0:00cardigan try on grey then black The scene opens with a medium shot of a female model from the chest down, positioned centrally against a light cream-colored wall. She is wearing a light grey ribbed knit cardigan over a white crew-neck t-shirt, blue denim jeans, and a black belt. Her hands are busy fastening the buttons of the cardigan. The lighting is soft and even, suggesting indoor ambient light. The camera then cuts to the same model, in the same pose and framing, now wearing an identical black ribbed knit cardigan. She then casually slings a black leather shoulder bag over her shoulder. The background features a white bed with pillows on the left and a light-colored nightstand with a dark vase or lamp on the right. White text overlay reads: 'Winter has never looked (or felt) so good'. The overall color palette is neutral with soft blues, grays, black, and cream.
0:03product overhead view An overhead, flat lay shot features two folded ribbed knit cardigans. One is a light grey, and the other is a deep black, stacked slightly offset from each other on a textured white surface, possibly a bed sheet. The camera is positioned directly above, showcasing the full texture and button details of the cardigans. The lighting is bright and even, highlighting the knit pattern. A small black 'Quince' brand label is visible on the inner neck of the grey cardigan. White text overlay reads: '100% Yak Soft Rib Crew Cardigan'. The focus is entirely on the product, emphasizing its material and design details. The color palette is stark, focusing on the contrasting grey and black against white.
0:05styling gray cardigan indoors cozy A medium full shot captures the model standing gracefully in an indoor setting, wearing the light grey ribbed cardigan over a white t-shirt, blue wide-leg jeans, and a black belt. Her hair is neatly styled in a bun, and she sports small hoop earrings. She gently adjusts the front of her cardigan with both hands, conveying a sense of comfort and ease. The background is a soft cream wall with a glimpse of a white bed and a light-colored nightstand. The lighting is soft and diffused. White text overlay at the center reads: 'Oh so cozy'. The scene highlights the relaxed fit and aesthetic of the cardigan, with a warm and inviting atmosphere.
0:07softness demonstration gray A close-up shot focuses on the midsection of the model, specifically her torso covered by the light grey ribbed knit cardigan. Her right hand is gently placed flat against the fabric of the cardigan, just below her chest, while her left hand is out of frame. The intricate ribbed texture of the cardigan is clearly visible, and the fabric appears soft and luxurious. The lighting is soft and even, creating subtle highlights on the knit. White text overlay reads: '& exceptionally soft to the touch'. The background is a blurred, light-colored indoor setting. The scene is designed to emphasize the tactile quality and comfort of the product.
0:09softness demonstration black This is a quick close-up shot of the model's midsection, similar to the previous scene, but she is now wearing the black ribbed knit cardigan. Both of her hands are gently caressing the fabric around her waist and stomach area, highlighting the softness and fit of the garment. The ribbed texture of the black cardigan is visible, and the small black buttons blend into the design. The lighting is consistent with the indoor setting. White text overlay at the bottom center of the frame reiterates: '& exceptionally soft to the touch'. The scene continues to emphasize the luxurious feel of the product, now in its darker variant.
0:10warmth breathability gray A medium shot frames the model from the waist up, standing against the light cream wall. She is wearing the light grey ribbed cardigan, a white t-shirt, blue jeans, and a black belt. She is also wearing sleek dark oval sunglasses and has a black shoulder bag hanging from her left shoulder. Her right hand pulls at the sleeve of the cardigan, as if checking its warmth or breathability. The lighting is soft. White text overlay centrally positioned reads: 'Warm yet breathable'. The scene promotes the functional aspects of the cardigan, demonstrating its suitability for varying temperatures while maintaining a chic aesthetic. The mood is confident and stylish.
0:12not itchy demonstration gray A tight close-up shot focuses on the model's midsection, wearing the light grey ribbed knit cardigan over a white t-shirt. Her right hand is gently patting her stomach area, emphasizing the comfortable, non-irritating nature of the fabric. The ribbed texture of the cardigan is prominent, and the light grey buttons are visible. The background is blurred, indicating an indoor setting with soft lighting. White text overlay states: 'NOT itchy'. This scene directly addresses a common concern with knitwear, providing a visual reassurance of comfort.
0:13office styling black A full body shot shows the model standing elegantly in the black ribbed knit cardigan, white t-shirt, blue wide-leg jeans, and black belt. She is wearing dark oval sunglasses and has a black shoulder bag. She stands confidently, slightly turned away from the camera, looking to her left. The background is an indoor bedroom setting, with a white bed on the left and a white door with black hardware on the right. The lighting is soft and natural. White text overlay in the bottom left corner reads: 'Perfect for the office'. This scene demonstrates the cardigan's versatility as professional attire, highlighting its sophisticated appeal.
