0:00split screen welding boot This scene employs a split-screen format. The upper half features a medium shot of a man speaking directly to the camera, positioned centrally against a softly blurred background of retail shelving filled with work boots. He is wearing a black t-shirt with a 'BRUNT' logo and a grey baseball cap. The lighting is bright and even, highlighting his face. The lower half of the screen shows a close-up, low-angle shot of a pair of tan work boots with yellow laces, standing on a dark metal grate. Bright sparks from what appears to be a welding process are flying around the boots, creating a dynamic visual against a dark, industrial background. The overall color palette is earthy browns and greys, contrasted by the bright orange and yellow of the welding sparks and boot accents. White text overlays, 'Girouard,' and 'of BRUNT' appear sequentially on the bottom half of the screen.
0:01split screen reflection boot This scene continues the split-screen format. The upper half maintains the medium shot of the man, speaking to the camera against a retail background, consistent with the previous scene. His expression remains engaged and conversational. The lower half transitions to a dynamic shot of a single brown work boot, standing prominently on a reflective surface that mimics water, with distant, blurred mountains and a sky visible in the reflection. The boot has a thick white sole, purple accents, and is brown with black laces. The lighting in the lower half is dramatic, creating strong contrasts and highlights on the boot. White text 'Workwear.' appears on the bottom half. The overall mood is one of rugged elegance.
0:02split screen boot on wood The split-screen composition persists. The upper section features the male founder in a medium shot, continuing to address the viewer, with the work boot display shelves in the background. His facial expression is serious and direct. The lower section presents an extreme close-up of a person's foot in a well-worn, brown work boot, stepping onto a raw wooden plank. The boot is caked with mud and dirt, emphasizing its use in demanding conditions. The wood appears natural and textured. Lighting is bright, accentuating the details of the boot and wood. White text 'people' appears on the lower half of the screen. The overall color palette leans into earthy tones of brown, beige, and natural wood, conveying authenticity and durability.
0:03split screen boot in smoke Maintaining the split-screen layout, the upper portion shows the founder from the chest up, talking to the camera, with the boot display in the background. His demeanor is earnest. The lower portion features a striking close-up of a single light-brown work boot, standing alone on a dark, flat surface. Thick, white smoke billows dramatically around the boot, partially obscuring and revealing its contours, creating a mysterious and intense atmosphere. The boot has a classic moc-toe design with light-colored laces and a white sole. The lighting uses strong backlighting to emphasize the smoke and the boot's silhouette. White text 'the country' is overlaid on the smoke. The color palette is dominated by the light brown of the boot, the white of the smoke and sole, and deep blacks of the background.
0:04split screen boots stairs In this split-screen scene, the top half shows the founder in a medium shot, speaking with an inviting gaze against the backdrop of work boot shelves. The bottom half features a low-angle medium shot focusing on a person's legs, clad in brown work pants and brown work boots, as they ascend a set of unfinished wooden stairs. The boots are visibly dusty, indicating an active work environment like a construction site. The camera follows their movement, emphasizing the function and durability of the footwear. The lighting is natural and bright, highlighting the wood grain and boot texture. White text 'asking us' is overlaid. The dominant colors are natural wood tones and various shades of brown for the clothing and boots, creating a rugged, utilitarian aesthetic.
0:05split screen boots stairs 2 This split-screen shot continues with the founder speaking in the upper frame, his expression consistent, framed by the retail boot display. The lower frame shows a closer perspective of a person's legs and feet, dressed in brown work pants and brown work boots, moving upwards on wooden stairs. The boots are noticeably scuffed and dusty, with visible red eyelets for the laces. The camera maintains a low-angle tracking shot, emphasizing the boots' practical application. The lighting is bright and even, revealing the textures of the wood and the worn boots. White text 'try on' is displayed. The color palette remains grounded in earthy browns and the natural tones of wood, reinforcing the theme of hard work and utility.
0:06split screen boots walking The split-screen composition continues. The upper frame captures the founder in a medium shot, speaking directly to the camera with a consistent and engaging expression, against the backdrop of the boot display. The lower frame shows a low-angle, eye-level shot of a person's feet in brown work boots, walking slowly across a dusty concrete floor towards the camera. The boots are well-worn and covered in fine wood dust or sawdust, indicating a construction or workshop environment. The background is dimly lit and blurred, suggesting an unfinished interior with wooden beams. The camera tracks slightly forward with the person. White text 'apparel' and 'person.' appear sequentially on the bottom half. The dominant colors are shades of brown and grey, evoking a practical and hardworking atmosphere.
0:08split screen talking head emphasis This split-screen segment features the male founder prominently in both the upper and lower frames. In the upper frame, he is in a medium shot, speaking directly to the camera with an animated expression, gesturing slightly with his hands. The background is the familiar blurred retail display of work boots. In the lower frame, a slightly tighter medium shot of the same man shows him emphasizing a point with his hands clasped, indicating a confident and direct message. The lighting is bright and even, focusing on his face and gestures. Orange-red text 'BRUNT is' and 'at a' appears on the lower screen, highlighting the brand. The color palette is consistent with the indoor retail setting, featuring browns, greys, and the orange of the logo.
