0:00walmart logo intro The scene opens with a vibrant, solid royal blue background that fills the entire frame. Centered prominently on this blue field, the 'Walmart' logo is displayed in crisp white sans-serif typography. The lighting is even and flat, emphasizing the bright, saturated blue and the clean white text, creating a modern and minimalist aesthetic. There are no shadows or intricate details, just the bold brand presence. The overall mood is direct and clean, instantly establishing brand identity without additional visual clutter. The camera remains static, presenting a clear and unwavering focus on the logo.
0:00gatorade offer claim The vibrant royal blue background from the previous scene remains. In the upper left quadrant, the text 'Claim manufacturer' appears in a clean, white sans-serif font, followed by 'offers in the app' which slides in from the right to complete the sentence, establishing a key message. Below this text, on the right side of the screen, a light blue-grey square panel with rounded corners slides in from the right. Inside this panel, three Gatorade bottles are neatly arranged: a white 'Frost Cool' bottle on the left, a red 'Fruit Punch' bottle in the center, and a light blue 'Cool Blue' bottle on the right. All bottles are identical in size and feature prominent 'G' logos and orange caps. Initially, a blank checkbox appears to the left of the light blue Gatorade bottle, which then animates to show a white checkmark appearing inside the box, signifying a claimed offer. The overall lighting is soft and even, highlighting the product details. The scene maintains a clean, digital aesthetic, guiding the viewer's attention to the product and the action of claiming an offer.
0:02lucky charms offer claim The scene continues with the same vibrant royal blue background. The explanatory text 'Claim manufacturer offers in the app' remains static in the upper left. The light blue-grey panel from the previous scene, which displayed the Gatorade bottles, smoothly slides off the screen to the left. As it exits, a new identical light blue-grey panel slides in from the right, perfectly replacing the previous one. This new panel showcases a 'Family Size' box of Lucky Charms Minis cereal, featuring the brand's leprechaun mascot and colorful marshmallow shapes. Similar to the previous product, a blank checkbox appears to the left of the cereal box, which then quickly animates to display a white checkmark, indicating another claimed offer. The lighting remains soft and even, ensuring clear visibility of the product's packaging and details. The visual motion is a horizontal wipe, creating a seamless transition between product displays while maintaining a consistent informational overlay.
0:05tide cash collection The scene transitions by sliding the previous light blue-grey panel (featuring Lucky Charms) off to the left, while a new panel slides in from the right. The royal blue background remains consistent. The text in the upper left corner changes from 'Claim manufacturer offers in the app' to 'Collect Walmart Cash while you shop', appearing as a seamless fade-in/out effect. The new light blue-grey panel presents a large, orange plastic bottle of Tide Original liquid laundry detergent, marked '64 LOADS'. The bottle's label features the iconic red and yellow Tide logo. To the left of the detergent bottle, a detailed offer box appears: it initially shows an empty checkbox, next to the text '$2 Walmart Cash claimed' and 'Manufacturer offer'. The checkbox quickly fills with a white checkmark, confirming the claim. The lighting is bright and even, highlighting the product and text with clarity. This segment reinforces the theme of value and savings directly within the app, using a familiar household product.
The scene reverts to a solid, vibrant royal blue background, identical to the opening frame. All previous product displays and offer texts have cleared. Centered horizontally on the screen, but slightly above the vertical midpoint, new white sans-serif text appears. The text reads 'Get more of what you love in the Walmart app'. The font is clean and modern, matching the brand's aesthetic. The lighting is uniform and flat, making the text stand out clearly against the deep blue. There are no other visual elements, focusing entirely on this concise call to action, building anticipation for the final brand reveal. The camera remains static, allowing the message to be absorbed without distraction.
The scene transitions abruptly to a clean, minimalist white background that fills the entire frame. In the absolute center of the screen, the Walmart app icon appears. It is a square, royal blue icon with rounded corners, featuring the iconic yellow 'spark' or asterisk logo prominently in the middle. The icon gently scales up slightly, growing subtly larger and then shrinking back to its original size, creating a soft pulse or subtle animation that draws attention without being jarring. The lighting is bright and even, casting no shadows, emphasizing the icon's clean design. This segment visually reinforces the digital presence of the brand and its core application.
0:14app download buttons Building on the previous scene, the white background remains, with the pulsing Walmart app icon still centered on screen. Below the app icon, additional text and graphics appear. First, the phrase 'Get the app' is displayed in a small, clean, white sans-serif font directly beneath the icon. Immediately below this text, two prominent download badges emerge: the 'GET IT ON Google Play' badge (white text on a black button) on the left, and the 'Download on the App Store' badge (white text and Apple logo on a black button) on the right. These badges are horizontally aligned and slightly spaced apart, providing clear links for users to download the application. The lighting continues to be bright and uniform, ensuring all elements are highly visible and accessible. This final segment serves as an explicit call to action for app acquisition.