0:14casual styling gray outdoors A dynamic medium shot captures the model from the chest down, walking outdoors on a paved surface, suggesting movement. She is wearing the light grey ribbed knit cardigan, white t-shirt, blue wide-leg jeans, and a black belt. A black shoulder bag is slung across her body. Bright, natural sunlight casts distinct shadows on the ground, indicating a sunny day. White text overlay in the bottom right corner reads: 'or a casual day out'. The scene demonstrates the cardigan's adaptability for casual, outdoor wear, showcasing its relaxed yet stylish appeal in a real-world context. The overall mood is carefree and active.
0:15elevate outfit gray A full body shot shows the model standing confidently in the light grey ribbed knit cardigan, white t-shirt, blue wide-leg jeans, and black belt, with a black shoulder bag. She is wearing dark oval sunglasses. She shifts her weight and casually turns, demonstrating the cardigan's flattering drape and fit. The indoor bedroom setting provides a clean backdrop with a white bed and a white door. The lighting is soft and warm. White text overlay centrally located reads: 'Effortlessly elevate any outfit'. This scene emphasizes the cardigan's ability to enhance an everyday look, projecting a stylish and chic image.
0:17elevate outfit black A full body shot, identical in framing and setting to the previous scene, features the model now wearing the black ribbed knit cardigan. She executes a similar confident turn and pose, showcasing the cardigan's sophisticated appeal. She wears the same white t-shirt, blue wide-leg jeans, black belt, dark oval sunglasses, and black shoulder bag. The background is the indoor bedroom setting with soft lighting. White text overlay reiterates: 'Effortlessly elevate any outfit'. This scene specifically highlights the black cardigan's capacity to add a touch of elegance and versatility to an ensemble, maintaining a stylish and chic image.
0:18fabric properties showcase A close-up shot focuses on the model's hands holding two folded cardigans, one light grey and one black, against her chest. She wears a white t-shirt, and her lower torso in blue jeans is partially visible in the bottom right. Her left hand is placed firmly on the stacked cardigans, gently pressing down, while her right hand is holding the top edge. The ribbed texture of both cardigans is clearly visible. The background is a soft, light cream wall. The lighting is even and bright. White text overlay reads: 'Moisture-wicking & odor-resistant'. This scene emphasizes the technical benefits of the fabric, highlighting its practical qualities for everyday wear.
0:20comfort demonstration gray A medium close-up focuses on the model's torso and right arm. She is wearing the light grey ribbed knit cardigan over a white t-shirt. Her right hand gently rubs her left arm and the cardigan sleeve, simulating a comforting gesture. The ribbed texture of the cardigan and its soft appearance are prominent. The background is a light cream wall, with a white bed and nightstand partially visible. The lighting is soft and warm. White text overlay at the center reads: 'Comfy without overheating'. This scene visually communicates the idea of comfortable warmth without excessive heat, emphasizing the garment's balanced insulation properties.
0:22comfort demonstration black A medium close-up, mirroring the previous scene in framing and action, features the model now wearing the black ribbed knit cardigan over a white t-shirt. She repeats the gesture of gently rubbing her left arm and the cardigan sleeve with her right hand, reinforcing the message of comfort. The ribbed texture of the black cardigan is visible, appearing soft and well-fitting. The background is a light cream wall, with similar soft lighting. White text overlay reiterates: 'Comfy without overheating'. This scene continues to emphasize the cardigan's comfort and breathability, specifically showcasing the black version's ability to provide warmth without excess heat.
0:23final styling pose black A full body shot captures the model striking a confident pose in the black ribbed knit cardigan, white t-shirt, blue wide-leg jeans, black belt, dark oval sunglasses, and a black shoulder bag. She stands with one hand on her hip and the other gesturing slightly forward, exuding a playful yet self-assured demeanor. The indoor bedroom setting with a white bed and a white door provides a clean, bright background with soft lighting. White text overlay centrally positioned reads: 'Feels as good as it looks'. This scene offers a final, strong visual statement about the product, combining aesthetics with the implied comfort, solidifying its appeal.
0:25final styling pose gray A full body shot, identical in framing and setting to the previous scene, now features the model wearing the light grey ribbed knit cardigan. She maintains a similar confident and playful pose, with one hand on her hip and the other gesturing forward. She sports the same white t-shirt, blue wide-leg jeans, black belt, dark oval sunglasses, and black shoulder bag. The indoor bedroom setting and soft lighting create a consistent aesthetic. White text overlay reiterates: 'Feels as good as it looks'. This final visual reinforces the dual appeal of the cardigan – its attractive appearance and comfortable feel – now showcasing the lighter grey variant.
The scene is a stark white screen with the words 'SHOP NOW' displayed prominently in black, sans-serif capital letters in the center. There are no other visual elements, drawing full attention to the call to action. The lighting is completely uniform and bright, emphasizing the crisp contrast between the text and background. This simple, direct visual serves as an immediate prompt for viewer engagement.
0:27brand logo quince The scene transitions to a clean, bright white screen displaying the brand name 'Quince' in elegant black serif font, centered on the screen. The lettering is simple yet sophisticated, with no other graphics or elements to distract from the brand identity. The lighting remains uniform and bright. This serves as a clear brand sign-off, concluding the video with a memorable brand impression.
