0:00messy hair intro
The scene opens with a medium close-up shot of a young adult woman standing in what appears to be a brightly lit bathroom, indicated by the white door and light-colored walls in the background. She has long, blonde hair that appears disheveled and untamed, fanned out around her head. Her facial expression conveys slight distress or exasperation, with her lips pursed and eyebrows furrowed. She looks directly at the camera. The lighting is soft and even, highlighting her fair complexion. The dominant colors are the beige of her knitted sweater and the light blonde of her hair against the white background. A black text overlay reads: "I really put my hair through the wringer this summer..."
0:02ocean swim
This is a wide shot captured from a low perspective, partially submerged in clear, turquoise ocean water. The camera is pointed slightly upwards, showing the vast blue sky with scattered white clouds at the top. The woman from the previous scene emerges from the water into a medium close-up, her hair now wet and slicked back, but still looking healthy. She is smiling broadly and holding her hand to her wet hair, suggesting recent activity in the water. In the background, another person is visible further out in the ocean. The overall color palette is bright and vibrant, dominated by the rich blues of the sky and the clear turquoise of the water, contrasting with her bright pink bikini top. A black text overlay reads: "sun, salt, chlorine,"
0:05damaged hair closeup
The scene returns to the same woman in the bathroom, presented in a medium close-up. Her hair is back to its visibly dry, frizzy, and tangled state. She holds sections of her hair at shoulder level, pulling them apart to emphasize their damaged texture. Her facial expression is a grimace, eyes squeezed shut and teeth clenched, conveying extreme dissatisfaction or disgust with her hair's condition. The background remains the neutral-toned bathroom. The lighting is bright and even. A black text overlay reads: "it's honestly been a disaster up here".
0:07product showcase first
This is a close-up shot focused on a white, cylindrical spray bottle. The bottle has a black spray top and a minimalist black and white label that reads '/kit-sch/' at the top and 'DETANGLING Moisturizing Argan Milk Leave-In Conditioner' below. A hand, presumably the woman's, holds the bottle, with a light pink long-sleeved top visible at the wrist. The background is a soft, blurred beige wall, suggesting an indoor setting. The lighting is even and soft, highlighting the product. A black text overlay reads: "so I've been using this Leave-In Conditioner".
0:08product benefits reveal
The woman is shown in a medium shot, smiling widely and holding the Kitsch leave-in conditioner bottle in her right hand, presenting it to the camera. Her hair now appears noticeably smoother, straighter, and shinier, styled down her back. She wears a light pink long-sleeved top, complementing the subtle blush on her cheeks. The background is the same neutral-toned wall with a white door. The lighting is soft and even. Her expression is bright and positive, indicating satisfaction. A black text overlay reads: "to help repair and bring some life back to it".
0:11spraying hair
In a medium shot, the woman demonstrates spraying the leave-in conditioner into her hair. She holds the white Kitsch bottle in her left hand and sprays it onto the right side of her long, light blonde hair. Her hair appears clean and damp, hanging straight. She looks towards her hair with a slight, focused smile. The background is the same neutral wall and white door. The lighting is consistent and soft. A black text overlay reads: "I just spritz it through my hair after I wash".
0:14brushing hair
The woman is in a medium shot, demonstrating brushing her hair. She uses a pink paddle brush with open bristles to brush through her long, light blonde hair, starting from mid-shaft and moving down to the ends. Her hair looks smooth and tangle-free as the brush glides through. She maintains a slight, satisfied smile, occasionally glancing at the camera. The background is the neutral-toned wall with a white door. The lighting remains soft and even. A black text overlay appears in two parts: "focusing on my ends" (14000ms) and then changes to "it instantly makes my hair softer, smoother," (15000ms), followed by "and way easier to detangle" (18000ms).
0:19smelling product
This is a medium close-up of the woman, who holds the Kitsch leave-in conditioner bottle up to her nose. She closes her eyes and takes a deep breath, suggesting she is smelling the product. Her expression is one of pleasant surprise or enjoyment. Her long, blonde hair is smooth and styled around her face. She wears a light pink top. The background is the neutral wall. The lighting is soft and flattering. A black text overlay reads: "plus it smells amazing".
0:20touching smooth hair
In a medium close-up, the woman runs both hands through her now noticeably smooth and healthy-looking long, blonde hair. She looks directly at the camera with a satisfied, gentle smile. Her hair flows freely and appears well-conditioned. She wears a light pink top. The background is the neutral wall. The lighting is soft and even. A black text overlay reads: "it feels so hydrated, lightweight, and silky".
0:23hair transformation reveal
The scene shows the woman turning her back to the camera, then turning her head back to face it with a big, bright smile. This reveals the full length of her now perfectly straight, smooth, and shiny long blonde hair cascading down her back. She is wearing a black strapless top, contrasting with her light-colored hair and the white bathroom door behind her. The background features a white door with a dark towel ring and a white towel hanging on it. The lighting is bright and clean, showcasing the hair's transformation. A black text overlay reads: "even the next day".
0:26product recommendation
The final scene is a medium close-up of the woman, now facing the camera directly, holding the Kitsch leave-in conditioner bottle in her right hand. Her hair is impeccably smooth and straight. She speaks to the camera, gesticulating with her left hand initially, then pointing emphatically at the product with her right hand, and finally making large, surprised 'O' shapes with her eyes to emphasize her point. She wears a light pink long-sleeved top. The background is the neutral wall with the white door visible. The lighting is bright and even. A black text overlay appears in two parts: "if your hair needs a post-summer recovery like mine" (26000ms) and then changes to "grab this Leave-In Conditioner, your hair will thank you" (28000ms).
