0:00ingredients overview An overhead, slightly high-angle shot captures an array of fresh ingredients laid out on a speckled brown kitchen countertop. In the foreground, five small yellow potatoes are grouped, with a head of bright green broccoli to their left. Behind them are several stalks of vibrant green onions, a vacuum-sealed package of dark red meat, a small white container labeled 'Brooke Farms. Sour Cream', and a clear bag of what appears to be spices or grains. A pair of hands briefly enters the top left of the frame, holding up a white instructional card, partially obscuring it. The lighting is bright and even, highlighting the fresh textures of the food. A black text overlay at the top reads 'POV: Your mom(61) started using Blue Apron's Meal Kits in 2026'. The camera is static, focusing on the spread of ingredients.
An overhead, slightly high-angle shot shows bright green broccoli florets cooking in a black non-stick frying pan on a stovetop. A human hand, with dark blue nail polish and a ring on the left ring finger, carefully pours a dark reddish-brown sauce from a small red and white foil packet onto the broccoli in the pan. The pan is sitting on a gas burner grate, but no flames are visible. The background is a blurred kitchen counter. Text overlays are visible, with 'She stopped wasting hours grocery shopping' and 'Fresh, pre-portioned ingredients sent to the door' appearing sequentially. The dominant colors are green, black, and the warm tones of the counter. The lighting is bright and uniform. The camera remains static.
0:02preparing potatoes This overhead, slightly high-angle shot focuses on a dull silver metal saucepan filled with cubed yellow potatoes. A human hand, adorned with a ring on the left ring finger and dark blue nail polish, pours a stream of white liquid (likely cream or milk) from a small white plastic container directly onto the potatoes. The saucepan sits on a stovetop with a blurred kitchen background. Additional text overlays appear: 'Easy-to-follow recipes for every meal'. The scene maintains bright, clean lighting, emphasizing the freshness of the ingredients. The camera is static, capturing the detailed action of ingredient preparation.
An overhead, slightly high-angle shot captures a piece of raw red meat, likely a steak, sizzling in a black non-stick frying pan on a gas stovetop. A human hand, adorned with a ring and dark blue nail polish, uses black metal tongs to manipulate the meat, perhaps turning it over. Small spatters of oil or juice are visible around the meat in the pan, indicating active cooking. The background is a blurred kitchen setting. More text overlays appear, including 'No subscription needed so we order whenever you want'. The lighting is bright and focused on the cooking action, with steam subtly rising from the pan. The camera remains static.
This overhead, static shot presents two perfectly plated meals on pristine white, round dinner plates. The plates are arranged slightly offset on a speckled brown kitchen countertop. Each plate features a generous serving of yellowish mashed potatoes, a portion of vibrant green broccoli florets, and several slices of perfectly cooked, dark brown steak. The entire dish is garnished with chopped green onions, adding a fresh contrast. The lighting is bright and appealing, making the food look appetizing. More text overlays appear, including '50% off first 3 orders + $0 delivery fees' and 'You wish she switched to Blue Apron sooner'. The camera remains completely static, offering a clear and attractive view of the final culinary creation.
0:08blue apron end card A static, minimalist end card featuring a solid light blue background. The 'Blue Apron' logo is positioned in the upper left corner, rendered in a dark blue, sans-serif font. Below the logo, centered on the screen, is the main offer text 'Enjoy 50% off your first three orders*' in a larger, elegant blue script font. Directly underneath this, in a smaller, clear sans-serif font, is a call to action: 'USE CODE: DINNER50'. At the very bottom of the screen, in tiny print, a disclaimer reads '*See terms at https://blog.blueapron.com/promo-1'. The color palette is consistent with the Blue Apron brand, primarily light and dark blues with white text. The lighting is even and flat, typical of a graphic overlay. The camera is static, focusing entirely on the graphical information.
