0:00intro standing artist The scene opens with a medium shot of a male artist, Ric Wilson, standing casually against a dark, minimalist background. Red and purple spotlights cast a dramatic glow from above and behind him, creating strong highlights on his clothing and hair, and deep shadows around him. He wears a bright orange long-sleeved shirt and light-colored shorts. His stance is relaxed, with a slight sway. The camera is positioned slightly below eye level, looking up at him, emphasizing his presence. Text overlays 'RIC WILSON' and 'ARTIST' are prominently displayed in white on the lower left of the frame. The overall color palette is dark with vibrant orange and striking red/purple accents.
A low-angle, close-up shot focuses on the lower legs and feet of the artist. He is in the process of stepping up onto a low, dark platform or stool, revealing his unique, chunky yellow-soled shoes with beige fabric uppers and white socks. The background remains dark and out of focus, with soft blue and red ambient lighting suggestive of a stage or studio environment. The concrete or wooden floor beneath him is dimly lit, highlighting the shoes. The camera observes the precise action of his step, emphasizing the footwear as a key element of his style. The color palette is dominated by the bright yellow of the shoes against darker tones.
0:02artist dancing on stage The artist is now fully visible, dancing energetically on a low, circular black stool or platform. The camera maintains a medium wide shot, capturing his full body and energetic movements. He is dressed in an orange collared shirt, light-colored shorts, and the distinctive yellow-soled boots. The background is a stark black curtain, contrasted by dramatic red and blue stage lights illuminating him from above and the sides. He is smiling and moving his arms and body expressively to the rhythm. The text overlays 'RIC WILSON' and 'ARTIST' are still present. The mood is lively and confident, showcasing his performance persona.
0:03artist face close up A close-up shot focuses on the artist's face as he looks up and to the side, smiling broadly. The dramatic red and blue stage lighting continues to play across his features, creating a high-contrast look with deep shadows and bright highlights. His braided hair is visible around his face. He appears engaged and joyful, possibly interacting with an unseen audience or simply enjoying the moment. The texture of his orange shirt is visible around his neck and shoulders. The mood is one of pure happiness and performance energy. The text overlays 'RIC WILSON' and 'ARTIST' are still visible.
0:04shoe rack display uggs The scene shifts to a full-frame shot of multiple shelves filled with shoes, creating a grid-like composition. The camera is static and at eye-level with the shelves. The shelves are made of warm-toned wood, and each compartment holds a pair of shoes. The focus is particularly on a pair of brown UGG-branded boots with thick white soles, similar in style to the artist's yellow ones, placed prominently in the middle shelf. Other shoes, including black ones with numbers like '11 44' or '10 43' written on their heels, fill the other cubbies, suggesting a bowling alley shoe rental area or a quirky retail display. The lighting is warm and even, highlighting the textures of the shoes and wood.
0:05split screen display shoes This is a dynamic split-screen composition. The primary frame features the artist's feet, clad in the beige UGG-like boots, casually dangling inside a glass display case with a bright pink base, as if they are a product on display. Surrounding this central image, multiple smaller video panels show snippets of the artist in different environments. Visible elements in the background include a neon 'SHOES' sign glowing green, brick walls, and glimpses of other shoes on shelves. The lighting varies across the panels, but generally highlights the vibrant colors of the neon and the product. The overall effect is a fast-paced, montage style showcasing the product in a retail context.
0:06split screen bar setting Another dynamic split-screen scene, this time featuring the artist sitting on stacked red cushions against a distressed brick wall with a large black chalkboard menu listing 'EVERYDAY SPECIALS' like 'CHEAP SHOT' and 'HOUSE SHOT'. The artist is smiling and looking towards the camera. He is wearing a light blue sweater, striped pants, and the unique beige/yellow shoes. In the background, neon blue and green 'SHOES' signs are visible, hinting at the establishment's theme. The lighting is warm and ambient, focusing on the artist and the quirky bar environment. The composition is playful and showcases the artist's casual style within a unique setting. Other parts of the split screen show fleeting shots of shoes and the environment.
0:07split screen hand gesture This scene is a continuation of the previous split-screen shot, featuring the artist in the bar setting. He is still sitting on the red cushions against the brick wall with the chalkboard menu, but now he performs an energetic hand gesture towards the camera. His smile remains wide and engaging. The neon 'SHOES' signs glow in the background. The lighting and color palette are consistent with the previous shot, maintaining a warm and inviting atmosphere. The action emphasizes his playful personality and confident interaction with the viewer. The split-screen elements rapidly change around the central shot, contributing to a fast-paced, dynamic feel.
0:08shoe rack display uggs return The shot returns to the wooden shoe racks, identical to the earlier scene. It's a static, eye-level view of multiple shelves filled with various shoes, with a clear focus on the brown UGG-branded boots with thick white soles. Other black bowling shoes with numbers written on their heels are also visible. The warm lighting highlights the wood and the materials of the shoes. This repetitive visual emphasizes the shoes themselves, creating a pattern interrupt from the split-screen dynamism. The organized display suggests a curated collection or a functional part of a bowling alley's shoe rental.
