0:00Animated person falling down stairs
The scene features a stylized, light-hearted animation of a person cartoonishly falling down a flight of light grey stairs against a pale beige background. The person, depicted in light blue loungewear with white shoes, is mid-tumble, arms and legs flailing, with small reddish-brown debris specks indicating impact. The camera is positioned at a medium, slightly elevated angle, capturing the full figure of the person and the entire set of stairs. The dominant color palette includes pale beige, light grey for the stairs, light blue for clothing, white for shoes, and a reddish accent for the falling debris and the "MATTRESSFIRM" logo on the left. Bright, even lighting illuminates the scene, creating no harsh shadows. In the upper right corner, a subtly animated light greenish-blue shape suggests abstract softness. Overlaid text in a dark purplish-blue reads "If you wake up feeling like you fell down a flight of stairs..." with "flight of stairs..." fading in.
0:03Animated sleep expert introduces concept
This scene presents an animated female "Sleep Expert" character standing centrally against a soft lavender-blue background. The camera is at a medium-shot distance, framing her from mid-thigh up. Her arms are crossed, conveying a professional and knowledgeable demeanor. The lighting is soft and even, highlighting the character without creating strong shadows, giving the scene a clean, inviting atmosphere. The dominant colors are the lavender-blue background, the dark blue of her turtleneck, beige of her pants, red of her glasses and lanyard, and a touch of white and silver from her ID badge. The "MATTRESSFIRM" logo remains a prominent red vertical stripe on the far left. Overlaid text in a dark purplish-blue reads "See our Sleep Experts® to find a more supportive mattress." The text animates in, fading from light grey to dark purple-blue.
0:06Sleep expert and Purple mattress
The scene expands on the previous one, maintaining the animated "Sleep Expert" character on the left against the soft lavender-blue background, framed from mid-thigh up. To her right, a modern Purple mattress is introduced, shown resting on a black metal bed frame with a light wooden headboard and a minimalist circular wall-mounted lamp. The mattress, predominantly purple with a grey top layer, is slightly articulated, suggesting adjustable comfort. The framing encompasses both the character and the bed, creating a balanced composition. Soft, even lighting continues to define the scene, emphasizing the product. The color palette includes the lavender-blue background, the dark blue and beige of the expert's attire, the striking purple and grey of the mattress, the black of the bed frame, and the light natural wood of the headboard. The "MATTRESSFIRM" logo is still on the left. Overlaid text in dark purplish-blue appears: "Like Purple®—which has a GelFlex Grid® that cradles & supports your body."
0:10Purple mattress with discount information
This scene focuses solely on the Purple mattress and its adjustable bed frame, previously seen with the Sleep Expert. The animated character has disappeared, leaving the bed centered against the soft lavender-blue background. The camera maintains a medium shot, showcasing the full length of the bed and its headboard setup. The mattress, predominantly purple with a grey top, retains its slightly articulated shape, with the word "purple" visible in white text on its side. The light wooden headboard and the wall-mounted spherical lamp remain as background elements. The lighting is bright and even, highlighting the product. The dominant colors are the lavender-blue background, the purple and grey of the mattress, the black of the bed frame, and the light wood of the headboard. The "MATTRESSFIRM" logo is still a red vertical stripe on the far left. Overlaid text in a dark purplish-blue now reads: "Save $300 on Restore™ Cool Touch mattresses." followed by "purple" in a lighter, faded purple font below.
0:12Overhead shot of sleeping person and dog
The final scene transitions to an overhead, top-down view of an animated person and a dog peacefully sleeping in a bed, set against a pale beige background. The bed, covered with a white sheet featuring light blue vertical stripes, has a soft teal green duvet pulled up, covering the person and the dog. A fluffy white pillow is under the person's head, and another lighter blue pillow is partially visible. The person is lying on their back, one arm gently draped over a small, reddish-brown dog nestled beside them under the covers. The camera is static, providing a full view of the bed and its occupants, emphasizing comfort and tranquility. The color palette is calming, dominated by pale beige, white, light blue, teal green, and the reddish-brown of the dog. The "MATTRESSFIRM" logo remains on the left red stripe. Overlaid text reads "MATTRESSFIRM®" in red, followed by "We make sleep easy™" in dark purplish-blue.
