0:00city street walk
A medium shot captures the backs of people walking on a sunny city sidewalk, seen from a low angle following their movement. In the foreground, a man in a pink floral short-sleeve shirt, red shorts, and a blue baseball cap holds the hand of a small girl. The girl, wearing a bright pink t-shirt and light blue denim shorts, carries a rainbow unicorn backpack. They walk away from the camera. Other pedestrians are visible further down the sidewalk. The street is lined with multi-story brown brick buildings, green trees, and standard city street signs. The bright sunlight casts soft shadows, creating a clear and vibrant atmosphere. A pink and white text overlay reads: "Make gift-giving personal with Build-A-Bear."
0:01father daughter cuddling bear
A medium close-up shot of a father and his young daughter seated on a dark grey, plush armchair. The father, a light-skinned man, wears a pink floral shirt and large rose gold aviator sunglasses, smiling warmly as he looks towards the daughter. The daughter, a young girl with dark hair, wears a pink t-shirt and light blue denim shorts. She is nestled into her father's lap, affectionately hugging a light blue stuffed animal adorned with a rainbow-colored scarf. The lighting is soft and warm, coming from the front, creating gentle highlights on their faces. The background is slightly out of focus, showing a glimpse of a modern home interior. A pink and white text overlay reads: "Make gift-giving personal with Build-A-Bear."
0:03stuffed animals on floor reindeer
A medium shot focuses on three plush stuffed animals sitting upright on a light grey carpet. From left to right, there's a classic brown teddy bear with a colorful 'Happy Birthday' patch on its left foot. Next to it is a brown reindeer plush with prominent antlers, wearing a festive green and red patterned jumpsuit. Behind them, partially obscured, is a brown monkey plush wearing a white baseball jersey with 'Rangers' written in blue and red across the chest. The background shows a light-colored wall and hints of a storage unit. The lighting is bright and even, indicating a well-lit indoor space. A black text overlay reads: "My son was taking on the role of becoming a big brother,"
0:06woman shopping online
A medium shot, taken from behind and slightly to the right, features a young woman with long blonde hair tied up, seated at a modern desk. Her right hand is actively using a computer mouse, while her left hand rests near the keyboard. She is focused on a large desktop monitor displaying the Build-A-Bear website, which showcases various stuffed animal options like bears, axolotls, and reindeer for sale. The office environment is contemporary, with bright overhead fluorescent lighting reflecting slightly on the screen. The background includes a grey wall adorned with framed photographs and a black office chair. A black text overlay reads: "and we knew we wanted to do something special for him."
0:08stuffed animals on floor monkey
A medium close-up shot of two stuffed animals sitting on a light grey carpet. On the left is a brown reindeer plush with antlers, wearing a green and red festive jumpsuit. To its right, a brown monkey plush is visible, dressed in a white baseball jersey with 'Rangers' printed on it. The camera slowly pans to the left, revealing more of the reindeer. The background is a soft, light-colored wall, creating a clean indoor setting. The lighting is bright and even. A black text overlay reads: "I immediately hopped on to BuildABear.com and started personalizing a bear that he would be able to open"
0:12child with stuffed animals
A medium shot shows a young boy, approximately 2-4 years old, sitting cross-legged on a light grey carpet. He is wearing a black t-shirt and grey shorts, and is playfully engaging with a brown monkey stuffed animal, which is dressed in a white baseball jersey. To his right, an adult woman with blonde hair, wearing a white t-shirt, sits observing him. Other stuffed animals, including a brown teddy bear and a reindeer, are also present on the carpet. The background features white window blinds and a light-colored storage unit, suggesting a child's bedroom or play area. The lighting is soft and natural. A black text overlay reads: "while we were away at the hospital."
0:14talking head explaining
A medium close-up shot features a young Black woman with long, lustrous dark wavy hair, parted on the side. She has a warm, inviting smile and natural makeup, including subtle eyeliner and a nude lip. She is wearing a black long-sleeved top and a delicate gold necklace with a 'P' initial pendant. She speaks directly to the camera, gesturing expressively with her hands, particularly emphasizing points with her fingers. Her facial expressions convey enthusiasm and sincerity. The background is a dark, uniform grey, possibly a textured wall or draped fabric, creating a focused and intimate setting. The lighting is soft and frontal, illuminating her face evenly. A black text overlay reads: "because you get to pick out everything from the clothes to the beating heart, to the you get to put the voice in there."
0:20online birth certificate creation
An overhead shot shows a person's hands actively typing on the silver keyboard of a laptop. The laptop screen is dominated by a 'BIRTH CERTIFICATE' pop-up window from the Build-A-Bear website. The pop-up displays an illustration of a brown longhorn stuffed animal and various input fields: 'Your Furry Friend's Name', 'Month', 'Day', and 'Year'. The user's left hand, wearing a silver wedding band on the ring finger, rests on the keyboard, while the right hand types out 'Larry' into the name field. Later, the right hand clicks on a dropdown menu for 'Month' and selects 'August'. The surrounding environment suggests an indoor setting with natural light coming from a window, creating soft shadows. A black text overlay reads: "you have an endless amount of options, name your creation with its own birth certificate. So it's really official."
0:26child hugging stuffed animals
A medium shot captures a young boy, approximately 2-4 years old, sitting on a light grey carpet, with his arms wrapped tightly around two stuffed animals. To his left, he hugs a classic brown teddy bear. To his right, he embraces a brown monkey stuffed animal, dressed in a white baseball jersey. The boy is wearing a black t-shirt and grey shorts, looking down at the animals with a tender, happy expression, indicating deep affection. In the foreground, a blue baseball cap rests on the carpet. The background is a soft, light-colored wall with faint hints of toy storage. The lighting is even and gentle, suggesting a comfortable indoor environment. A black text overlay reads: "It made my momma heart feel so much better knowing he had a little piece of us at home while we were away."
0:30build a bear logo outro
The final scene is a static graphic featuring the Build-A-Bear logo against a clean white background. The logo is a circular blue emblem containing a friendly yellow bear head with blue outlines and paws, surrounded by the text 'BUILD-A-BEAR' and 'EST. 1997'. Below the logo, in bold blue sans-serif font, the tagline 'the stuff you love.' is displayed, with a small red heart at the end. At the very bottom, in smaller blue text, instructions read: 'CLICK THE LINK TO SHOP AT BUILDABEAR.COM'. The overall color palette is bright blue, yellow, red, and white, conveying a playful and friendly brand image. The lighting is uniform, as expected for a graphic display.
