0:00product display box grab A close-up shot captures a person's tattooed right hand reaching into a light wooden display box filled with numerous small, round white containers of "HIGHLAND Glacial Clay Pomade." The hand, adorned with a gold ring on the index finger and an eye tattoo on the back, carefully selects one container. The containers have a distinctive logo featuring an elk head. The background is a soft, out-of-focus beige or light brown wall, suggesting an indoor retail or studio setting. Warm, diffused lighting from the top-right illuminates the scene, creating soft shadows within the box. The overall color palette is natural and earthy, dominated by the light wood, white containers, and skin tones. A white text overlay "Glacial Clay Pomade" is centered at the bottom of the frame. The camera is static and slightly angled downwards, providing an intimate view of the action.
0:01scooping pomade close up An extreme close-up focuses on a person's hands holding an open white container of "HIGHLAND Glacial Clay Pomade." The left hand steadies the container, while the right hand, with a gold ring on the index finger, uses its index finger to scoop a generous amount of the light grey, creamy product from the container. The background is a soft, out-of-focus white, creating a clean, minimalist environment. Bright, even lighting illuminates the hands and product, highlighting the texture of the pomade. The color palette is dominated by whites, skin tones, and the light grey of the product. The camera is static, capturing the intricate detail of the action.
0:02rubbing pomade hands An extreme close-up captures a person's hands as they rub the light grey, creamy "HIGHLAND Glacial Clay Pomade" between their palms. The product, scooped in the previous shot, is now being emulsified, visible as a smooth, uniform layer on the hands. A gold ring is still visible on the right index finger. The background remains a soft, out-of-focus white. Bright, even lighting highlights the motion and texture of the product spreading across the skin. The color palette is minimalist, featuring skin tones and the light grey of the pomade against a white backdrop. The camera is static, providing a clear view of the preparation step.
0:03happy male talking head A medium close-up shot features a smiling male subject looking towards the right side of the frame, slightly off-camera. He has medium-length dark brown hair styled naturally with some volume, a neatly trimmed beard, and blue eyes. He is wearing a dark, possibly black, crew-neck t-shirt. His expression is genuinely happy and engaging. The background is a clean, bright white studio wall, completely devoid of distractions. Soft, even lighting illuminates his face, creating minimal shadows and emphasizing his positive demeanor. The color palette is simple, dominated by the white background, his dark shirt, and natural skin tones. White text "that hydrates, protects, and nourishes" appears briefly in the lower left, then changes to "the effortless style you love." The camera is static.
0:05female hair styling back An over-the-shoulder medium shot focuses on the back of a female subject's head as she uses her right hand to style her blonde hair into a neat, low bun or ponytail. Her hair appears slightly damp or recently styled with product, showing a subtle sheen. Her hand smoothly presses down on the hair at the nape of her neck. In the softly blurred background, the reflection of a person (likely the same subject) is visible in a mirror, adding depth to the scene. The lighting is soft and natural, suggesting an indoor setting like a bathroom or dressing area. The overall color palette is muted, with shades of blonde hair, skin tones, and subtle reflections. White text "the effortless style you love." is displayed briefly at the bottom. The camera is static.
0:06female hair styling turn A medium shot shows a female subject, likely in her late 20s to early 30s, with fair skin and dark blonde hair that has been styled. She is wearing a floral-patterned dress with ruffles on the shoulders and a plunging neckline. She turns towards the camera, smiling subtly, and runs her fingers through her hair, which appears to be styled with volume and texture. The background is a dimly lit, blurred indoor setting, possibly a bathroom or bedroom, with hints of a sink and mirror. The lighting is soft and frontal, illuminating her face and hair. The color palette is brightened by her floral dress, contrasted with the darker background. White text "the effortless style you love." appears at the bottom. The camera is static.
