0:01turtle swimming reef A tranquil medium shot captures a majestic sea turtle gracefully swimming over a vibrant coral reef. The camera is positioned slightly above and to the side of the turtle, tracking its gentle movement. The water is a clear, brilliant blue, indicating shallow, sunlit conditions, with dappled light filtering through the surface. The background consists of diverse coral formations in shades of brown, green, and hints of red, providing a textured marine environment. Small, dark fish occasionally dart in and out of frame. The overall color palette is dominated by the bright blue of the ocean and the natural, earthy tones of the reef. In the bottom right corner, a white, leaf-like logo with the text "pela" is discreetly visible. The camera maintains a steady, smooth motion, following the turtle.
0:06turtle swimming reef text This scene is a continuation of the previous shot, featuring the same sea turtle swimming gracefully over a colorful coral reef. The camera maintains its medium shot and tracking motion, focusing on the turtle's journey through the clear, bright blue water. The coral formations below are visible, displaying various textures and subtle color variations from brown to greenish-brown. Sunlight continues to dapple the water, creating a serene and natural oceanic atmosphere. Prominently overlaid in white text, positioned centrally, are the phrases "For over 150million years," which appears first, followed by "turtles have existed" which fades in below it. The "pela" logo remains in the bottom right corner.
0:11turtle swimming up text A low-angle shot from directly beneath a different sea turtle, emphasizing its underbelly and the bright blue water above. The turtle is swimming slowly upwards towards the surface, which is visible as a shimmering, slightly rippled expanse of light blue. The camera smoothly pans slightly upwards, following the turtle's ascent. The turtle's plastron (underside of the shell) is a lighter, yellowish-green color, contrasting with the darker, patterned carapace seen from above. Sunlight streams down from the surface, creating bright highlights on the turtle's shell and flippers. White text "Until now..." appears prominently in the center of the frame, hinting at a change or problem. The "pela" logo is still present in the bottom right corner.
0:16turtle seabed extinction text An overhead shot reveals a sea turtle resting or moving slowly on a rocky, coral-laden seabed. The water is slightly less clear and bluer than previous shots, suggesting a deeper part of the reef. The seabed is covered in various types of hard and soft corals, with some patches of light sand visible. The camera is static, offering a clear view of the turtle as it subtly shifts its position amidst the coral. The turtle's patterned shell stands out against the textured backdrop. White text "All seven species of turtles are facing extinction" is overlaid, starting centrally and then moving slightly upwards to occupy the upper part of the frame. The "pela" logo remains in the bottom right corner.
0:21plastic bag pollution text The scene depicts a translucent white plastic bag floating aimlessly just beneath the water's surface. The camera is positioned looking up at the bag, with faint light filtering from above, highlighting its flimsy and polluting nature. The water is a hazy blue-green, reflecting the presence of suspended particles or a shallower, less pristine environment. The plastic bag appears to be slowly drifting, its form distorting slightly with the subtle water currents. White text "Through ocean pollution," is overlaid centrally, emphasizing the cause of the problem. The "pela" logo is in the bottom right corner. The lighting is soft and diffused, creating a somber mood.
0:24cityscape coastal development text An impressive aerial wide shot captures a sprawling coastal cityscape, possibly at sunrise or sunset, given the soft, warm light and the prominent purplish-pink hues in the sky. Tall, modern skyscrapers line the coast, reflecting the muted light. In the background, a large body of water, likely a bay or ocean, stretches towards the horizon, dotted with smaller islands or landmasses and a distant bridge. The sky is filled with soft, fluffy clouds. White text "coastal development" is overlaid centrally, explaining another threat. The "pela" logo is present in the bottom right. The lighting is dramatic and warm, with long shadows cast by the buildings, creating a sense of urban expansion.
