0:00cooking steak overhead
An overhead shot captures a thick, raw, seasoned steak being flipped with stainless steel tongs in a black cast-iron pan. The steak is well-marbled with visible fat and a generous coating of black pepper and salt. The pan contains sizzling, frothy butter with small green specks of herbs, indicating it's actively cooking. The overall color palette is warm, with the deep red of the meat contrasting with the golden butter and dark pan. Bright, soft light illuminates the cooking surface, creating subtle reflections on the tongs. White text, "Here's everything you need to know about ButcherBox in 30 seconds," is overlaid at the top, and a persistent dark green banner with white and yellow text, "Cyber Monday Deal: Free Filet Mignons, NY Strips, or Ribeyes + $100 off your membership," is at the bottom.
0:02host explaining service
A medium close-up shot features a smiling woman speaking directly to the camera, positioned slightly off-center to the right. She holds a light purple, scalloped-edge plate with a serving of rice, chicken, and sautéed vegetables in her left hand, which rests at the bottom of the frame. Her kitchen background is bright and modern, with white cabinets, stainless steel appliances (including a large refrigerator), and small, colorful decorative items on open shelves. Soft, even lighting illuminates her face and the setting. The dominant colors are the woman's orange-brown top, the purple plate, and the neutral kitchen tones. White text, "ButcherBox is the best meat delivery service out there," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:05unboxing butcherbox
An overhead shot shows a pair of hands opening a brown cardboard ButcherBox, revealing various cuts of meat and seafood inside. The box is filled with vacuum-sealed packages of raw meat, including beef cuts, pork loin, and wild-caught salmon, all neatly arranged. The packaging features the ButcherBox logo and product details. The background is a clean, neutral white surface, suggesting a kitchen counter or table. The lighting is bright and even, highlighting the fresh appearance of the products. The scene emphasizes the variety and quality of the meat. White text, "Everything is the highest quality and humanely sourced," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:09delivery to doorstep
A perspective shot looking down at a brown cardboard ButcherBox package sitting on a coir doormat with 'BUTCHERBOX' text on it. The camera moves from an inside-out perspective, opening a white door with brass doorknobs to reveal the package on a concrete doorstep. The exterior includes a light brown textured wall and a concrete walkway. The lighting is natural and bright, suggesting daylight. The scene conveys convenience and direct delivery. White text, "Plus, it's delivered directly to your door on your schedule," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:13host explaining offer
A medium close-up shot of the same smiling woman from Scene 2, speaking directly to the camera, positioned slightly off-center to the right. She holds a light purple, scalloped-edge plate with a serving of rice, chicken, and sautéed vegetables in her left hand, which rests at the bottom of the frame. Her kitchen background is bright and modern, with white cabinets, stainless steel appliances, and small, colorful decorative items. Soft, even lighting illuminates her face. White text, "And right now, you can get FREE PROTEIN for a year," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:13eating cooked meal close up
A close-up shot focuses on a fork and knife cutting into a perfectly cooked piece of chicken or meat, served over a bed of white rice with sautéed onions and peppers, all resting on a light-colored plate. The chicken has a golden-brown, caramelized crust, indicating it's well-seasoned and cooked. The fork lifts a piece of chicken with some rice and onions, showing the moist interior of the meat. The lighting is soft and warm, highlighting the textures of the food. The background is intentionally blurred, keeping the focus on the meal. White text, "And right now, you can get FREE PROTEIN for a year," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:16aerial farm view
An aerial wide shot captures a rural landscape dominated by vast fields of golden-brown crops and patches of green pasture. In the mid-ground, a cluster of farm buildings is visible, including several large white silos, a long arched structure that might be a barn or shed, and smaller outbuildings. Dark specks, possibly cattle, are scattered across the fields. The background features rolling hills covered with dense, dark green trees under a soft, overcast sky. The lighting is natural, suggesting late afternoon or early morning. The color palette is earthy, with greens, browns, and grays. White text, "They vet the farms for you, so you never have to," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:19host explaining sourcing
A medium close-up shot features the same smiling woman from Scene 2, speaking directly to the camera, positioned slightly off-center to the right. She holds a light purple, scalloped-edge plate with a serving of rice, chicken, and sautéed vegetables in her left hand, which rests at the bottom of the frame. Her kitchen background is bright and modern, with white cabinets and stainless steel appliances. Soft, even lighting illuminates her face. White text, "worry about where your meat is coming from," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:22aerial fish swimming
