0:00intro narrator drinking The scene opens with a medium close-up shot of a male narrator, positioned centrally in the frame, sitting at a dimly lit bar. He has a beard and glasses, and is wearing a light-colored button-down shirt. Initially, he squints with a slightly disgruntled expression, then takes a sip from a glass. The background is blurred, showing shelves lined with bottles and glasses typical of a bar. The lighting is warm and somewhat low-key. Overlays at the top of the screen display 'A PERFECT EXPLANATION' in large white text on a purple and blue gradient bar, with 'attn:' on the left and 'amazon' logo on the right. At the bottom, another purple and blue gradient bar contains white text that reads 'of why raising the minimum wage is good for everyone.'
0:05narrator explaining minimum wage The male narrator is now shown in a medium shot, sitting at the bar and speaking directly to the camera. His expression is confident and engaging, and he uses hand gestures to emphasize his points. The background remains the same blurred bar interior with warm, low lighting. White text overlays appear synchronized with his speech, starting with 'Raising the minimum wage is a very divisive subject.' and then 'People say things like, 'Well I'm a paramedic and I make $16 an hour.''. The 'attn:' and 'amazon' logos persist in the top corners.
0:10b roll flipping burgers A close-up shot captures hands, wearing white plastic gloves, busily flipping numerous raw burger patties on a large, metallic flat-top griddle. The patties are pink and red, indicating they are uncooked or just beginning to cook, with visible grease sizzling on the hot surface. The background is out of focus, suggesting a bustling kitchen environment. The overall color palette is dominated by the reds of the meat, the metallic tones of the griddle, and the yellowish sheen of the grease. A white text overlay at the bottom reads 'You mean to tell me some teenager flipping burgers'.
0:14b roll paramedics This outdoor scene shows three individuals engaged in what appears to be a rescue or medical assistance operation. Two of the individuals are wearing professional uniforms; one in a bright blue jacket with dark elements, and another in a dark blue or black uniform with 'CPR' or similar text visible on the back. They are actively assisting a third person, dressed in grey clothing, who is being moved on a stretcher or board. The setting is outdoors on an overcast day, with blurred trees and neutral-toned background elements, suggesting a somewhat somber or serious atmosphere. The lighting is soft and diffused. White text at the bottom reads 'should make almost as much as I do for saving lives?'.
0:17narrator addressing objection The male narrator from earlier returns to a medium shot at the bar, directly addressing the camera. He speaks with an emphatic and slightly exasperated tone, using hand gestures to convey his message. The familiar blurred bar background with warm lighting is visible. Text overlays accompany his speech, first saying 'No, I don't mean to tell you that.' followed by 'I like cheeseburgers and not dying.' and then 'Y'all are both cool with me. You are worth more too.'. The overall mood is one of firm but good-humored rebuttal. The 'attn:' and 'amazon' logos are present in the top corners.
0:24b roll cutting pie A close-up shot focuses on a person's hands, which are holding a knife and carefully cutting a large, round pie into slices. The pie has a golden-brown, flaky crust, and its filling is not clearly visible. Next to the pie, a vibrant red plate sits on a dark surface, indicating a dining setting. The background is dark and out of focus, drawing attention solely to the action of cutting the pie. The lighting is somewhat dim, highlighting the pie and hands. A white text overlay at the bottom reads 'It's not about giving somebody else a bigger piece of the pie than you get.'.
0:27narrator explaining bigger pie The male narrator is again seen in a medium close-up shot at the bar, speaking directly to the camera. He appears earnest and engaged, slightly leaning forward and using moderate hand gestures. The background shows the blurred bar interior with its typical warm, ambient lighting. A white text overlay at the bottom of the screen states 'It's about baking a bigger pie.' The 'attn:' and 'amazon' logos are visible at the top.
0:30b roll cherry pie An extreme close-up shot showcases a beautifully baked cherry pie, filling the entire frame. The pie features a golden-brown lattice crust, allowing the vibrant red, glossy cherry filling to peek through. The details of the crust, including its slight caramelization, are sharp and appetizing. The background is a simple, dark blur, ensuring the focus remains entirely on the pie. The lighting is soft and even, enhancing the rich colors and textures of the dessert.
