0:00girl with plush toy
A medium shot focuses on a young Caucasian girl, approximately 6-8 years old, standing in a brightly lit Build-A-Bear Workshop. She is smiling sweetly at the camera, holding a light blue and white plush animal, possibly a husky or wolf, close to her right side. She wears a long-sleeved pink pajama top adorned with festive Christmas trees, snowmen, and gifts. Her blonde hair is pulled back into two pigtails. The background is slightly blurred but reveals shelves filled with colorful plush toys and clothing items, indicating a retail environment. The lighting is bright and even, creating a warm, inviting atmosphere. There is no discernible camera motion. Overlaid text at the bottom reads: 'Making Build-A-Bear a holiday tradition has become one of my favorite parts of the season,'.
0:00girl with heart insert
A medium close-up shows a young Caucasian girl, about 4-6 years old, with long, light brown hair flowing down past her shoulders. She is looking intently at something off-camera to her right, with a soft, slightly open-mouthed smile, and her hands are raised as if about to engage in an activity. She is wearing a grey dress with a subtle animal or star pattern. In her right hand, she holds a small, white, oval-shaped item, likely the 'heart' for a Build-A-Bear toy. The background shows parts of the Build-A-Bear store, including a computer screen with a blurred interface and colorful shelves in the distance. The lighting is bright and uniform. Overlaid text continues: 'Making Build-A-Bear a holiday tradition has become one of my favorite parts of the season,'.
0:02adults with heart
A medium shot captures two adults, a man and a woman, both Caucasian and appearing to be in their 40s-50s, focused on a small, dark object they are holding between them. The man, on the left, wears a red and white baseball cap, a maroon t-shirt, and glasses. The woman, on the right, has curly brown hair, glasses, and a patterned long-sleeved top. They are situated in the Build-A-Bear store, with a bright yellow wall and various colorful displays, including a large 'CHOOSE ME' sign, visible behind them. The lighting is bright and inviting. Overlaid text continues: 'Making Build-A-Bear a holiday tradition has become one of my favorite parts of the season,'.
0:03girls at counter
A medium wide shot shows two girls at a counter in the Build-A-Bear store. The older girl, a Latina adolescent with long dark hair, wearing a light pink cable-knit sweater and blue jeans, is standing behind the counter, gesturing with her hands. The younger girl, a Latina child with dark hair adorned with pink bows, wears a pink long-sleeved top and red pants, and stands in front of the counter, looking towards the older girl with an expectant expression. The background features various colorful displays of stuffed animals and props, including a large 'Lululemon' logo, suggesting a bustling retail environment. The lighting is bright and cheerful. Overlaid text reads: 'Making Build-A-Bear a holiday tradition has become one of my favorite parts of the season, and the heart ceremony gets me every single time'.
0:05family with stuffed animals
A medium shot frames a happy family of four in the Build-A-Bear store. A Caucasian woman with long, curly blonde hair wears a red top and black ripped jeans, holding a baby dressed in a white long-sleeved top. Beside her, a Caucasian man with a beard and a green cap wears a light-colored t-shirt. Both adults are smiling brightly at the camera. In front of them, a blonde girl, about 6-8 years old, also smiles and holds a light-colored plush toy. A large stuffed reindeer wearing a red outfit is held by the family. The background is filled with colorful displays of merchandise. The scene is brightly lit with warm tones. Overlaid text continues: 'Making Build-A-Bear a holiday tradition has become one of my favorite parts of the season, and the heart ceremony gets me every single time'.
0:06store exterior entrance
A wide shot shows the exterior of a 'BUILD-A-BEAR WORKSHOP' store. The entrance features large glass doors, through which the colorful interior of the store is visible. Above the entrance, a large, vibrant sign with the brand's name and logo (a bear's face) is prominently displayed against a blue facade. Two children, dressed in similar dark blue tops and brown pants, are walking into the store, their backs to the camera. The foreground shows a paved walkway. The lighting is natural outdoor daylight, contrasting with the bright interior. Overlaid text reads: 'We have our own little family tradition'.
0:07girl hugging santa bear
A medium shot captures a young girl, about 5-7 years old, from behind, as she hugs a very large Build-A-Bear mascot dressed as Santa Claus. The mascot is a brown bear with a red Santa hat, jacket, and black pants, standing upright. The girl wears a pink coat with a festive pattern and red leggings. The store interior is visible in the background, with bright yellow and red walls, shelves of toys, and a monitor screen. The lighting is warm and bright, emphasizing the festive theme. Overlaid text continues: 'We have our own little family tradition'.