0:07ingredients flat lay An overhead flat lay shot displays various natural ingredients on a clean, white surface. There are distinct piles of light brown powder (flour-like), dark grey powder (clay-like), red wood shavings, white granular substance, and a dollop of creamy white balm on a small wooden spoon. Clear liquid droplets are scattered around the ingredients, suggesting natural oils or water. A small green pine branch with needles is positioned at the top right. The lighting is bright and even, casting minimal shadows and highlighting the textures and natural colors of each ingredient. The color palette is earthy and organic, with browns, reds, greys, and whites against a pristine white background. White text "9 All-Natural Ingredients" is centrally placed, changing to "Formulated with nature's finest botanicals," beneath it. The camera is static.
0:08product tin dark surface A medium close-up shot features an open tin of "HIGHLAND Glacial Clay Pomade" next to its closed lid, placed on a dark grey, textured surface, possibly concrete or a stone countertop. The open tin reveals the light grey, creamy pomade inside. The lid displays the brand logo (elk head) and product name. The lighting is soft and directional, creating subtle highlights on the metal tins and showing the texture of the dark surface. The color palette is cool and industrial, dominated by greys and the white of the tin label. White text "the Glacial Clay Pomade" is centered at the bottom of the frame. The camera slowly pushes in towards the product.
0:09applying pomade male top down A medium close-up shot, viewed from a slightly elevated angle, shows a person's hands applying "HIGHLAND Glacial Clay Pomade" to a male subject's dark brown hair. The hands are seen from above, working the product into the hair on the top of the head. The male subject's face is not visible, only the crown and upper sides of his head. The background is blurred, suggesting an indoor salon or home setting. The lighting is bright and focused on the action. The color palette includes the dark hair, skin tones, and subtle highlights from the product. White text "nourishes from root to tip," is centered at the bottom. The camera is static.
0:10male styling mirror profile A medium shot captures a male subject in profile, looking at his reflection in an unseen mirror as he styles his dark brown hair with his right hand. He has a neatly trimmed beard and is wearing a grey t-shirt. His expression is focused and confident as he adjusts his hair. The background is a blurred, slightly textured wall, possibly tiled, in a warm, neutral tone, suggesting a bathroom. Overhead warm lighting illuminates the scene. The color palette is natural, featuring his dark hair, skin tones, and the muted grey shirt. White text "giving your hair" is centered at the bottom. The camera is static.
0:11product tin hand static A close-up shot shows a person's hand holding a closed tin of "HIGHLAND Glacial Clay Pomade." The tin is white with a black and yellow logo featuring an elk head, and text reading "GLACIAL CLAY POMADE SUSTAINABLY CRAFTED HIGHLAND LOW SHINE MEDIUM HOLD BOULDER, COLORADO." The hand holds the tin firmly against a blurred, light-colored background, possibly a wall or indoor setting. The lighting is soft and even, highlighting the product details. The color palette is clean and bright, dominated by the white and black of the tin and natural skin tones. White text "the hydration it needs" is centered at the bottom. The camera is static.
0:12male posing confident A medium close-up shot features a male subject, in his late 20s to early 30s, with dark brown hair and a trimmed beard, looking directly at the camera with a confident, slightly smiling expression. He runs his hand through his hair, emphasizing its volume and texture. He is wearing a faded grey t-shirt with some text on it. The background is blurred, showing a light-colored wall and hints of an interior door or hallway, typical of a modern home or studio. The lighting is soft and frontal, accentuating his features and hair. The color palette is neutral and cool, with grey, dark hair, and natural skin tones. White text "to look its best, all day long." is centered at the bottom. The camera is static.
0:14female stylist male hair A medium shot shows a female stylist, with long blonde hair tied back, standing over a male client who is seated, facing away from the camera. The stylist is wearing a black long-sleeved top and is actively working on the client's hair with both hands, distributing product. The male client is wearing a light-colored, possibly white and grey patterned shirt. The background reveals a salon-like setting with a large mirror, dark cabinetry, and various hair products on shelves. The lighting is bright and functional, typical of a salon. The color palette includes natural hair colors, dark clothing, and the neutral tones of the salon. White text "Just smooth and healthier hair" appears at the bottom. The camera is static.