0:32b roll protest sign A medium shot captures a white protest sign held by an unseen person (only arms visible) against a backdrop of blurred outdoor greenery and a bright sky. The sign prominently displays 'FIGHT FOR $15' in bold, black capital letters, emphasizing the call for a $15 minimum wage. The lighting is bright and natural, indicating an outdoor daytime setting. A white text overlay at the bottom of the screen states 'You know if we raised the federal minimum wage'. The 'attn:' and 'amazon' logos are in the top corners.
0:35narrator explaining higher wages The male narrator is back in a medium close-up at the bar, speaking directly to the camera with a serious and informative expression. He uses a slight head nod to punctuate his words. The background continues to be the familiar blurred bar setting with warm, indirect lighting. White text overlays appear, reading 'to $15 dollars an hour, that would result in higher wages for over'. The 'attn:' and 'amazon' logos are visible at the top of the frame.
0:37b roll restaurant worker food A medium shot captures a female restaurant worker carrying two plates of food through what appears to be a commercial kitchen or service area. She is wearing a black shirt and a white apron, with her hair pulled back. The food on the plates appears to be fish and other dishes, ready for serving. The background is a mix of kitchen surfaces and possibly other staff, though it's slightly blurred. The lighting is practical and bright, typical of a professional kitchen. A prominent pink text overlay '30 MILLION PEOPLE' fills the lower half of the screen, highlighting a statistic.
0:39narrator addressing big business The male narrator is presented in a medium shot at the bar, speaking directly to the camera with a tone of mock indignation. He uses expressive hand gestures, emphasizing his words. The background shows the blurred bar interior with its characteristic warm, ambient lighting. A white text overlay at the bottom of the screen reads 'Big business says, 'That's untenable.''. The 'attn:' and 'amazon' logos remain visible in the top corners.
0:41b roll office meeting This scene features the silhouettes of two individuals seated at a modern conference table, seen from a slightly elevated angle. A laptop or tablet is visible on the polished surface of the table. Behind them, a large window reveals a majestic view of mountains or a cityscape under an overcast sky, suggesting a high-rise office setting. The lighting creates a dramatic contrast, with the interior figures in dark silhouette against the brighter, muted tones of the exterior. A white text overlay at the bottom states 'They say, 'You make us pay people that much''.
0:43b roll city skyline An upward-looking wide shot captures the imposing architecture of tall city skyscrapers against a bright, clear sky. The buildings are modern, with numerous windows reflecting the light, creating a sense of scale and urban density. The camera slowly pans downwards, revealing more of the intricate details of the buildings. The color palette is dominated by the grey and blue tones of the steel and glass structures, contrasting with the pale blue of the sky. A white text overlay at the bottom of the screen reads 'we're not going to be able to pay anybody, anything.'.
0:45narrator accusing lying The male narrator is once again in a medium close-up at the bar, speaking emphatically to the camera. His expression is serious and direct, with a hint of conviction, as he uses hand gestures to drive his point home. The background is the familiar blurred bar with warm lighting. White text overlays appear, reading 'So y'all are never going to believe this, but those profit-driven corporate overlords are'. The 'attn:' and 'amazon' logos are in the top corners.
0:50text overlay lying A full-screen, vibrant pink background features the word 'LYING' in large, bold white capital letters, prominently displayed in the center. The contrast between the bright pink and white text is stark, designed to create a strong visual impact and emphasize the word. There are no other visual elements or characters in this scene.
0:51narrator economic benefit The male narrator is shown in a medium close-up at the bar, continuing to speak directly to the camera. His expression is now firm and declarative, emphasizing the positive aspect of his argument. The blurred bar background with its warm lighting is consistent. A white text overlay at the bottom of the screen reads 'Raising the minimum wage is good for the economy.'. The 'attn:' and 'amazon' logos are still present at the top.
