mushroom has a distinct, coral-like texture. Above the mushroom, the text 'Lion's Mane' is displayed in black sans-serif font. The lighting is soft and even, highlighting the mushroom's unique texture. The color palette is predominantly white and grey. Text overlay: 'mushrooms like LION'S'.
A static, overhead shot of two reddish-brown, fan-shaped Reishi mushrooms with a glossy texture, placed on a plain light grey background. Above the mushrooms, the text 'Reishi' is displayed in black sans-serif font. The lighting is soft and even, highlighting the mushrooms' color and sheen. The color palette is predominantly reddish-brown and grey. Text overlay: 'mane, chaga, REISHI,'.
0:27cordyceps mushrooms A static, overhead shot of a pile of orange, stringy Cordyceps mushrooms, resembling thin, dried noodles, placed on a plain light grey background. Above the mushrooms, the text 'Cordyceps' is displayed in black sans-serif font. The lighting is soft and even. The color palette is predominantly orange and grey. Text overlay: 'and CORDYCEPS.'.
0:29mud wtr box packaging A quick, dynamic shot of a brown cardboard box with 'MUD\WTR' branding being opened, revealing product inside. The camera quickly moves over the box. The background is a blurred light surface. The lighting is bright and even. The color palette is brown and white. Text overlay: 'MUD\WTR is 100% USDA'.
An overhead shot of hands opening a brown cardboard box labeled 'MUD\WTR', revealing a black product tin and other branded materials inside, against a white marble countertop. A 'NON GMO Project VERIFIED' sticker is prominently displayed. The lighting is bright and even. The color palette is browns, blacks, white, and grey marble. Text overlay: 'MUD\WTR is 100% USDA'.
0:31man showing gluten free A medium shot of the same male from Scene 9, now holding the open black product tin and looking at the camera with an excited expression. A 'CERTIFIED GLUTEN FREE' graphic is overlaid on the scene. The kitchen background is visible. The lighting is bright and overhead. Dominant colors are dark blue, brown, and grey. Text overlay: 'CERTIFIED organic.'.
0:32mushroom farm shelves A wide shot looking down a narrow aisle between tall metal shelves filled with numerous clear plastic bags, each containing white fungal growth or mushroom substrate. The setting appears to be a sterile indoor mushroom cultivation facility. The camera pans slowly forward through the aisle. The lighting is bright and uniform, likely fluorescent. The color palette is predominantly white, grey, and the light brown/white of the mushroom bags. Text overlay: 'ALL of our mushrooms'.
0:34mushroom farm aisle A perspective shot looking straight down a long, narrow aisle of tall metal shelves, similar to the previous scene, filled with clear plastic bags containing mushroom substrate. The view is slightly elevated. The setting is a sterile indoor mushroom cultivation facility. The lighting is bright and uniform, likely fluorescent, illuminating the entire space. The color palette is predominantly white, grey, and the light brown/white of the mushroom bags. Text overlay: 'are GROWN right here'.
0:35mushroom cluster closeup A close-up shot of a cluster of small, light-brown cap mushrooms growing from a dark substrate, against a completely black background. The mushrooms have varying sizes and shapes within the cluster. The lighting is focused and warm, highlighting the texture of the mushrooms. The color palette is browns and black. Text overlay: 'in CARLSBAD,'.
0:36founder talking head quality A medium close-up shot of the male founder speaking directly to the camera, holding a glass with a light brown, creamy beverage. He wears a camouflage-patterned flat-brim cap backward, a dark green long-sleeve Henley shirt with white buttons, and a thin gold chain. His facial expression is neutral and engaging as he talks. The background is a bright, sunny outdoor setting with lush green foliage, including palm trees, and a wooden ceiling structure with string lights overhead. The lighting is natural, bright, and slightly overexposed in the background. Dominant colors are green, brown, and the bright blue of the sky. Text overlays appear: 'CALIFORNIA. And', 'everything IS third', 'party TESTED. There's'.
A close-up shot of a young sunflower plant with large, green, slightly fuzzy leaves growing from dark soil, against a completely black background. The plant is centered and vertical. The lighting is soft and natural, highlighting the texture of the leaves. The color palette is green and black. Text overlay: 'no fillers, BINDERS,'.
0:39sunflower head closeup An extreme close-up shot of the center of a sunflower head, featuring its intricate spiral pattern of seeds and bright yellow petals framing the dark center. The camera slowly zooms out slightly. The background is blurred green foliage. The lighting is bright and natural. The color palette is vivid yellow, dark brown, and green. Text overlay: 'SWEETENERS. It's'.
