0:00hand reaching for tide
The scene is framed from a low-angle medium shot, looking upwards towards a shelf. Three bright orange Tide laundry detergent bottles with blue caps are prominently displayed. The bottles are branded 'Tide Original' with a '6X Clean' label. A dark-skinned hand reaches into the frame from the right, gripping the handle of the rightmost Tide bottle, preparing to lift it. Below the bottles, the top panel of a white washing machine is visible, showing a circular power button with a green indicator light and a 'DELICATES' setting text, along with a portion of a control knob. The background is a plain, light beige wall, suggesting an indoor laundry room setting. Lighting is bright and even, casting minimal shadows. The overall color palette is dominated by the vibrant orange of the Tide bottles, contrasting with the white machine and beige wall. There is an overlay text 'TidePartner' in the top right corner.
0:01childhood photo collage
A dynamic collage of five different childhood photographs featuring African American individuals. In the upper left, a smiling young man in a striped shirt and tie is prominently featured. Below him, two younger boys, one in a floral shirt and another with a bright smile, are visible. In the upper right corner, another smiling young boy is seen. At the bottom center, a young boy with a striped polo shirt smiles broadly while holding a wrapped gift. All subjects are smiling, conveying a joyful and nostalgic mood. The photos are arranged organically, with some overlapping, and have a slightly warm, aged tone. The background appears to be a warm-toned, slightly blurred interior, typical of older photographs. The overall impression is one of cherished memories and family. The text '#TidePartner' is visible in the top right corner.
0:03pouring tide detergent into cap
A close-up shot focused on the action of pouring dark blue liquid laundry detergent from a large, bright orange Tide bottle into its measuring cap. The cap is a clear blue plastic, and the thick, viscous detergent forms a continuous stream, reflecting the light. The hands of a person are visible holding the bottle and cap, wearing a dark long-sleeved shirt or jacket, suggesting an adult. The background is blurred, providing depth of field, with light falling from the top. The dominant colors are the vivid orange of the bottle, the deep blue of the detergent, and the clear blue of the cap, creating a clean and purposeful aesthetic. Text overlay 'it was really about care' appears at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:04thrift store aisle
A wide shot capturing the interior of what appears to be a second-hand clothing store or thrift store. The perspective is down a long aisle, flanked on both sides by racks of clothes. The clothing racks are filled with a variety of shirts, jackets, and trousers in various colors and patterns. The floor is a light-colored, possibly concrete or linoleum, pathway. The ceiling is a grid of white acoustic tiles with fluorescent strip lighting, indicating a functional, commercial space. Two green signs, possibly for different sections, hang from the ceiling. In the distance, a person can be vaguely seen. The lighting is artificial and bright. The overall color palette is varied due to the clothing, but the dominant tones are muted and practical. Text overlay 'something worn' is at the bottom center. The hashtag '#TidePartner' is in the top right.
0:05hand browsing clothing rack 1
A medium close-up shot focused on a dark-skinned hand sifting through a rack of hanging clothes in a retail or thrift store. The clothes are on metal hangers, suspended from a black metal rail. The hand moves from left to right, pushing aside various shirts and jackets, revealing different textures and colors. The garments include a light gray shirt, a dark burgundy shirt, and others. The background is a brightly lit, somewhat blurry interior of a store, with the white grid ceiling and fluorescent lights visible in the upper right, and more clothing racks in the distance. The lighting is bright and even. The action suggests browsing or searching for a specific item. The color palette is varied but tends towards earthy and muted tones. The text overlay 'give it life again' is at the bottom.
0:06man holding purple jacket
A medium shot of an African American man standing in a thrift store, holding up a deep purple or maroon jacket with a hanger. He is wearing stylish large, dark red-framed sunglasses, a dark brown turtleneck, and a dark brown suede jacket with black leather accents. His expression is serious and discerning as he inspects the garment. The background shows more clothing racks and the general interior of a retail space, with a white grid ceiling and fluorescent lights. A 'Our mission' sign is visible in the background. The lighting is bright and functional. The color palette features the rich purple of the jacket, the man's dark clothing, and the muted tones of the store environment. He is centered in the frame, making him the focal point. The text overlay 'he kept it looking like' is at the bottom.