0:54narrator explaining flow of money The male narrator is in a medium shot at the bar, speaking to the camera with an engaging and explanatory demeanor. He uses his hands to illustrate the flow of money. The background remains the blurred bar interior with warm, inviting lighting. A white text overlay at the bottom of the screen reads 'Because when you put more money in poor people's pockets,'. The 'attn:' and 'amazon' logos are visible at the top.
0:57b roll stock ticker An extreme close-up shot of a digital stock ticker display. The screen is dark with glowing blue numbers and symbols, which are constantly scrolling and changing, reflecting real-time stock market data. The numbers, though rapidly changing, are clearly legible, displaying values like '46.32', '88.00', '43.45', etc. The lighting is emitted from the screen itself, casting a cool blue glow. A white text overlay appears at the bottom, stating 'it doesn't go to stock options,'.
0:58b roll oil pump jack A medium shot captures the silhouette of a traditional oil pump jack, dynamically moving up and down against a dramatic backdrop of an orange and yellow sunset or sunrise sky. The sky is vivid with warm hues, creating a strong contrast with the dark, mechanical silhouette of the pump. The landscape below the horizon is indistinct. The overall mood is industrial yet artistic due to the striking color palette. A white text overlay at the bottom of the screen reads 'or oil futures,'.
0:59b roll harry potter An extreme close-up shot features a young Harry Potter (portrayed by Daniel Radcliffe), looking intently and with a worried expression, framed from the chest up. He wears his iconic round glasses. The background is a dark, magical environment filled with shimmering lights and abstract, glowing elements, suggesting a scene from a fantasy movie. The lighting is dramatic, with highlights catching his face and glasses. A white text overlay at the bottom of the screen reads 'or any of that Harry Potter Wall Street b******t.'
1:01narrator goes to goods services The male narrator is once again in a medium shot at the bar, speaking directly to the camera. He appears energetic and confident, using expansive hand gestures to reinforce his message. The blurred bar background with its warm, inviting lighting remains constant. A white text overlay at the bottom of the screen reads 'It goes to goods and services.'. The 'attn:' and 'amazon' logos are visible at the top.
1:04b roll filling gas A close-up shot focuses on a person's hands holding a black gas pump nozzle, actively fueling a car. The background features a blurred, warm orange sunset, casting a golden glow over the scene and creating a strong silhouette effect on the pump and hand. The setting is clearly an outdoor gas station during golden hour. A white text overlay at the bottom of the screen simply states 'Gas.'.
1:05b roll shopping groceries A medium shot, taken from behind, shows an adult male in a striped blue and white shirt and dark pants, actively selecting produce in a brightly lit supermarket aisle. The produce section is vibrant with various fresh vegetables and fruits, arranged neatly under bright overhead lighting. The man is focused on his task, reaching into a display. The background is a blur of other supermarket elements. A white text overlay at the bottom of the screen states 'Groceries.'.
1:06narrator more pie The male narrator is in a medium shot at the bar, speaking directly to the camera with enthusiasm and a broad smile. He gestures widely with both hands, conveying excitement. The blurred bar background with warm lighting is visible. White text overlays appear, reading 'Things that actually stimulate the economy.' and then 'More pie for everybody!'. The 'attn:' and 'amazon' logos are in the top corners.
1:10call to action split screen This scene employs a split-screen format. The left side is a solid, vibrant blue color, serving as a clean graphic element. The right side is a blurred version of the male narrator from previous scenes, creating a subtle visual connection to the speaker while maintaining focus on the text. Large white text overlays dominate the right side, reading 'SHARE THIS VIDEO if you believe in a $15/hr minimum wage.' with 'SOURCES Getty' in smaller text below. The 'attn:' and 'amazon' logos are positioned in the top corners. The overall aesthetic is clean and direct, designed for a call to action.
1:13end card amazon message The scene is a full-screen black background with prominent white text. The first line of text reads 'We've seen the benefits of a $15/hr starting wage since 2018.'. Below this, a second line offers more information: 'Learn more about our position at AboutAmazon.com/15'. Finally, at the bottom, 'SPONSORED BY amazon' is displayed, clearly indicating the corporate sponsor. The font is clean and sans-serif. The overall presentation is direct and informative, serving as a concluding statement and brand attribution.