0:40woman preparing drink A medium shot of a young woman with long braids, wearing a black shirt, pouring hot water from a black electric kettle into a ceramic mug that looks like a geode. She is focused on the task. The background is a minimalist interior with a light grey wall and a wooden shelf with white decorative items. The lighting is soft and even. The color palette includes black, warm browns, and light grey. Text overlay: 'FORMULATED by food'.
A close-up, slightly overhead shot of a hand using a small whisk or frother to stir a dark brown beverage in a clear glass mug. There's some brown powder (likely the MUD/WTR mix) in a separate container next to it. The countertop is a textured light wood. The lighting is soft and bright. The color palette is warm browns and transparent glass. Text overlay: 'scientists TO work'.
0:42frothed drink closeup An extreme close-up shot of the top of a frothed beverage, likely coffee or a similar drink, with a dusting of brown powder (cinnamon or cacao) on the white foam. The camera is very close, focusing on the texture. The background is completely out of focus, just a warm blur. The lighting is soft and highlights the foam. The color palette is white, light brown, and dark brown. Text overlay: 'and taste GREAT. You'.
0:43founder talking head versatility A medium close-up shot of the male founder speaking directly to the camera, holding a glass with a light brown, creamy beverage. He wears a camouflage-patterned flat-brim cap backward, a dark green long-sleeve Henley shirt with white buttons, and a thin gold chain. His facial expression is neutral and engaging as he talks. The background is a bright, sunny outdoor setting with lush green foliage, including palm trees, and a wooden ceiling structure with string lights overhead. The lighting is natural, bright, and slightly overexposed in the background. Dominant colors are green, brown, and the bright blue of the sky. Text overlays appear: 'drink it HOT.', 'drink it ICED. It', 'tastes like RICH dark', 'chocolate BLENDED'. This is a continuation of the earlier talking head scenes.
0:48stirring mug frother An overhead shot of a hand using a black electric frother to stir a beverage in a white ceramic mug with a heart-shaped handle. The mug is placed on a light wooden countertop, surrounded by glass jars containing oats, granola, and hot cocoa, suggesting a kitchen or pantry setting. The lighting is bright and even. The color palette includes whites, browns, and natural wood tones. Text overlay: 'spices. AND each'.
0:49woman drinking beach A medium shot of a young woman with long braids, wearing a yellow bikini top and a white sarong, sitting cross-legged on a sandy beach. She holds a copper-colored mug and takes a sip, looking down with a serene expression. The background is a tropical beach scene with sand, palm trees, and dappled sunlight. The lighting is natural and bright. The color palette is bright yellows, whites, greens, and browns. Text overlay: 'serving HAS over', '2,000'.
0:50mushrooms on bark An overhead close-up shot of various small mushrooms with light brown caps and stems, arranged on a piece of white and brown birch bark. The mushrooms vary in size and shape. The lighting is natural and dappled, suggesting an outdoor setting. The color palette is earthy browns, whites, and light green from clover. Text overlay: 'milligrams of', 'FUNCTIONAL mushrooms,'.
0:52prepared mushrooms plate A close-up shot, slightly overhead, of a white plate piled with various raw and prepared functional mushrooms. These include large white trumpet-shaped mushrooms, reddish-brown dried pieces, and stringy orange cordyceps. A woman's face, slightly out of focus, is visible in the top left, observing. The lighting is bright and even. The color palette is diverse, with whites, oranges, reds, and browns. Text overlay: 'AMOUNT in most'.
An overhead shot of a large, rustic-looking pile of diverse ingredients, including large white chunks (Lion's Mane), dark brown fragments (Chaga), orange stringy bits (Cordyceps), reddish discs (Reishi), cacao nibs, and cinnamon sticks, all on a light wooden surface. The lighting is soft and even. The color palette is rich in earthy browns, whites, oranges, and reds. Text overlay: 'mushroom COFFEES.'.
0:55founder talking head reviews intro A medium close-up shot of the male founder speaking directly to the camera, holding a glass with a light brown, creamy beverage. He wears a camouflage-patterned flat-brim cap backward, a dark green long-sleeve Henley shirt with white buttons, and a thin gold chain. His facial expression is neutral and engaging as he talks. The background is a bright, sunny outdoor setting with lush green foliage, including palm trees, and a wooden ceiling structure with string lights overhead. The lighting is natural, bright, and slightly overexposed in the background. Dominant colors are green, brown, and the bright blue of the sky. Text overlay: 'But Don't TAKE my word'.