0:07hand browsing clothing rack 2
A medium close-up shot, similar to an earlier scene, focused on a dark-skinned hand sifting through a rack of hanging clothes. The clothes are on metal hangers, suspended from a black metal rail, moving from left to right. The garments include various shirts and jackets in different muted colors like beige, teal, and green, as well as patterned shirts. The background is a brightly lit, blurry interior of a store, with the white grid ceiling and fluorescent lights visible. The lighting is bright and even. The action conveys continued browsing and searching for clothing items. The color palette is again varied, featuring subdued blues, greens, and browns. The text overlay 'it always had' is at the bottom.
0:08man holding beige shirt
A medium close-up shot of an African American man standing in a store, holding up a light beige button-up shirt on a hanger. He is wearing the same stylish large, dark red-framed sunglasses, a dark brown turtleneck, and a dark brown suede jacket with black leather accents from a previous scene. His expression is serious and focused as he inspects the shirt. The background shows more clothing racks and shelves, with a mannequin displaying an orange shirt in the distance. The white grid ceiling and fluorescent lights are clearly visible, indicating the store's interior. The lighting is bright and neutral. The color palette is dominated by the man's dark, earthy attire and the light beige of the shirt, contrasting with the varied colors of the clothes in the background. He is positioned slightly to the right of center. The text overlay 'a story left to tell' is at the bottom.
0:09man posing in thrift store
A medium close-up shot of an African American man standing confidently in a thrift store, looking directly at the camera. He is wearing stylish large, dark red-framed sunglasses, a dark brown turtleneck, a dark brown suede jacket with black leather accents, and a silver chain bracelet. He gestures towards his left wrist, checking his watch, then brings his hand down, maintaining eye contact. His expression is cool and self-assured. The background is a blurred interior of a store, with clothing racks visible in the distance and the white grid ceiling with fluorescent lights overhead. The lighting is bright and even. The color palette is dominated by the man's dark, earthy tones, with hints of the varied clothing colors in the background. The text overlay 'that message of sustainability stuck with me' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:11opening car door
A close-up shot of the interior of a white car door opening. The focus is on the door jam and the edge of the open door, revealing the car's beige interior seats in the background. The sunlight streams in from the outside, creating bright highlights on the car's white paint and a clear view of the car's internal mechanisms and weather stripping. The angle is low, looking from the ground up into the car. The lighting is natural and bright, indicating a sunny day. The dominant colors are the pristine white of the car's exterior, the soft beige of the interior, and the dark tones of the door's seals and mechanics. This shot sets a transition to a new location. The hashtag '#TidePartner' is in the top right corner.
