A close-up shot focuses on a white, circular tin of 'Highland Glacial Clay Pomade' held in a hand. The hand, belonging to a male, is visible in the lower right portion of the frame, showing several dark, intricate tattoos on the back of the hand and fingers. The tin's label features black text and a small yellow graphic resembling a mountain or flame. The background is softly blurred, appearing as a dark blue fabric (possibly jeans) and a warmer, out-of-focus background element, suggesting a shallow depth of field. White text overlay on the screen reads 'There's something beautiful'. The lighting is soft, highlighting the product. The overall color palette is muted with a focus on whites, greys, and dark tones.
An extreme close-up shot shows a tattooed male hand reaching into the open white tin of 'Highland Glacial Clay Pomade'. Fingers scoop out a generous amount of the light grey, creamy product, demonstrating its texture and consistency. The tin is in the lower center, and the hand is above it, actively engaging with the product. The background is a blurred wash of warm, earthy tones, creating a soft focus and emphasizing the action. White text overlay on the screen reads 'about the Clay Pomade' and then changes to 'just hydrates'. The lighting is even and bright, clearly showing the product details. The color palette is dominated by the light grey of the pomade and the skin tones, contrasted with the blurred background.
0:03applying product hair A medium close-up shot from an overhead perspective shows a hand applying a white, creamy hair product to the dark, wet hair of an unseen individual. The hand, wearing a silver ring on the ring finger, is working the product into the roots and lengths of the hair. The hair appears thick and slightly wavy, glistening from being wet. The background is blurred, showing a mix of light and dark, suggesting a salon or bathroom setting. White text overlay on the screen reads 'and nourishes'. The lighting is bright and focused on the hands and hair, emphasizing the product application process. The dominant colors are the dark hair, the white product, and the skin tones.
0:04barber styling hair A medium shot captures a male barber styling the hair of a male client in what appears to be a brightly lit salon. The client is seated with his back mostly to the camera, wearing a black t-shirt. The barber, wearing a black t-shirt and glasses, stands behind him, actively working product into the client's dark, wet, and slightly wavy hair with both hands. The barber has visible tattoos on his arms. The background features clean white brick walls, exposed wooden ceiling beams, and bright overhead lighting fixtures, creating a modern and industrial aesthetic. White text overlay on the screen reads 'Makes it feel'. The lighting is bright and even, casting minimal shadows. The color palette is dominated by whites, blacks, and the natural wood tones.
0:05raking hair close up A close-up shot focuses on a tattooed hand raking through the side of a male client's dark, wet hair. The hand moves from the front hairline towards the back, smoothing and shaping the hair. The hair appears shiny and well-conditioned, with a natural wave. The client's ear and a portion of his cheek are visible on the left side of the frame. The background is blurred, suggesting a shallow depth of field. White text overlay on the screen reads 'full and thick.'. The lighting is soft and flattering, highlighting the texture of the hair and the details of the hand. The main colors are the dark brown of the hair, the skin tones, and the black of the tattoos.
0:06styling back of hair A close-up shot from behind captures a hand styling the back of a male client's dark, wavy hair. The hair is still wet and appears thick, with individual waves and curls beginning to form as the hand works through it. The hand is gently lifting and shaping the hair, showcasing the product's ability to enhance natural texture without weighing it down. The background is a soft, light blur, indicating a focus on the hair and hands. White text overlay on the screen reads 'You don't feel like' and then changes to 'product in there.'. The lighting is bright and even, illuminating the hair's wet sheen. The color palette is dominated by the deep brown of the hair against the lighter, blurred background.
0:08man styling in mirror A medium shot captures a male, wearing a black long-sleeve t-shirt, styling his dark, wavy hair with his hands while looking into a mirror. He is standing to the right of the frame, with a large, leafy green plant visible in the lower-left corner. The reflection in the mirror shows a slightly blurred image of the man's face and upper body. The background consists of a clean white brick wall, with a small hanging plant visible. White text overlay on the screen reads 'And you don't need' and then changes to 'a lot of the product,'. The lighting is bright and soft, creating a fresh, clean atmosphere. The color palette is modern, with dominant whites, greens from the plants, and the dark tones of the man's shirt and hair.
0:10man turns and smiles A medium shot shows the male subject, seen previously, in a black long-sleeve t-shirt. Initially, his back is to the camera, showcasing his neatly styled dark, wavy hair. He then smoothly turns his head and body to face the camera, revealing a confident and happy smile. His expression is bright and positive. The background is a clean white brick wall with a simple, circular white clock (with no numbers, only hour markers) positioned in the upper center. White text overlay on the screen reads 'just a little goes a long way' and then changes to 'and it just feels great.'. The lighting is bright and even, highlighting his features. The color palette is stark yet clean, with the dark shirt and hair contrasting against the white background.
0:12brand logo and clock A wide shot presents a clean, minimalist white brick wall as the background. In the upper center, a simple, round white clock without numbers (only subtle hour markers) is mounted. Below the clock, centered on the screen, the brand name 'HIGHLAND' is displayed in bold, black uppercase letters. The scene is brightly and evenly lit, creating a stark yet modern and clean aesthetic. There are no characters present. The color palette is primarily white and black, conveying a sense of simplicity and brand identity.