0:09bowling alley roll A low-angle, wide shot captures the artist in action at a retro-style bowling alley. He is seen mid-stride, having just released a bowling ball down the lane. He wears a light blue long-sleeved top, black and white striped pants, and the distinctive yellow-soled boots. The bowling alley features a light-colored wooden floor, green and cream-colored walls, and classic-style pin setting machines in the background. A large yellow 'AVONDALE' sign is visible above the lanes. The lighting is bright and even, highlighting the vibrant colors and the dynamic movement of the artist. The camera tracks his movement slightly, following the path of the ball.
0:10bowling ball rolling A close-up, low-angle shot follows a green bowling ball as it rolls swiftly down the polished wooden lane. The lane markings are clearly visible, and the perspective is from just behind the ball, looking towards the pins. The background, featuring the bowling pins and the colorful 'AVONDALE' sign, is slightly blurred, maintaining focus on the ball's movement. The lighting is bright and uniform, emphasizing the sleek surface of the lane. The sound of the ball rolling is prominent, adding to the immersive experience. The scene builds anticipation for the impact.
A medium close-up shot captures the moment the green bowling ball crashes into the white and red pins. The impact causes the pins to scatter dramatically, creating a satisfying visual of action and success. The green wall behind the pins, adorned with a gold crown emblem and numerical scoring panels, is clearly visible. The wooden lane in the foreground is bright and well-lit. The powerful sound of the pins falling is accentuated, making the scene impactful. This shot is quick and precise, focusing on the result of the bowling action.
0:12artist walks back bowling The scene returns to a wide shot of the bowling alley. The artist, wearing his light blue top and striped pants, walks back from the lane after his shot. He glances back at the pins, presumably to see the result. The 'AVONDALE' sign and the green/cream interior of the bowling alley are prominent in the background. The lighting remains bright and consistent. His posture is relaxed, reflecting either satisfaction or mild disappointment with his bowling performance. The camera remains static, capturing his full movement across the frame.
0:13street walk under tracks A dynamic medium shot follows the artist as he walks along a city sidewalk at night or dusk, passing under the imposing structure of an elevated train track. He is dressed in a bulky, light beige puffer jacket, white shorts, a multi-colored patterned bucket hat, and the distinct yellow-soled boots. The camera tracks him from the side, moving at his pace. The environment is urban, with brick buildings, streetlights casting warm glows, and the steel girders of the train track creating interesting geometric patterns and shadows above. The mood is casual and cool, showcasing his street style. The ambient light of the city adds depth and realism to the scene.
0:15low angle feet walking A very low-angle, close-up shot focuses on the artist's feet as he walks on a concrete sidewalk. The distinctive beige and yellow platform boots are the central element, with their thick, bright yellow soles emphasized against the rough pavement. The camera is positioned almost at ground level, following his feet. In the blurry background, other pedestrians and elements of the urban environment (possibly a building entrance) are visible, providing context without distracting from the footwear. The lighting is ambient city light, with some reflections on the wet-looking pavement. The focus is entirely on the movement and unique design of the shoes.
0:16artist thoughtful profile A tight close-up shot of the artist's face in profile, with a serious and contemplative expression. His face is primarily lit by a soft blue light from the front, casting some shadows that add to the pensive mood. His braided hair frames his face. The background is extremely dark and out of focus, making him the sole point of attention. He looks downwards, seemingly lost in thought. The color palette is muted, focusing on blues and dark tones, contributing to a slightly melancholic or serious atmosphere.
0:17artist with shoe to ear A medium close-up shot shows the artist holding one of the beige and yellow platform boots to the side of his head, as if using it as a phone. His expression is a mix of frustration and comical exaggeration, eyes slightly squinted, mouth slightly open. The background is dark and indistinct. The camera is static, capturing his expressive face and the unusual prop. This scene plays on humor and novelty, highlighting the unique appearance of the shoe. The lighting is still somewhat dim, with soft highlights on his face and the shoe.
0:18flash photo shoe phone A jarring cut to a brightly lit, overexposed flash photo style shot. The artist is still holding the beige and yellow platform boot to his ear, but his expression is now overtly comical and exaggeratedly distressed, eyes tightly shut. The background is a stark, almost bleached-out mix of red and blue, reminiscent of a photo booth or instant camera aesthetic. This scene uses a sudden change in visual style and lighting to create a dramatic and humorous effect, emphasizing the artist's playful interaction with the product. The intense white light washes out some colors but highlights the shoe and his expression.
0:19artist shoe on head The scene reverts to a dimly lit, medium close-up of the artist. He now balances the beige and yellow platform boot on top of his head, looking directly at the camera with a wide, cheeky smile. His expression is playful and confident, showcasing his personality. The background is dark and out of focus, ensuring the focus remains on him and the uniquely placed shoe. The lighting is soft but highlights his face and the top of the shoe. This playful interaction with the product adds to the lighthearted and engaging tone of the video.