0:12shopping bag in car
A medium close-up shot showing a large, semi-transparent white plastic shopping bag placed on the beige leather back seat of a car. The bag appears full, indicating recent purchases, possibly clothes, with some indistinct shapes visible through the plastic. Sunlight illuminates the bag and the car's interior, creating soft shadows and highlights. The car's interior is clean and appears luxurious with its light beige leather upholstery. The perspective is from the front of the car, looking into the back seat. The overall color palette is bright and clean, with the white bag, beige seats, and soft sunlight. This shot implies the successful acquisition of items from the thrift store. The text overlay 'from being inspired to pursue a career in fashion' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:13mlk statue wide shot
A wide shot of the Martin Luther King Jr. statue at Morehouse College on a bright, sunny day. The bronze statue depicts MLK Jr. standing tall, dressed in a suit, with his right arm raised and index finger pointing upwards. The statue rests on a large, square stone pedestal with engraved text on its sides, commemorating MLK Jr. and his connection to the college. In the background, the modern brick and white building of the Martin Luther King Jr. International Chapel is visible under a clear blue sky. Lush green trees and manicured landscaping surround the statue's base. The sun is high, casting distinct shadows and creating a sense of grandeur. The color palette is dominated by the blue sky, the red brick building, and the dark bronze of the statue, with vibrant green foliage. The text overlay 'at Morehouse College' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:14man reading on bench
A medium shot of an African American man sitting on a wooden bench, reading a large, open book or magazine. He is wearing dark red-framed sunglasses, a dark brown turtleneck, and a dark brown suede jacket with black leather accents. His posture is relaxed yet engaged, with his head tilted slightly downwards as he focuses on the reading material. The bench is a deep red-brown color and is placed on a paved area. In the background, a red brick building with white trim and a green lawn on a slight incline is visible, suggesting a college campus setting. A large green tree is also partially visible on the right. The lighting is natural and bright, with soft shadows. The color palette is earthy and warm, with the red brick, green grass, and the man's brown attire. The text overlay 'which led me to New York City after graduating' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:16morehouse chapel exterior
A wide, low-angle shot of a modern building with a tall, rectangular stone tower against a clear, bright blue sky. This is the Martin Luther King Jr. International Chapel at Morehouse College. The building features large windows and a clean, contemporary design with light-colored panels and red brick sections. In front of the building, there is a neatly landscaped area with dark mulch and some low-growing bushes. A small black and white portrait of a man in profile is visible near the base of the tower. Trees with autumn foliage are visible on the right. The sun is bright, indicating clear weather. The dominant colors are the vibrant blue of the sky, the light gray of the tower, and the warm red of the brick. The text overlay 'I've always chased that same' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:17man in front of statue
A medium shot of an African American man standing resolutely in front of a bronze statue, presumably the MLK Jr. statue. The man is wearing dark red-framed sunglasses, a dark brown turtleneck, and a dark brown suede jacket with black leather accents. He is holding a white and blue book or portfolio under his left arm. His expression is serious, looking slightly off-camera. Behind him, the tall bronze statue, depicting a figure in academic regalia, stands prominently. The background shows the red brick building of the college and green foliage. The lighting is bright and natural. The overall color palette features the man's earthy tones, the dark bronze of the statue, and the red brick of the building. The text overlay 'preserving what matters' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:18mlk statue close up
A medium close-up shot of the bronze statue of a man in academic regalia, likely representing a significant figure on the college campus. The statue is dark bronze, showing intricate details of the robe, cap, and facial features. It stands on a light-colored stone pedestal, which is inscribed with text, parts of which are visible but not entirely legible. The background is a blurred red brick building with white trim, emphasizing the statue as the central subject. Green shrubbery is visible on the right. The lighting is natural and bright, highlighting the texture of the bronze. The color palette is dominated by the dark bronze, contrasting with the light stone and red brick. The text overlay 'I still believe that the most meaningful pieces' is at the bottom.
0:19hand reaching for tide 2
The scene is framed from a low-angle medium shot, identical to the opening shot, looking upwards towards a shelf. Three bright orange Tide laundry detergent bottles with blue caps are prominently displayed. The bottles are branded 'Tide Original' with a '6X Clean' label. A dark-skinned hand reaches into the frame from the right, gripping the handle of the rightmost Tide bottle, preparing to lift it. Below the bottles, the top panel of a white washing machine is visible, showing a circular power button with a green indicator light and a 'DELICATES' setting text, along with a portion of a control knob. The background is a plain, light beige wall. Lighting is bright and even. The overall color palette is dominated by the vibrant orange of the Tide bottles, contrasting with the white machine and beige wall. Text overlay 'upgraded,' is at the bottom, and '#TidePartner' is in the top right corner.