0:57split screen customer reviews A split-screen visual displaying four separate vertical video clips of different individuals (two females, two males) enjoying MUD/WTR beverages. Pink heart animations float up from each person, indicating positive sentiment. The top two panels show a woman with curly hair sipping from a white mug and a man with glasses smelling a drink in a jar. The bottom two panels show a woman holding a product tin and a mug, and a man with glasses and a patterned shirt sipping from a straw. Below the split screen, three full yellow stars and one half-star icon are displayed, indicating a high rating. Text overlays: 'for it. We HAVE over', '60,000 five-star', 'REVIEWS. You can find'.
1:40target logo drink pour An overhead shot of a clear glass mug containing a light brown beverage, with a white liquid (likely milk or creamer) being poured from above into it, creating swirls. The Target store logo (red bullseye) is digitally overlaid above the glass, clearly indicating the retail presence. The background is a blurred green outdoor setting. The lighting is natural and bright. The color palette is red, white, brown, and green. Text overlay: 'us in TARGET and'.
1:41frothed drink cinnamon A close-up, slightly overhead shot of a clear glass mug with a frothed, light brown beverage. A hand gently dusts the top with brown powder, creating a decorative pattern. The countertop is a light wood surface. The lighting is soft and warm, highlighting the texture of the foam and the powder. The color palette is warm browns and white. Text overlay: 'THOUSANDS of stores'.
1:42screen recording product page A screen recording of the MUD/WTR website product page for the 'Original Starter Kit.' The page shows images of the product tin and an iced beverage, customer reviews (54,601 reviews, 5-star rating), product description, and options to choose different blends (Original, Matcha, Turmeric, Rest). A promotional banner for 'Mental Health Awareness Month: 15% off with code MIND' is at the top. The product is listed at '$60 $40 SAVE 33% TODAY.' The mouse cursor is visible, navigating the page. Text overlay: 'across THE country.', 'You', 'MUDWTR.COM,'.
1:44shipping box doorstep An overhead shot of two brown cardboard boxes, likely shipping packages, placed on a green artificial grass mat in front of a wooden doorstep. The setting appears to be a residential entrance. The lighting is natural and bright. The color palette is browns, greens, and the warm tones of wood. Text overlay: 'you get A free'.
1:45hands holding box overhead An overhead shot of hands holding a brown cardboard box with prominent 'MUD\WTR' branding and text in white. The box is held over a wooden staircase, with a lush green backyard and a small shed visible in the background. The lighting is bright and natural. The color palette is browns, greens, and whites. Text overlay: 'starter kit YOU get'.
1:46product frother box display A static shot against a black background, showcasing the MUD/WTR product tin, a brown 'MUD\WTR VIP' box, and a black electric frother. Small white specks (like dust or stars) are visible on the black background. The lighting is even, highlighting the products. The color palette is black, brown, and white. Text overlay: 'free SHIPPING. It', 'comes with a FREE'.
1:48woman earbuds breathwork A close-up shot of a young woman's face in profile, with her eyes closed and a calm expression. She has gold eyeshadow and is wearing a small white earbud. The background is a softly glowing gradient of pink and orange. The lighting is soft and warm, highlighting her features. The color palette is pink, orange, and warm skin tones. Text overlay: 'frother and 45 days'.
1:49woman face profile calm An extreme close-up shot of a young woman's face in profile, with her eyes closed and a calm expression. The shot is slightly darker and focuses on the contours of her face and neck. The background is a gradient of muted pinks and reds. The lighting is soft and highlights her skin. The color palette is warm pinks, reds, and skin tones. Text overlay: 'FREE of guided'.
1:50phone app breathwork A screen recording of a smartphone displaying a meditation/breathwork app interface titled 'Open'. The app shows various categories like Sleep, Energy, Focus, Transform, Relax, Release, with corresponding images of diverse individuals. A red banner at the bottom reads: 'PLUS 45-Days FREE Open Breathwork + Meditation App'. The lighting is the screen's light. The color palette is dark, with vibrant images and text. Text overlay: 'BREATHWORK,', 'movement CLASSES from'.
1:51hand holding phone app A close-up shot of a hand holding a black smartphone that displays the 'Open' app's splash screen with the word 'Open' centered in white against a black background. The hand is holding the phone at a slight angle. The background is a blurred light brown surface. The lighting is bright and even. The color palette is black, white, and light brown. Text overlay: 'OPEN. And if you try'.