0:20flash photo shoe on head Another rapid cut to a brightly lit, overexposed flash photo style shot. The artist is still balancing the beige and yellow platform boot on his head, but his smile is even wider and more ecstatic, his eyes sparkling. The background is once again the stark, bleached-out red and blue, consistent with the previous flash photo. This scene reinforces the playful and confident interaction with the product through a dynamic visual transition. The intense white flash enhances the bright colors of the shoe and the background, making the artist's happy expression pop.
0:21feet stepping down close up A close-up, low-angle shot similar to an earlier scene, focusing on the artist's feet as he steps down from a dark platform or stage. He is wearing the same beige and yellow platform boots with white socks and light-colored shorts. The camera is static, observing the precise action of his feet. The background is dark and out of focus, with a hint of red fabric (perhaps a curtain) and muted ambient light. The scene emphasizes the functionality and design of the footwear in a simple, direct manner, highlighting their chunky soles and ease of movement.
0:22artist quick step turn A medium shot captures the artist as he quickly steps down from a platform and immediately turns towards the camera with a swift, confident motion and a beaming smile. He is wearing the orange collared shirt, light-colored shorts, and yellow-soled boots. The background remains dark and indistinct, with soft, colored ambient lighting. His movement is fluid and energetic, demonstrating a playful and charismatic presence. The shot is quick, highlighting his agility and positive demeanor as he transitions from one action to another.
0:23artist dancing by machine A medium shot shows the artist dancing enthusiastically in a dimly lit indoor space. He is wearing the orange collared shirt, light-colored shorts, and yellow-soled boots. Behind him is a tall, dark, possibly retro vending machine or arcade game, with some illuminated details. The lighting is low-key, with some subtle colored lights (blue and red) casting atmospheric glows. His movements are free and expressive, with wide arm gestures and body swaying. The camera is static, capturing his full-body dance. The scene evokes a sense of casual fun and youthful energy in a relaxed setting.
0:24pool player setup shot An over-the-shoulder medium shot captures the artist leaning over a green felt pool table, lining up a shot. He is dressed in the orange collared shirt and light-colored shorts. His arms and the pool cue are clearly visible as he focuses intently on the white cue ball. The pool table is well-lit by overhead fluorescent lights, creating a bright green surface, while the surrounding bar environment is dimly lit, with posters or memorabilia on the dark walls in the background. The mood is one of concentration and casual leisure. The camera is static, allowing the viewer to observe the precise setup of the shot.
0:25pool cue hitting ball A close-up shot focuses directly on the cue ball and the tip of the pool cue. The camera is positioned at table level, capturing the precise moment the cue stick makes contact with the white ball. The green felt of the pool table is vibrant and in sharp focus. The background is blurred, maintaining attention on the action. This shot emphasizes the skill and precision involved in playing pool. The sound of the cue hitting the ball is clear and crisp, adding to the realism. The lighting is bright and localized to the table, making the ball and cue stand out.
0:26pool balls scattering A wide shot, slightly elevated, captures the colorful array of pool balls scattering across the green felt table after a break shot. The balls are in motion, spreading out from the initial impact point. The overhead fluorescent lights are prominently visible, reflecting off the shiny balls and the table surface. The darker, detailed background of the bar, with posters and wooden structures, provides context. This dynamic shot captures the immediate aftermath of a successful pool break, filled with movement and vibrant colors. The camera remains static, allowing the viewer to take in the full spread of the balls.
0:27artist pose with logo The artist is seen from the waist up, smiling broadly and looking directly at the camera. He is standing under the elevated train tracks on a city street, wearing the light beige puffer jacket, white shorts, and the patterned bucket hat. The `UGG` logo appears prominently as a white overlay in the center of the screen, indicating a brand promotion. The environment includes the sturdy metal structure of the elevated tracks, brick buildings, and streetlights in the background. The lighting is a mix of natural evening light and artificial streetlights, creating a warm, urban glow. His pose is confident and inviting, a clear brand endorsement moment.
0:28artist hand gesture hypebeast The scene is a medium close-up of the artist, still under the elevated train tracks, maintaining his cheerful smile while making a dynamic hand gesture towards the camera. He is wearing the light beige puffer jacket and patterned bucket hat. The 'HYPEBEAST' logo is now overlaid in white text, further cementing the fashion and cultural context. The urban background with the train tracks and city lights is visible but slightly blurred. The lighting is consistent with the previous shot, offering a vibrant evening street ambiance. His energetic gesture and smile reinforce a lively and fashionable persona, aligning with the 'Hypebeast' branding.
0:29artist playful collapse The final scene features a medium close-up of the artist playfully falling or collapsing towards the camera, hands covering part of his face in a gesture of joy or playful exhaustion. He is still wearing the light beige puffer jacket and patterned bucket hat, with his hair visible. The 'HYPEBEAST' logo remains overlaid in white. The background is a blurry urban setting under the elevated train tracks, maintaining the energetic and fashionable street vibe. The lighting is warm and ambient. His expression, though partially obscured, conveys extreme happiness and a carefree attitude, ending the video on a high, playful note. The camera slightly pans down to follow his movement.