An aerial shot looks down onto a large school of small, red-bodied fish (possibly salmon fry or similar) densely packed and swimming in clear, shallow water. The water has a greenish tint, contrasting with the dark red of the fish. The fish are clustered in a large, dynamic oval shape, creating a captivating visual pattern. The surrounding area consists of light-colored, rocky or sandy ground. The lighting is natural and bright, enhancing the clarity of the water. White text, "It's the highest quality, sourced only from," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:26fishing boat at sea
A medium shot captures a grey fishing boat with a tall mast and various equipment, including nets or traps, on the open sea under a bright, slightly overcast sky. Two crew members, dressed in protective gear (one in red, one in yellow), are visible on the deck. The water is a dark, calm grey-blue, reflecting the sky. The boat appears sturdy and industrial, designed for fishing operations. The lighting is natural and even. White text, "third-party animal welfare certified farms," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:30host explaining quality
A medium close-up shot features the same smiling woman from Scene 2, speaking directly to the camera, positioned slightly off-center to the right. She holds a light purple, scalloped-edge plate with a serving of rice, chicken, and sautéed vegetables in her left hand, which rests at the bottom of the frame. Her kitchen background is bright and modern. Soft, even lighting illuminates her face. White text, "That means you know that what you're eating," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:31cooking shrimp overhead
An overhead shot shows approximately a dozen medium-sized, seasoned shrimp cooking in a light grey non-stick pan filled with sizzling yellow oil. The shrimp are arranged in a circular pattern around the edge of the pan, with a few in the center. They are pink and orange with visible seasonings like paprika and black pepper. The oil gently bubbles around them. The lighting is bright and direct, highlighting the texture and color of the shrimp. White text, "is good quality while you're also saving time," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:36host explaining convenience
A medium close-up shot features the same smiling woman from Scene 2, speaking directly to the camera, positioned slightly off-center to the right. She holds a light purple, scalloped-edge plate with a serving of rice, chicken, and sautéed vegetables in her left hand, which rests at the bottom of the frame. Her kitchen background is bright and modern. Soft, even lighting illuminates her face. White text, "It's a win win. On top of that," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:38scrolling website on phone
A close-up shot focuses on a person's hands holding a black smartphone, actively scrolling through the ButcherBox website. The website displays various offers for free meat products, such as 'Free Salmon For A Year,' 'Free Ground Beef For A Year,' and 'Free Chicken Breast For A Year,' with details and 'Add offer to cart' buttons. The background is a blurred, neutral-toned surface, possibly a couch or blanket. The screen is brightly lit, showcasing the website's clean white interface with black text and product images. The hands scroll through the options, occasionally tapping on a radio button or checking a box. White text, "there's no commitment to order all the time. You can skip or cancel whenever you want to or need to," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:45host eating meal
A medium close-up shot features the same smiling woman from Scene 2, speaking directly to the camera. She holds a light purple, scalloped-edge plate with a serving of rice, chicken, and sautéed vegetables in her left hand. She takes a bite of the food with a fork towards the end of the scene. Her kitchen background is bright and modern, with white cabinets and stainless steel appliances. Soft, even lighting illuminates her face. White text, "I'm telling you, it's never been easier. I recommend you check out ButcherBox right now," is overlaid at the top. The persistent dark green 'Cyber Monday Deal' banner is at the bottom.
0:53call to action overlay
The scene is a slightly darkened version of the previous shot, featuring the woman smiling and chewing a bite of food, still holding the purple plate. The lighting has dimmed, giving a more subdued feel, but her expression remains pleasant. Overlaid in the center of the frame is the white text, "UnBox Better." This serves as a final call to action or brand slogan, transitioning from the active promotion to a brand message. The kitchen background is still visible but less prominent due to the dimming.
0:55brand logo end card
The final scene displays a black screen with the brand name "BUTCHERBOX" in clean, all-caps, white sans-serif typography, centered horizontally. A small registered trademark symbol (®) is placed to the upper right of the last 'X'. The simplicity of the black background and white text creates a strong, professional, and memorable brand conclusion. The lighting is uniform and digital, focusing solely on the typography.