0:20pouring tide detergent into cap 2
A close-up shot focused on the action of pouring dark blue liquid laundry detergent from a large, bright orange Tide bottle into its measuring cap, identical to an earlier scene. The cap is a clear blue plastic, and the thick, viscous detergent forms a continuous stream, reflecting the light. The hands of a person are visible holding the bottle and cap, wearing a dark long-sleeved shirt or jacket. The background is blurred, with light falling from the top. The dominant colors are the vivid orange of the bottle, the deep blue of the detergent, and the clear blue of the cap. Text overlays 'upgraded, even better formula', '6x boosted', and 'the ones we wash' appear on screen. The hashtag '#TidePartner' is in the top right corner.
0:21pouring tide into dispenser
A close-up, overhead shot of dark blue liquid laundry detergent being poured directly from the measuring cap into the detergent dispenser of a white washing machine. The dispenser is a black rectangular compartment, labeled 'MAX' and 'Tide Detergent', with visible water inlets. The blue detergent creates a vivid pool at the bottom of the dispenser. The white plastic of the washing machine's top surface frames the dispenser. The lighting is bright and direct, highlighting the liquid. The dominant colors are the deep blue of the detergent, the black of the dispenser, and the crisp white of the machine. Text overlays 'upgraded, even better formula', '6x boosted', 'cleaner', 'whiter', 'brighter', and 'fresher' are progressively revealed on screen. The hashtag '#TidePartner' is in the top right corner.
0:23loading washer from inside
A unique point-of-view shot from inside the drum of a front-loading washing machine, looking outwards. An African American man is seen from the chest up, wearing dark sunglasses and a dark long-sleeved top. He is leaning into the washer, actively placing a pile of light-colored, possibly white or cream, clothes into the drum. His face is visible, partially obscured by the sunglasses. The inside of the washing machine drum is metallic and reflective, creating a tunnel-like effect. The background is a blurry light-colored room. The lighting is bright, illuminating the clothes and the man's actions. The color palette is composed of the cool metallic tones of the washer, the light colors of the clothes, and the man's dark attire. The text overlay 'and pass forward' is at the bottom, and '#TidePartner' is in the top right corner.
0:24turning washer dial
A close-up shot of a dark-skinned hand turning the large, silver and black control dial on a white washing machine. The dial clicks into place, indicating a selected wash cycle. The washing machine's control panel is visible, with settings such as 'COLD WASH', 'DELICATES', 'NORMAL', 'QUICK WASH', and 'DRAIN & SPIN' labeled around the dial. A green indicator light is visible near the power button. The front-loading door of the washer, with its large circular glass, is also visible at the bottom of the frame, reflecting the surrounding light. The lighting is bright and clean. The dominant colors are the stark white of the machine, the silver and black of the dial, and the dark skin tone of the hand. The text overlay 'because these aren't' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:25clothes spinning in washer
A medium close-up shot focused on the interior of a front-loading washing machine during a wash cycle. Light-colored clothes, predominantly white and cream, are actively tumbling and spinning inside the drum, visible through the large circular glass door. Water is splashing and swirling around the clothes, indicating the machine is in operation. The interior of the drum is metallic and reflective. The white frame of the washing machine's door is visible around the glass. The lighting is bright, illuminating the suds and movement within. The dominant colors are the whites and creams of the clothes, the cool metallic grays of the drum, and the reflections on the glass. The rapid movement of the clothes conveys the cleaning action. The text overlay 'they're legacy' is at the bottom. The hashtag '#TidePartner' is in the top right corner.
0:27tide product shot and outro
A medium shot featuring two bright orange Tide laundry detergent bottles with blue caps, positioned side-by-side on a light gray surface against a light blue wall. The bottles are branded 'Tide Original' with a '6X Clean' label, identical to earlier scenes. The lighting is soft and even, highlighting the product's packaging. The background is simple and uncluttered, putting full emphasis on the product. The color palette is dominated by the vibrant orange of the bottles, contrasting with the cool blue of the wall and the gray surface. Text overlay 'and legacy deserves care' appears at the bottom. Below this, a call to action 'SHOP NOW @ WWW.TIDE.COM' is displayed prominently in white letters. The hashtag '#TidePartner' is in the top right corner. The scene maintains a clean and commercial aesthetic, typical of product advertising.