0:26fishing boat industry text This wide shot features a large, industrial fishing boat sailing on a vast, sparkling ocean under a bright, slightly overcast sky. The boat is positioned slightly off-center to the left, its intricate rigging and nets visible. Numerous seagulls and other seabirds flock around the boat, suggesting active fishing. The ocean surface is choppy, with small waves reflecting the bright sunlight, creating a shimmering effect. The color palette is dominated by the bright blues of the sky and ocean, with the muted grays and browns of the boat. White text "and an irresponsible fishing industry" is overlaid centrally, highlighting another environmental issue. The "pela" logo is present in the bottom right. The lighting is natural and clear.
0:29turtle belly survival text A close-up, low-angle shot beneath a sea turtle, focusing intently on its patterned plastron (underbelly) as it swims slowly. The camera follows its gentle movements from below, showcasing the subtle textures and markings on its shell. The water above is a clear, vibrant blue, with sunlight creating bright, shifting patterns on the turtle's underside and filtering down as faint rays. Small marine debris or particles are dimly visible in the background, adding a subtle layer of realism to the underwater environment. White text "Turtles survival rate has lowered to less than 1%" is overlaid centrally, appearing in two lines and slowly fading in. The "pela" logo is present in the bottom right corner.
0:35turtle head closeup cta A very close-up shot focuses on the head and part of the shell of a sea turtle, positioned near a coral reef. The camera is slightly above and to the side, capturing the intricate details of its patterned skin and reflective eyes. The coral background is rich in earthy tones, reds, and browns, with some lighter patches where sunlight hits. The turtle subtly moves its head and flippers, appearing alert and aware of its surroundings. The water has a slight greenish-blue tint, indicating a natural reef environment. White text "Let's save turtles in our waste free future." is overlaid centrally, serving as a direct call to action. The "pela" logo is consistently displayed in the bottom right corner. The lighting is natural and clear, bringing out the textures of the turtle and coral.
0:42product overlay purchase text Two Pela phone cases, one pink and one olive green, are digitally overlaid on top of a swimming sea turtle. The turtle, viewed from above, continues to move slowly through a blue, fish-filled ocean, with its patterned shell serving as a dynamic background. The phone cases are prominently displayed in the center, angled slightly, showcasing their design and the subtle turtle engraving on each. The background ocean is filled with numerous small, dark fish swimming in various directions, adding depth and life to the scene. White text "By purchasing a TURTLE EDITION pelacase" is overlaid centrally, clearly linking the product to the cause. The "pela" logo is in the bottom right. The lighting is consistent with an underwater shot, bright and blue.
0:48product overlay donation text This scene maintains the same visual composition as the previous one: two Pela phone cases (pink and olive green) are digitally overlaid on a sea turtle swimming over a vibrant blue ocean filled with small fish. The phone cases are still central, featuring their turtle engravings and subtle textures. The background marine life continues to swim. The white overlaid text changes to "1% of the sale goes towards efforts to preserve turtle life", reinforcing the ethical aspect of the product. The "pela" logo remains in the bottom right corner. The lighting is bright and clear, enhancing the colors of the ocean and the cases.
0:50turtle swimming away slogan A green sea turtle swims gracefully away from the camera into a deep blue ocean, surrounded by a school of small, dark fish. The camera follows it from behind and slightly above, capturing its patterned shell and the rhythmic motion of its flippers. The water gradually darkens as the turtle moves into deeper parts, creating a sense of vastness. The Pela logo, a stylized leaf over text, is centrally placed in white. Below the logo, the brand slogan "Everyday products without everyday waste" is displayed in white text. The overall color palette is deep blue, green, and white. The lighting is natural underwater light, fading slightly with depth, and the camera maintains a smooth, tracking motion.
0:55logo slogan fade out The scene begins with the Pela logo, a stylized leaf over text, prominently displayed in white, with the brand slogan "Everyday products without everyday waste" directly below it, also in white. This is set against the deep blue, subtly textured background of the ocean from the previous shot, featuring a faint silhouette of the swimming turtle. Gradually, the background fades to complete black, leaving only the white logo and slogan illuminated in the center of the frame. This creates a clean, impactful brand statement as the video concludes. The camera is static.
