0:00intro product presentation
The scene features a young adult woman standing indoors, framed from the chest up against a brightly lit, neutral background consisting of a white barn-style door on the left and a light-colored wall. A dark television screen is partially visible in the background on the right. The woman is holding two different sets of hair clips in her hands, presenting them to the camera. She smiles and speaks directly to the viewer. Her outfit consists of a light blue denim jacket worn open over a pink, ruffled top. The lighting is bright and even, suggesting natural light from an unseen window. The overall color palette is cheerful, dominated by the woman's pink top and the colorful clips. A bold pink text overlay at the top reads: "Kitsch x Lisa Frank just dropped!". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:02product close up glitter claw clip
This is a close-up shot focusing on the packaged 'Glitter Claw Clip' product held by the woman's hands. The background is blurred, making the product stand out. The clip itself is large, made of iridescent pink and blue plastic, and features iconic Lisa Frank designs such as dolphins, hearts, and stars, all embedded with glitter. The packaging is brightly colored with gradients of pink, purple, and blue, and prominently displays the 'Lisa Frank' logo, 'kit-sch' brand, and product name. The woman's hands, with their distinctive white and pink polka-dot manicured nails, are visible holding the package. The lighting is bright and emphasizes the glitter and vibrant colors. A pink text overlay reads: "We have these stunning oversized Glitter Claw Clips.". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:05talking head explaining product
The scene returns to a medium shot of the woman, similar to the first scene. She is animated, speaking directly to the camera, and using hand gestures. Her long, dark brown hair is down, framing her face. She smiles and appears enthusiastic. The background remains the same, with the white barn door and light-colored wall. The light blue denim jacket and pink ruffled top are clearly visible. The lighting is consistent, bright and even. The color palette is soft with the blues and pinks of her attire contrasting with the neutral background. A pink text overlay reads: "These are great for when you wanna put all of your hair up to add". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:07demonstrating large claw clip
The woman demonstrates how to use the oversized glitter claw clip. She is facing slightly to the right, gathering her long, dark brown hair with both hands to put it up. She then inserts a vibrant purple glitter claw clip into her hair at the back of her head. The shot is a medium shot, capturing her upper body and the movement of her arms. The background is a light room with a white barn door. Her light blue denim jacket and pink top are still visible. The lighting is bright and natural. The color palette is bright and youthful. A pink text overlay reads: "put all of your hair up to add a little bit of sparkle and color". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:09back view with clip
The camera captures the woman from a slightly rear-side angle, focusing on her hairstyle with the oversized purple glitter claw clip. She turns her head slightly to the right, looking off-camera, allowing a clear view of the clip holding her dark brown hair in a half-up style. Her light blue denim jacket covers her back, and golden sparkle graphics appear digitally overlaid on the jacket and near her head, emphasizing the 'sparkle' theme. The bright, even indoor lighting highlights her hair and the shiny clip. The background remains light and consistent. A pink text overlay reads: "I absolutely love how these look. They're so 90s.". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:13presenting small claw clips
The scene returns to a medium shot of the woman from the front. She is holding two smaller, pastel-colored claw clips in her hands, one pink and one light mint green, presenting them symmetrically to the camera. She smiles warmly and speaks, engaging with the viewer. Her long, dark brown hair is down. She wears the light blue denim jacket over a pink ruffled top. The background is the same light-colored room. The lighting is bright and even. The color palette is soft and cheerful due to the pastel clips and her outfit. A pink text overlay reads: "But if you're like me and you have thinner hair and wanna only put a little bit,". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:15product close up cloud clips
This scene is a close-up on the woman's hands as she individually showcases two smaller 'Cloud Clips'. She holds up a mint green clip, rotates it, and then presents a pink clip, rotating it as well, allowing the viewer to see the details of each. The clips are compact, with a smooth, glossy finish, and feature bright, cartoonish Lisa Frank designs like rainbows and clouds. Her white and pink polka-dot manicured nails are clearly visible. The background is blurred. Bright, soft lighting illuminates the clips, emphasizing their color and design. A pink text overlay reads: "we have these adorable Cloud Clips in the brightest colors as I can". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:19demonstrating small claw clip hair
The woman is seen from a slight side-profile, styling her hair with one of the small pink cloud clips. She gathers a small section of hair on the side of her head and secures it with the clip. She then turns her head to face the camera directly, smiling and showcasing the completed look. Two pink heart emojis are digitally overlaid, one in the top right and one in the bottom left, adding to the cheerful aesthetic. Her long, dark brown hair flows down her back, and she wears the light blue denim jacket. The background is the bright, light-filled room. The lighting is soft and flattering. A pink text overlay reads: "coordinate the colors to my outfits and add a little pop.". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:22presenting scrunchies in package
