0:00kitchen counter groceries appear
The scene opens with an overhead, slightly high-angle shot of a warm wooden kitchen counter. To the left, a carton of brown eggs is visible next to packages of raw red meat, including ground beef and steak, placed on small wooden cutting boards. A large empty light wooden bowl sits centrally. In the upper background, a white tiled backsplash is visible, along with a dark bottle of olive oil and a wooden pepper mill. As the scene progresses, vibrant fresh fruits like oranges, lemons, and limes magically appear, filling the once-empty wooden bowl. The lighting is bright and even, casting soft shadows, highlighting the textures of the produce and meat. Dominant colors are the rich brown of the wood, the fresh greens and yellows of the fruit, the deep red of the meat, and white from the eggs and tiles. Overlaid in the center, bold white text within blue rectangular boxes reads 'EMPTY SHELVES MEET INSTANT REFILLS.' The 'gopuff' logo in white text is positioned at the top center of the frame.
0:02man holding groceries
This is a medium shot of a cheerful young adult man holding a large collection of fresh groceries in his arms, positioned against a vibrant, solid green background. The camera focuses on his torso and the groceries, with his head slightly cropped at the top, showing his broad, genuine smile. He is wearing a long-sleeved plaid shirt in shades of blue, white, and brown over a dark t-shirt. His arms are laden with an abundance of produce, including a large head of broccoli, yellow onions, red apples, bright yellow bananas, a lemon, ripe red tomatoes, and potatoes. His hands are visible, supporting the weight of the items. In front of his body, partially covering his lower torso, he holds a brown paper grocery bag with the 'gopuff' logo printed in blue on its side. The lighting is bright and evenly distributed, emphasizing the fresh colors of the produce and the man's expression. Overlaid text in white boxes appears in the center, stating 'Bulk buys. Zero markups.' The 'gopuff' logo in white is at the top center of the frame.
0:05grocery delivery doorstep
The scene is framed as a medium shot, looking down slightly at a stone doorstep in front of a dark, weathered wooden front door. The door features vertical grooves and a small blue 'FRESH' sticker. A person's hand, wearing a blue denim sleeve, reaches down to gently place a brown paper grocery bag, filled with a vibrant assortment of fresh produce, onto the top step. The bag has the 'gopuff' logo printed in blue. The stone steps are rough and grey, providing a strong contrast to the dark door and the natural colors of the groceries. Natural, soft daylight illuminates the scene, creating a realistic, everyday feel. The color palette is dominated by the dark wood and grey stone, punctuated by the greens, reds, and yellows of the produce, and the blue text of the logo. Overlaid in the center, bold white text within blue rectangular boxes reads 'FRESH GROCERIES AT YOUR DOOR.' At the bottom center, a green oval badge with white text 'Fresh OR Free' appears. The 'gopuff' logo in white text is positioned at the top center of the frame.
0:08arranged groceries blue curtain
This scene is a medium, slightly low-angle shot showcasing a neatly arranged selection of popular grocery items on a light, warm wooden surface. The background consists of a bright, pleated blue curtain, creating a vivid color contrast. From left to right, the items include a 'Basically' branded water bottle, a carton of 'Organic Valley' free-range eggs, a clear plastic container of fresh blueberries, a carton of 'Simply Orange' orange juice, a green container of what appears to be salad dressing or another condiment, a bunch of yellow bananas, a red apple, a box of 'Honey Nut Cheerios' cereal, a box of 'General Mills Spaghetti', and a small container of fresh strawberries. The lighting is bright and studio-like, emphasizing the cleanliness and freshness of the products. The color palette is vibrant, with the prominent blue of the curtain contrasting with the yellows, reds, and greens of the food items and packaging. Overlaid text in white boxes appears in the center, stating 'Delivered in as fast as 15 mins.' The 'gopuff' logo in white text is positioned at the top center of the frame.
0:11promotional offer text
The scene displays bold white text against a solid, vibrant blue background. The 'gopuff' logo in white is consistently positioned at the top center of the frame. Below it, in the central part of the screen, large, impactful text appears. The primary offer, '50% OFF', is presented in thick black letters on a white rectangular block, angled slightly for dynamic effect. Directly beneath this, the phrase 'YOUR FIRST ORDER.' is written in white, capital letters. The lighting is purely digital, creating a flat, bright, and consistent blue field. The overall color palette is a stark and high-contrast combination of vibrant blue, white, and black, designed to capture attention and convey a clear message. There is no camera motion, and the focus is entirely on the textual promotion.
0:13gopuff logo blue background
The final scene presents the clean, white 'gopuff' logo centered against a deep, vibrant blue background. The background is completely solid and uniform, without any gradients or textures. The lighting is digital and even, emphasizing the simplicity and professionalism of the brand. The color palette consists solely of this bright, strong blue and the crisp white of the logo, creating a clear and memorable brand statement. There are no other elements, text, or discernible camera motion, allowing the logo to be the sole focal point and concluding the advertisement.
