0:00Founder intro and product action split screen The scene is presented in a dynamic split-screen format. The top half features a medium shot of a male founder speaking directly to the camera. He stands in what appears to be a retail store or warehouse, with shelves packed with work boots visible in the slightly blurred background. The lighting is bright and even, highlighting his face. He is gesturing slightly with his hands. The bottom half of the screen shows a close-up of work boots being worn by a person (legs visible up to mid-calf) who is engaged in welding. Bright sparks fly around the boots and metallic grate beneath them, indicating a rugged, industrial environment. The boots are a light brown/tan color with a dark sole. The overall color palette combines the earthy tones of the boots and background with the bright, energetic sparks. On-screen text initially says "Girouard," then changes to "of BRUNT" then "Workwear."
0:02Founder intro and product scenic split screen Similar to the previous scene, this is a split-screen. The top half continues to show the male founder speaking directly to the camera, with the same background of boot-filled shelves. His expression is engaged, and he continues to speak. The lighting remains bright and consistent. The bottom half transitions to a series of quick B-roll shots of different Brunt boots. First, a brown pull-on boot is displayed against a blurred, dark background with reflections, possibly water or a polished surface, and mountain-like shapes in the distance. The second quick shot shows a lace-up brown boot with a white sole against a rocky, sandy terrain, possibly an arid landscape. The camera remains static on each boot, showcasing its design. The on-screen text says "Workwear."
0:03Boot stepping on wood This is a close-up, low-angle shot focusing on a person's right foot, encased in a rugged, light brown work boot, as it deliberately steps onto a horizontal wooden plank. The boot is muddy and scuffed, indicating heavy use. The wooden planks are rough and weathered, suggesting a construction site or similar work environment. The background is blurred, making the action of the boot stepping onto the wood the primary focus. Lighting is natural, possibly from overhead, casting soft shadows. The overall color palette is earthy and muted, dominated by browns and greys. On-screen text displays "people".
A medium shot of a single, light brown work boot standing on a dark, textured surface, possibly concrete or a similar material. White, ethereal smoke billows around the boot, obscuring the background and creating a dramatic, almost mystical effect. The lighting is focused on the boot, highlighting its texture and color against the dark, smoky environment. The smoke adds a sense of atmosphere and perhaps alludes to tough working conditions or a powerful product. The boot itself appears clean and new, contrasting with the previous muddy boot. On-screen text says "the country".
0:05Boots climbing stairs This is a close-up, low-angle shot of a person's legs, clad in brown work pants and light brown work boots, ascending a set of wooden stairs. The stairs are raw, unfinished wood, suggesting a construction site or renovation project. The boots are scuffed and dirty, with visible mud and debris, emphasizing their use in demanding environments. The camera follows the feet as they step up, focusing on the movement and the practical application of the boots. The lighting is soft and natural, highlighting the textures of the wood and the boots. The color palette is warm, with dominant browns and earth tones. On-screen text says "asking us".
0:06Boots walking in construction A low-angle, medium shot from the perspective of looking up at someone's feet as they walk slowly forward on a dusty, concrete floor. The person is wearing brown work pants and light brown work boots that appear well-worn and dirty, covered in wood dust and debris. The background is slightly blurred but reveals wooden studs and partially constructed walls, indicative of an indoor construction site. Natural light streams in from an unseen window or opening, creating some highlights on the dusty floor and boots. The movement is steady and purposeful. On-screen text changes from "try on" to "apparel" to "person."
0:08Founder announces retail availability with graphic This scene reverts to the split-screen format. The top half shows the male founder, similar to earlier scenes, speaking directly to the camera with a friendly and enthusiastic expression. He gestures with his hands, conveying excitement. The background remains the same, with shelves of boots. The lighting is bright and even. The bottom half displays a prominent graphic: "BRUNT" logo in orange, followed by "NOW AVAILABLE AT" in red, and then a large black and white logo that says "MODERN SHOE". The text is clear and readable, designed for promotional purposes. The on-screen text changes from "BRUNT is" to "at a" to "near you." to "If you want".
0:13Founder and man pointing at boots This is a split-screen scene. The top half features the founder speaking, with the familiar background of boot shelves, maintaining eye contact with the camera. His expression is engaged. The bottom half shows a different male individual, seen from a medium shot, wearing a grey t-shirt and brown work pants, standing in front of a tall wooden shelf filled with various models of work boots. He is reaching out and pointing towards the boots on the shelf with his right hand, as if explaining or selecting. The lighting is functional, illuminating both figures clearly. The environment suggests a retail or showroom setting. On-screen text is "you can".
0:14Founder and man holding boot This split-screen scene continues with the founder in the top half, speaking to the camera, his expression lively. The background with shelves of boots is consistent. In the bottom half, a medium shot shows a male, wearing a grey t-shirt and brown work pants, holding a dark grey work boot in his hands. He is inspecting it, possibly feeling its material or weight, demonstrating its quality. The setting is likely the same retail/showroom environment. The lighting is bright and practical. On-screen text changes from "and" to "the comfort."
0:16Founder and man trying on boot The split-screen persists, with the founder delivering his message in the top frame. His expression is animated. The bottom frame shows a medium shot of a young man, possibly in his 20s, wearing a yellow-green t-shirt and dark pants, sitting down on a low bench or step. He is in the process of trying on a dark work boot, lacing it up. His posture indicates focus on the task. The background is simple, with an orange-colored door or wall feature. The lighting is direct, clearly illuminating the action. On-screen text displays "head over".
0:17Founder and boot sole close-up This split-screen continues with the founder in the top half, speaking directly to the camera with a lively expression. The background is consistent. The bottom half features a very close-up shot of the sole of a Brunt work boot. The sole is light beige with a dark grey, zig-zag tread pattern and a prominent orange "BRUNT" logo embedded in the heel area. The texture of the sole and the grip patterns are clearly visible. The lighting emphasizes the details and the branding. On-screen text is "BRUNTWORKWEAR.COM".
0:19Founder and boot detail close-up The split-screen format persists. The founder occupies the top frame, maintaining eye contact and speaking with enthusiasm, occasionally gesturing with his hand. The background is consistent. The bottom half shows an extreme close-up of a specific detail on a work boot: the braided dark brown lace running through a metallic lace loop, with visible, contrasting stitching on the light brown leather upper. The texture of the leather and the intricate stitching are highly detailed, showcasing craftsmanship. The lighting is focused, bringing out the fine details. On-screen text changes from "Click on" to "locator".
0:21Store locator screen recording A screen recording of a website interface. The top features the "BRUNT" logo in orange against a white background, followed by "FIND RETAILERS NEAR YOU" in bold black text. Below this is a search bar labeled "Type a City or State" with an orange search icon. The main section of the screen displays a map of the United States, viewed from above, with green landmasses and blue oceans. The map gradually zooms in on the central and western United States, highlighting specific regions. On-screen text changes from "location" to "to you."