The woman is back in a medium shot, holding a vibrantly colored package of Lisa Frank x Kitsch scrunchies in her left hand. The package features a rainbow motif and various Lisa Frank characters. In her right hand, she holds a stack of the scrunchies themselves, removed from the package, showcasing their patterns. She smiles broadly and speaks enthusiastically to the camera. Her long, dark brown hair is down. She wears the light blue denim jacket over the pink ruffled top. The background is the familiar light-colored room. The lighting is bright and inviting. The color palette is extremely lively and diverse with the packaging and scrunchies. A pink text overlay reads: "But the fun does not end there. We are bringing scrunchies back in the cutest way possible,". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:25close up scrunchies
This scene provides a close-up view of two large Lisa Frank x Kitsch scrunchies, held up to the camera by the woman's hands. The scrunchies are made of satin, one in a vibrant pink color adorned with tiny unicorns and rainbows, and the other a multi-colored explosion of classic Lisa Frank patterns including hearts, stars, and various cartoon characters on a purple background. The woman stretches and moves the scrunchies slightly to show their size and texture. Her manicured nails are visible. The background is completely out of focus, drawing full attention to the products. The lighting is bright, enhancing the satin sheen and bold colors. A pink text overlay reads: "two of our massive scrunchies. Look at that bright pink, and it's a rainbow pattern, just screams '90s.". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:30demonstrating scrunchies wearing
The woman is shown from the chest up, actively demonstrating the versatility of the scrunchies. She holds a colorful scrunchie and gestures, first as if wearing it on her wrist, then holding two smaller scrunchies above her head, simulating putting hair up. She looks at the camera, speaking cheerfully. Her long, dark brown hair is down. She wears the light blue denim jacket over a pink ruffled top. The background is the well-lit room. The lighting is soft and consistent. The color palette is vibrant, with the scrunchies adding pops of color. A pink text overlay reads: "They're so cute to wear on your wrists or to put your hair up, and of". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:33presenting ruched scrunchies
The woman is in a medium shot, smiling and speaking to the camera. She holds a smaller, ruched scrunchie in her right hand, presenting it to the viewer. Her left hand is raised slightly, as if to emphasize her point. Digital graphics of a rainbow arch, three golden sparkles, and a unicorn emoji are overlaid, adding a whimsical and colorful touch to the scene. Her long, dark brown hair is down. She wears the light blue denim jacket over the pink ruffled top. The background is the usual light-colored room. The lighting is bright and appealing. The color palette is bright and playful. A pink text overlay reads: "course, some ruched scrunchies as well.". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:36demonstrating satin scrunchie benefit
The woman is in a medium shot, demonstrating the benefit of the satin scrunchies. She is wearing a multi-colored Lisa Frank scrunchie on her left wrist. She lifts both hands to touch her hair at the back of her head, as if putting it up, emphasizing the gentle nature of the satin material. She smiles and speaks directly to the camera. Her long, dark brown hair is down. She wears the light blue denim jacket over the pink ruffled top. The background remains the same well-lit room. The lighting is soft and even. The color palette is vibrant due to the scrunchie and her attire. A pink text overlay reads: "I love stacking these on my wrist. They are made with satin so I never have to worry about damaging my hair when I'm just pulling". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:40product close up creaseless clips
This close-up shot focuses on a package of 'XL Creaseless Clips' by Kitsch x Lisa Frank, held up by the woman's hands. The packaging is eye-catching, featuring a bright, rainbow-leopard print background with a large, sitting leopard graphic. Two magenta-colored creaseless hair clips are visible through the packaging, designed to hold hair without leaving dents. A small blue paw print graphic is overlaid in the top right corner. The woman's manicured nails are visible as she holds the product. The background is blurred. The lighting is bright, highlighting the product's vibrant design. A pink text overlay reads: "my hair back. XL Creaseless Clips.". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
0:43demonstrating creaseless clips
The final scene returns to a medium shot of the woman from the front. She holds one of the magenta XL creaseless clips and demonstrates its use by clipping it onto a section of her hair near her temple. She smiles and maintains eye contact with the camera, speaking about the product with a nostalgic sentiment. Her long, dark brown hair is down. She wears the light blue denim jacket over the pink ruffled top. The background is the familiar light-colored room. The lighting is bright and natural. The color palette is cheerful, with the pink clip adding a pop of color against her hair. A pink text overlay reads: "This is literally what I would have loved as a kid, putting on my". The text "© Lisa Frank®, INC." is watermarked at the bottom of the frame.
