0:00split screen before after
The scene opens with a split-screen comparison. On the left, a woman with long, wavy blonde hair and a light tan complexion smiles confidently while standing in light beige shapewear, comprising a strapless bra and high-waisted biker shorts. She is positioned in a side profile, showcasing her body in the shapewear. The background is a warm, inviting indoor setting with wooden doors and white trim. On the right, the same woman is initially seen from a side profile, wearing a light green, short-sleeved mini-dress, holding a light purple smartphone up to her face, seemingly taking a mirror selfie. She then swiftly lifts the dress to reveal the same light beige shapewear underneath, performing a subtle hip sway. The lighting is soft and even, suggesting indoor ambient light. A white text box with black sans-serif font overlaid across the middle reads: 'Leonisa is my secret to making everything that I wear look perfect'. The dominant colors are natural beiges, light green, and warm wood tones, creating a clean and soft aesthetic. The woman on the left appears to be posing for a photo, while the woman on the right is actively demonstrating the product.
0:03demonstrating post csection belly
The scene transitions to a full-body shot of the same woman, now standing in the same light beige shapewear. She is initially facing the camera, then turns to her side, then back to the front, hands gesturing towards her midsection to highlight her post-C-section 'belly pouch.' Her expression is open and conversational as she explains her body concerns. The background remains the cozy indoor setting with wooden doors. The lighting is bright and even, casting minimal shadows. The primary action is the woman gesturing and demonstrating her body's natural curves. The color palette revolves around natural skin tones and the light beige of the shapewear, complemented by the warm wood of the background. White text boxes with black sans-serif font appear sequentially on screen: 'I've had a couple C-sections' and 'the lower belly pooch, it's been a struggle'.
0:07shapewear flattening smoothing
This scene features various close-up and medium shots of the woman wearing the light beige shapewear, demonstrating its flattening and smoothing properties. She is seen from the front and side, touching the fabric at her waistline and hips, stretching it gently to show its elasticity and the high-waisted design. Her movements are fluid and illustrative. The background remains subtly visible, providing context without distracting. The lighting is consistent and bright. The color palette is dominated by the light beige of the shapewear and the woman's skin tone. White text boxes appear on screen: 'SmartShape Extra High-Waisted Shaper Shorts', 'flatten and smooth everything out without squeezing the life out of me', and 'And they're unbelievably comfortable too'.
0:15targeted compression demonstration
A medium close-up shot focuses on the woman's midsection, wearing the light beige shapewear. Her hands are placed on her waist, pressing gently and moving to demonstrate the targeted compression and shaping effect of the garment on her midsection. The background is blurred, maintaining focus on the product. The lighting is even. White text overlaid on the video states: 'The targeted compression shapes my midsection'. The color palette is soft, featuring skin tones and the beige of the shapewear.
0:18back smoothing lifting effect
This scene showcases the back view of the woman wearing the light beige shapewear. Initially, her hands are on her buttocks, gently patting and smoothing the fabric to highlight the mesh paneling and its effect. She then performs a slight squat, emphasizing the lifting and shaping without flattening. The shot is a medium close-up to full shot, focusing on her lower back and buttocks. The background is partially visible but blurred. The lighting is soft and consistent. White text overlays indicate: 'and then the mesh fabric just smooths my body and it lifts without flattening'. The color scheme includes the beige shapewear, the woman's skin, and hints of the warm indoor setting.
0:23seamlessness under outfits
This scene demonstrates the seamlessness and invisibility of the shapewear under various outfits. It begins with the woman in the light beige shapewear, stretching her arms upwards, emphasizing comfort. It then transitions rapidly through three different full-body looks: first, a black tank top and a leopard print mini-skirt, where she adjusts the skirt at the waist; second, a sleeveless black mock-neck midi dress, where she confidently poses; and third, a white tank top, light-wash jeans, and a flowing coral-colored kimono, where she turns her back to the camera, placing her hands in her jeans pockets. The background remains the same inviting indoor setting with wooden doors. The lighting is bright and natural. The text overlays change with each outfit: 'I honestly forget I even have them on', 'There's no pinching, no digging, no adjusting all day', 'They're completely seamless too, so there's no panty lines under dresses, jeans or even leggings'.
0:33fabric quality durability
This scene focuses on the quality and durability of the shapewear's fabric. It starts with a close-up shot of the woman's hip and thigh area, where her hand gently pats the light beige SkinFuse fabric, highlighting its unique texture. The camera then shifts to a close-up of her buttock, where her hand again touches and smooths the fabric, emphasizing the reinforced mesh. The scene ends with a side profile, full-body shot of the woman in the light beige shapewear, adjusting the waist and smiling confidently. The background is a warm indoor setting with wooden doors. The lighting is soft and even. White text overlays include: 'Their unique SkinFuse® fabric's quality is incredible', 'I have worn and washed these over and over', and 'and they still look and feel brand new'.
0:40versatility and call to action
The scene displays a rapid montage showcasing the versatility of the shapewear under various outfits for different occasions. It begins with the woman in a white tank top, light-wash jeans, and a flowing coral kimono, swaying her hips and smiling. This quickly transitions to her in a black long-sleeved square-neck top paired with grey plaid trousers, then to a light green short-sleeved mini-dress, where she twirls and smiles. Finally, she is seen in a sleeveless black mock-neck midi dress, confidently posing with hands on her hips. Throughout these changes, the background remains the familiar indoor setting with wooden doors. The lighting is consistent and bright. Text overlays appear: 'My favorite part, they go with everything', 'Brunch outfits, work events, date nights, you name it', 'If you're ready to feel snatched, lifted and super supported', and 'Grab the SmartShape High-Waisted Shorts from Leonisa'.
0:48brand outro
The scene transitions to a solid muted pink background. White, serif font text is centrally placed on the screen. The text changes in three distinct phases: first, 'They can copy our designs, but not our expertise.'; second, 'Your favorite since 1956' with a 'SHOP NOW' button and a white hand cursor icon pointing to it; and third, the brand name 'LEONISA' in all caps, sans-serif font. The lighting is uniform across the screen, highlighting the text and background color. The atmosphere is clean and direct, focused purely on brand messaging and call to action. The dominant color is a soft, muted pink.