0:11split screen retailer announcement The split-screen continues with the founder in the upper frame, delivering his message with an expressive and slightly surprised look, gesturing with his hands. The background remains the work boot display. The lower frame presents a clean, white graphic with the red 'BRUNT' logo at the top. Below it, bold red text announces 'NOW AVAILABLE AT' followed by 'EST'D 1960 x' and the prominent red logo for 'RURAL KING'. The overall design is stark and promotional. White text 'near you.', 'If you want', and 'our products' appears sequentially on the lower half. The color palette emphasizes the brand's red and orange against a clean white background, signaling an important announcement. This scene clearly serves as a solution reveal.
0:14split screen pointing at boots The split-screen format continues. The upper frame shows the founder talking with a friendly, inviting expression, gesturing with open hands, against the familiar boot display. The lower frame features a different male, seen from behind, pointing towards a shelf filled with various brown work boots. The shelving is rustic wood, and the boots are neatly arranged. The man is wearing a grey t-shirt and dark pants. The lighting is warm and clear, highlighting the textures of the boots and wood. White text 'you can' is overlaid. The color scheme is dominated by browns, greys, and natural wood, creating an authentic and accessible retail experience.
0:15split screen holding boot This split-screen segment maintains the founder in the upper frame, speaking directly with an open, encouraging expression, with the boot display visible behind him. The lower frame shows a medium close-up of a person, likely the same male from the previous scene, holding a dark grey work boot in their hands. They are inspecting the boot carefully, turning it to examine its features. The background is a blurred retail shelf with clothing hanging. The lighting is even and bright, allowing for clear visibility of the boot's details. White text 'and' is overlaid on the lower screen. The color palette focuses on dark greys of the boot, browns of the shelf, and the natural skin tones, emphasizing product interaction.
0:16split screen man trying boot The split-screen continues with the founder in the upper frame, speaking directly with an inviting expression, gesturing with his hands, against the work boot display. The lower frame shows a medium shot of a young man, possibly in his 20s, with short brown hair, sitting on a bench inside what appears to be a fitting room or a designated boot trying area. He is wearing a bright yellow t-shirt and brown pants, and is focused on putting on a pair of dark work boots. The background includes a dark-paneled wall and a door. The lighting is soft and warm, creating a comfortable ambiance. White text 'the comfort.' is overlaid. The color palette combines the bright yellow of his shirt with the dark browns of the boots and paneling, suggesting a personalized and comfortable experience.
0:17split screen boot sole The split-screen remains. The upper frame shows the founder, speaking directly to the camera with a confident and engaging expression, making a gesture with his hand, against the background of the boot display. The lower frame provides an extreme close-up of the sole of a tan work boot. The sole features a complex, non-slip tread pattern with a raised 'BRUNT' logo and an orange accent on the heel. The material appears durable and rugged. The lighting is even and bright, highlighting the intricate details of the sole's design. White text 'head over' is overlaid. The color palette is dominated by the light tan of the sole, with orange and dark grey accents, emphasizing the engineering and safety features of the product.
0:18split screen boot lace This split-screen scene continues with the founder in the upper frame, speaking directly to the camera with a confident smile, gesturing with his fingers, against the boot display. The lower frame shows an extreme close-up of a brown work boot's lacing system. A braided brown and orange lace passes through a black plastic D-ring or speed hook, which also has a small 'BRUNT' logo embossed on it. The surrounding leather is a rich brown with visible, contrasting stitching. The lighting is soft but detailed, highlighting the quality of the materials and craftsmanship. White text 'BRUNTWORKWEAR.COM' is overlaid on the lower screen. The color palette focuses on the deep browns of the leather, the orange and brown of the lace, and the black of the hardware, emphasizing product details.
0:19split screen boot stitching This split-screen segment continues with the founder in the upper frame, speaking directly to the camera with a confident, gesturing hand, against the boot display. The lower frame shows an extreme close-up of the robust stitching on the brown leather of a work boot. A row of thick, light-colored thread forms a strong seam on the boot's upper, showcasing craftsmanship and durability. The leather has a subtle texture, and the background is a dark, blurred area. The lighting is focused and warm, drawing attention to the fine details of the boot's construction. White text 'Click on' and 'locator' appear sequentially on the lower half. The color palette is dominated by the rich brown of the leather and the contrasting light stitching, highlighting the quality and attention to detail.
0:21website locator map This scene is a full-screen shot of a clean, white website interface titled 'BRUNT FIND RETAILERS NEAR YOU.' At the top, the orange 'BRUNT' logo is visible. Below the title, there's a text input field labeled 'Type a City or State' and an orange search icon (magnifying glass). The main content area features an animated map of North America, rendered in realistic satellite imagery with visible geographical features like mountains and forests. The map slowly zooms out, revealing a broader view. White text 'location' and 'to you.' appears sequentially. The overall aesthetic is clean, functional, and digital, guiding the user to find a retail location. The color palette is white, grey, and the natural colors of the map, with accents of Brunt's orange.
