0:00product intro closed tin A tight close-up shot focuses on a circular, light cream-colored tin of 'GLACIAL CLAY POMADE' by 'HIGHLAND'. The tin is held firmly in the left hand of an unseen person, occupying the majority of the frame. The background is a soft, out-of-focus bokeh of a bright room with hints of a person's dark, messy hair. The product label is clearly visible, featuring a black deer head silhouette with golden antlers, and text detailing 'LOW SHINE', 'MEDIUM HOLD', 'SUSTAINABLY CRAFTED', 'HEALTH CONSCIOUS', and 'BOULDER, COLORADO'. Yellow text overlay states 'I've tried 100's'. The lighting is bright and even, suggesting natural light from the front, creating minimal shadows on the tin. The overall color palette is muted, with cream, black, and gold dominating the foreground against a light gray-white background.
0:02product inside finger dip A close-up shot of the open tin of 'HIGHLAND' Glacial Clay Pomade. The tin is light silver-gray on the outside with 'HIGHLAND' debossed near the bottom rim. Inside, the pomade is a pale, greenish-gray, thick, and creamy consistency, with a finger gently pressing into its surface, creating a slight indentation. The lighting is bright, with a soft highlight on the product's surface. The background is a soft, dark gray, providing a clean contrast. Yellow text overlay reads 'is my favorite because it only has nine all natural ingredients'. The shot emphasizes the product's texture and natural composition, inviting a tactile sense.
0:04product details closed tin A tight close-up shot returns to the circular, light cream-colored tin of 'GLACIAL CLAY POMADE' by 'HIGHLAND', identical to the first shot. It is held in the left hand, filling most of the frame. The background remains a soft, out-of-focus blur of a bright room with the dark hair of a person visible. The label's details, including 'LOW SHINE', 'MEDIUM HOLD', 'SUSTAINABLY CRAFTED', 'HEALTH CONSCIOUS', and 'BOULDER, COLORADO', along with the deer head logo, are clearly presented. Yellow text overlay states 'It's the Glacial Clay Pomade from Highland'. The lighting is consistent, bright, and even. The shot serves to reinforce the product's brand and key attributes after showing its internal texture.
0:07messy hair before product A medium shot frames a young adult male from the chest up, centered in the frame. He has thick, dark, naturally wavy hair that is extremely messy and standing up in various directions, indicating a 'just woke up' look. He is wearing a crisp white collared button-up shirt. His expression transitions from a slight frown to a subtle, almost sheepish smile as he looks directly into the camera. The background is a clean, bright, light gray wall, suggesting a modern indoor setting. A blurred glimpse of colorful flowers in a vase can be seen in the distant background. Yellow text overlay appears at various points, stating 'And for reference this is what my hair looks like in the morning, or like this. It's not great.' The lighting is soft and even, highlighting his features without harsh shadows.
0:11damp hair preparation A medium shot captures the young adult male, now with his dark, wavy hair visibly damp and slightly tamed compared to the previous shot but still voluminous. He is actively running both hands through his hair, starting from the front hairline and pushing upwards and backwards, suggesting he is preparing to style it. He maintains a focused, almost serious expression, looking directly into the camera. He wears the same crisp white button-up shirt. The background is consistent with the previous scene, a bright, light gray wall. Yellow text overlay reads 'I style my hair while it's still damp after a shower'. The lighting remains soft and even, providing clear visibility of his actions and hair texture.
0:13product scoop demonstration The scene shifts between a close-up of the closed product tin and a medium shot of the demonstrator scooping the product. Initially, the shot is a tight close-up of the closed 'HIGHLAND' Glacial Clay Pomade tin, held in the demonstrator's hand, similar to previous shots. It then quickly cuts to a medium shot of the demonstrator, who is now holding the open tin in his left hand and using his right index finger to scoop a small, pea-sized amount of the greenish-gray pomade from the container. His expression is focused and instructional as he looks at the product. He wears the same white button-up shirt. The background is the same bright, light gray wall. Yellow text overlay states 'and you might find yourself wondering how much to use'. The lighting is bright and even.
0:16product amount display A tight close-up shot focuses on the demonstrator's right hand, specifically his index finger, which is held up directly in front of the camera. A small, pea-sized dollop of the greenish-gray Glacial Clay Pomade is clearly visible on the tip of his finger. The demonstrator's face, with a neutral, slightly confident expression, is softly blurred in the background, looking directly at the camera. He is wearing the white button-up shirt. The background is a light gray wall. Yellow text overlay states 'Well, that depends on how much hair you have, but I use about this much.' The lighting is bright and highlights the product on his finger, emphasizing the recommended amount.
0:18product warming hands A medium shot captures the young adult male demonstrator looking directly into the camera. He brings his hands together in front of his chest, palms facing each other, and actively rubs them together to warm up and spread the pomade evenly. His expression is focused and instructional. He is wearing the white button-up shirt. The background is the familiar bright, light gray wall. Yellow text overlay says 'Rub it between your palms to get it spread out evenly and warm it up.' The lighting is consistent, bright and even, casting subtle shadows under his chin and hands.
0:21product application to roots A medium shot shows the young adult male demonstrator applying the pomade to his damp, dark hair. He vigorously runs both hands through his hair, working the product from the front hairline all the way to the back and into the roots. His head is slightly tilted downwards as he concentrates on the application, occasionally looking up directly into the camera with a determined expression. He wears the same white button-up shirt. The background remains a bright, light gray wall. Yellow text overlay reads 'Then you're going to work it all the way into your roots. Get the back of your hair, the front. Everywhere.' The lighting is bright and even, clearly showing the product being distributed.
0:26hair shaping and styling A medium shot focuses on the young adult male as he meticulously shapes and styles his hair. With both hands, he smooths the sides and top, pulling his dark, now styled and shiny hair back from his face. His expression is serious and focused, occasionally making direct eye contact with the camera to show the progress. He adjusts individual strands, ensuring a neat, slicked-back yet voluminous look. He wears the white button-up shirt. The background is the consistent bright, light gray wall. Yellow text overlay states 'Once it's all spread out evenly, start to get the shape of how you want your hair to look. Once my hair's in the right shape'. The lighting is bright and even, highlighting the new texture and shape of his hair.
0:31final styled look reveal A dynamic medium shot captures the young adult male presenting his final styled hair. He starts by looking directly at the camera with his hair neatly styled back and shiny. He then dramatically bends forward, out of frame, only to reappear, rising up with his styled hair perfectly in place. As he straightens, he smoothly puts on a pair of brown tortoiseshell sunglasses, looking over the top of them with a confident and stylish gaze directly into the camera. He wears the same crisp white button-up shirt. The background remains the bright, light gray wall, with the blurred flowers in the distance. Yellow text overlay reads 'then I just wait about 15 minutes, let it air dry and then it ends up like this'. The lighting is bright and highlights his styled appearance and confident demeanor.
The scene is a static, clean end card featuring the brand name 'HIGHLAND' in a dark gray, sans-serif font, centered against a plain, light gray background. There are no other visual elements, text, or graphics present. The minimalist design emphasizes brand recognition and provides a clear, concise conclusion to the video. The lighting is uniform and soft, consistent with the rest of the video's bright aesthetic.
