0:00product introduction The scene opens with a medium close-up shot of a young man, centered in the frame, holding a small, round, white container of hair pomade in his right hand. His left hand is raised with the index finger pointing upwards, gesturing slightly as if emphasizing a point. He looks directly at the camera with a subtle, friendly smirk. The background is a plain, light beige or off-white wall, slightly out of focus. Lighting is even and bright, suggesting an indoor setting with soft overhead light. The dominant color palette is neutral with the man's dark hair and blue shirt providing contrast against the light background and product container. Text overlay in yellow, sans-serif font reads 'Glacial Clay Pomade,'.
0:01applying product prep This is a medium shot of the male presenter from the previous scene, seen in a profile view facing right. His dark hair is visibly wet and he is running both hands through the front and top sections of his hair, beginning to comb it back. The background remains a plain, light off-white wall. The lighting is soft and even. The action is fluid and purposeful, showing the initial application or preparation stage for styling. His blue button-up shirt is still visible. Text overlay in yellow, sans-serif font reads 'which gives you'.
A medium shot of the male presenter from the side, focused on his hair styling process. He holds a black hairdryer in his left hand, aiming it at the front-right section of his dark, damp hair. His right hand holds a white, wide-toothed styling brush, actively combing his hair upwards and backwards as he blow-dries it. The background is a simple, light off-white wall. The lighting is consistent and bright. The overall tone is instructional and focused on the practical application of the product and styling tools. Text overlay in yellow, sans-serif font reads 'an easy natural buildup or flakes.'.
0:04styling hair with hands The scene is a medium close-up, continuing the hair styling sequence. The male presenter is seen from a slightly elevated side angle, looking down as he uses both hands to smooth and shape the front and top sections of his dark, now shiny, hair. His hands move from the forehead towards the back of his head, creating volume and a slicked-back appearance. The background remains an unadorned, light off-white wall. The lighting emphasizes the natural shine of his styled hair. Text overlay in yellow, sans-serif font reads 'Do you see this shine right now?'.
A tight close-up shot focuses on the white, round product container. The label, 'GLACIAL CLAY POMADE SUSTAINABLY CRAFTED HIGHLAND' with a deer head logo, is clearly visible and in sharp focus. Smaller text around the edge indicates 'LOW SHINE', 'MEDIUM HOLD', 'HEALTH CONSCIOUS', and 'BOULDER, COLORADO'. The background is blurred, showing the male presenter's torso and partially his head, but he is out of focus, making the product the sole subject. The lighting is bright and even, highlighting the product details. Text overlay in yellow, sans-serif font reads 'It just works. The entire'.
0:06product application demonstration The scene is a medium close-up of the male presenter, similar to the opening shot. He is holding the white product container in his left hand. His right index finger points into the open container, showing the grey, clay-like texture of the pomade. He then proceeds to scoop a small amount of product with his right index finger, rub his hands together to emulsify it, and then brings his hands up to his face, palms pressed together. The background is a plain, light off-white wall. The lighting is soft and bright. Text overlay in yellow, sans-serif font reads 'routine is simple. It's just two steps.'.
0:08final styling front A medium close-up shot captures the male presenter from the front, slightly looking down. His dark hair is now styled back, appearing slick and shiny. He uses both hands, running them through the front and sides of his hair, smoothing and finalizing the look. His gaze is directed downwards, occasionally glancing up towards the camera briefly. The background is a plain, light off-white wall. The lighting is soft and highlights the sheen on his hair. Text overlay in yellow, sans-serif font reads 'You're in and out.'.
0:09final styling back The camera shifts to an over-the-shoulder shot, capturing the back of the male presenter's head as he continues to style his hair. Both of his hands are visible, smoothing the back and sides of his dark, shiny hair. The haircut features neatly tapered sides. The background is a plain, light off-white wall. The lighting is bright and reveals the consistent hold and shine across the hair. Text overlay in yellow, sans-serif font reads 'no 10 product lineup and no stress.'.
A tight close-up shot of the male presenter's perfectly styled dark hair, viewed from a side angle. The hair appears very shiny, smooth, and holds a natural wave pattern on top, swept back and to the side. The sides are neatly tapered. The lighting emphasizes the glossy texture and healthy appearance of the hair. A textured light beige wall is visible in the background, slightly out of focus. The man's face is partially visible, mainly his jawline and ear, with a satisfied, calm expression. Text overlay in yellow, sans-serif font reads 'My hair feels healthier, my scalp is calm, and I'm not overthinking it every morning.'.