0:15male profile neutral background A medium close-up shot features a male subject, East Asian in appearance, in his late 20s, with dark hair neatly styled and a clean-shaven face. He is looking off-camera to the right with a neutral, thoughtful expression. He wears a dark blue or black denim jacket over a textured, light-colored collar shirt. The background is a clean, bright white, suggesting a minimalist studio setting. The lighting is soft and even, highlighting his features. The color palette is cool, with the dark jacket, light shirt, and natural skin tones against a stark white backdrop. White text "and healthier hair" appears at the bottom. The camera is static.
0:16male full shot hallway A wide, full-body shot features a male subject, Indian or South Asian in appearance, in his late 20s to early 30s, standing centrally in a long, modern, brightly lit indoor walkway or bridge. He has dark hair and a beard, and wears a light grey or white zip-up jacket over a white t-shirt, dark trousers, and white sneakers. His hands are clasped loosely in front of him, and he looks directly at the camera with a calm, confident expression. The walkway features repeating architectural elements and bright overhead lights that create a strong sense of perspective and depth. The color palette is cool and architectural, dominated by whites, greys, and blacks. White text "with every single use." is centered at the bottom. The camera is static.
0:17esquire award screen graphic A screen recording or motion graphic displays a digital representation of an Esquire magazine article titled "The 2023 Esquire Grooming Awards." The article features text snippets praising "Highland Glacial Clay Pomade" and explicitly states "BEST HAIR CLAY." The Highland product tin is prominently displayed within the graphic. The background is a clean white, with the brand's elk head logo visible at the top. The overall aesthetic is professional and clean. White text "It's winning awards," is centered at the bottom. The camera is static, but the content within the screen is a graphic.
0:18customer reviews montage A dynamic montage displays various customer review cards, scrolling and overlapping on a white background. Each card features star ratings (mostly five stars), user names, verification badges ("Verified"), and positive testimonials about the "Highland Glacial Clay Pomade." One prominent card reads "Exceeded my High Expectations!" and details the product's benefits. The cards are arranged in a staggered, visually engaging way, suggesting numerous positive reviews. The lighting is bright and even. The color palette is primarily white, black, and grey from the text, with occasional splashes of color from the verification badges. White text "winning thousands of five-star reviews" is centered at the bottom, then changes to "and being used by some of the biggest names in hair." The camera is static, but the graphic elements move.
0:21behind the scenes split screen A dynamic split-screen presents three distinct scenes simultaneously, stacked vertically. Top frame: A medium shot of a male subject in a dark green sweater having his hair styled by a female stylist in a studio setting. Middle frame: A close-up shot of the "HIGHLAND Glacial Clay Pomade" tin sitting on a light wooden table, surrounded by other grooming tools. Bottom frame: A medium shot of a male in a hat pointing at a computer screen, with another male and female looking on, suggesting a professional photo or video shoot. The lighting varies slightly between frames, but is generally bright and practical. The color palette is muted, with natural tones from the studio environment, clothing, and products. White text "names in hair." is centered at the bottom of the bottom frame. The camera is static for the overall split-screen, but the individual clips show natural movement.
0:22dont like it text A minimalist full-screen graphic displays the black text "Don't like it?" centered on a plain light grey background. The font is simple and elegant. The lighting is even and bright, creating a clean, stark visual. The color palette is monochromatic, with black text on a light grey background. The camera is static.
0:23money back guarantee A minimalist full-screen graphic displays black text on a plain light grey background. The text "Don't like it?" is at the top, followed by a horizontal line, and then "Your Money Back." below the line. The font is simple and elegant. The lighting is even and bright, creating a clean, stark visual. The color palette is monochromatic, with black text on a light grey background. The camera is static.
0:25brand logo end card A minimalist full-screen graphic displays the brand name "HIGHLAND" in bold, black capital letters, centered on a plain light grey background. The font is clean and sans-serif. The lighting is even and bright, creating a clean, stark visual. The color palette is monochromatic, with black text on a light grey background. The camera is static.
