0:00outfit introduction with text A medium shot focuses on a woman from her mid-chest to her mid-thighs, standing against a plain white wall. She wears a light grey short-sleeved knit sweater with subtle horizontal ribbing and light grey pleated wide-leg trousers. Her hands are casually placed in the trouser pockets, partially visible. A dark brown leather shoulder bag with gold hardware is visible, hanging over her left shoulder. The lighting is soft and even, indicating an indoor setting with diffused light from the front, casting minimal shadows. Text overlays appear sequentially: first, "The it-girl sweater for half the price", then "This $40 sweater". The color palette is primarily cool greys with a warm brown accent from the bag.
0:03mirror selfie full outfit A wide shot captures the woman from head to toe, standing in a room with a white wall and a light wood floor. She holds a silver iPhone with a wavy, clear protective case directly in front of her face, effectively obscuring it, as if taking a mirror selfie. She is dressed in the same light grey short-sleeved sweater, light grey pleated wide-leg trousers, and black flat shoes. A dark brown leather shoulder bag is slung across her body. In the background, part of a wooden headboard and white bedding from a bed are visible on the left side of the frame. The lighting is bright and natural, creating a clean aesthetic. Text overlay: "is my current fashion obsession."
0:05sweater details and drape This scene transitions between medium and close-up shots, focusing on the upper body and the drape of the light grey sweater. Initially, the woman's face is briefly visible, showing a slight, natural smile and looking directly at the camera, before she subtly shifts her gaze downwards or to the side, allowing the focus to be on the garment. Her hands remain in the pockets of her grey trousers. The camera executes a subtle zoom out and then re-frames slightly, emphasizing the fabric's texture and how it falls. The background is a plain white wall, providing a clean, uncluttered backdrop. The lighting is soft and consistent throughout, illuminating the fabric details clearly. Text overlays appear: "It has this silhouette that drapes beautifully, goes with everything,". The overall tone is calm and appreciative of the clothing item.
0:10full outfit elevation claim A wide shot of the woman from head to toe, standing against a white wall with a wooden headboard and white bedding visible on the left, and a light wooden floor. She is facing the camera, holding a silver iPhone down near her hip, not obscuring her face. Her left hand is in the pocket of her light grey pleated wide-leg trousers. She wears the light grey short-sleeved sweater, black flat shoes, and a brown leather shoulder bag. The lighting is bright and even, creating a clean, aspirational look. Text overlay reads: "and easily elevates any look."
0:11versatility and call to action This scene consists of a series of consistent medium shots of the woman from her mid-chest to her mid-thighs. She stands against a plain white wall, with a partial view of a dark chair on the left side of the frame. She wears the light grey short-sleeved sweater and pleated trousers, with her hands remaining in her pockets, reinforcing a casual yet elegant stance. In some cuts, the dark brown leather shoulder bag is visible. Her facial expression is confident and friendly, often looking directly at the camera, then looking down or to the side slightly, conveying thoughtful presentation of the product's benefits. The camera remains static throughout these cuts. Overlays of text appear sequentially to deliver the message: "Whether I'm headed to the office or out to dinner with friends, I always find myself reaching for this sweater. Upgrade your wardrobe today with Quince. Order yours today!" This segment functions as a direct address and call to action.
A static graphic featuring the brand name "Quince" in a prominent light orange serif font against a solid dark grey background. The brand name is centrally located. Below the brand name, a clear call-to-action button appears, also in light orange, containing the white text "SHOP NOW". The overall design is clean, minimalist, and uses a contrasting color palette to draw attention to the brand and the call to action, adhering to a defined brand aesthetic.