0:07mother and baby with plush
A close-up shot focuses on a Caucasian woman, likely in her 30s, with curly blonde hair, holding a baby. The woman is smiling gently as she looks at a brown and white plush deer she is holding, which the baby is also looking at intently. The baby, a fair-skinned infant with light hair and a bow, wears a white long-sleeved top with a subtle pattern. The background is blurred but shows the colorful shelves and displays of the Build-A-Bear store. The lighting is soft and warm, highlighting the tender moment. Overlaid text reads: 'of visiting Build-A-Bear'.
0:09family hands on plush
A medium shot shows a Caucasian woman, likely in her 30s, with curly blonde hair, kneeling and holding a baby. The baby, a fair-skinned infant with light hair and a bow, wears a white long-sleeved top. The woman and baby are both looking at a brown and white plush deer. Two other sets of hands, belonging to children, are gently placing a small, red heart-shaped object into the back of the plush deer. The background shows the bright, colorful interior of the Build-A-Bear store, with shelves of toys. The lighting is bright and even. Overlaid text reads: 'for the holiday season'.
0:11santa bear mascot decorated
A medium shot features a large Build-A-Bear mascot, a brown teddy bear dressed as Santa Claus, standing next to a white wall adorned with simple line drawings of balloons and a 'BUILD-A-BEAR WORKSHOP' logo. The bear wears a red Santa suit with white trim and a matching hat. A smaller, light blue and white plush animal stands on the floor next to the bear. The scene has an overlay of falling snowflakes, adding to the festive atmosphere. The lighting is bright and even, highlighting the decorations. Overlaid text reads: 'The store was decorated so festively'.
0:12stuffed animal display
A medium shot presents a vibrant display of various Build-A-Bear stuffed animals, many dressed in festive holiday outfits. The animals, including deer, rabbits, and bears, are arranged on a white shelf. A large circular 'BUILD-A-BEAR WORKSHOP' logo with a bear's face is prominent on the wall behind the display. Colorful fairy lights are strung along the top of the wall. The store appears brightly lit with diffused, even lighting. Overlaid text reads: 'Our daughters were in awe'.
0:13girl walking with toys
A medium wide shot shows a young Caucasian girl, about 5-7 years old, with curly blonde hair and red bows, happily walking through the Build-A-Bear store. She wears a light beige long-sleeved jumpsuit with ruffles. In each hand, she holds a small, light-colored plush toy, possibly a white reindeer or rabbit. Her expression is one of pure joy and excitement. The background features bright yellow and red fixtures of the store, with shelves of toys. The lighting is bright and cheerful. Overlaid text reads: 'My girls love choosing the heart'.
0:14heart into stuffing machine
A close-up shot focuses on a child's hands dropping a small, red, heart-shaped object into a clear, cylindrical container filled with white stuffing material. The container is part of a larger blue and red stuffing machine, which has clear panels allowing the stuffing process to be seen. A purple light illuminates the stuffing. The background is blurred, showing more of the colorful store interior. The lighting is dynamic, with the purple glow from the machine. Overlaid text continues: 'My girls love choosing the heart'.
0:15employee with girls and bunny
A medium shot features two girls and an adult woman in the Build-A-Bear store. An older Latina girl, with long dark hair, wearing a white long-sleeved top and black pants, holds a younger Latina girl, about 2-3 years old, dressed in a pink long-sleeved top and pink pants. Both girls are looking at a light blue plush bunny, which an adult Caucasian woman, possibly an employee with grey hair and a red polo shirt, is assisting them with. They are positioned in front of a large stuffing machine with clear panels and colorful red and blue accents. The lighting is bright and functional. Overlaid text reads: 'and making their wish'.
0:17inserting heart into toy
A close-up shot focuses on a child's hands carefully inserting a small, red, heart-shaped object into an opening on the back of a brown plush animal, possibly a deer or dog. The child wears a light-colored, patterned sweater with blue accents and bright blue pants. The background is a brightly lit, tiled floor. The action is deliberate and gentle. The lighting is bright and even. Overlaid text reads: 'before it goes in. It's a tradition'.
0:18family dancing in store
A medium wide shot shows a family group standing and dancing playfully in the Build-A-Bear store. On the left, a boy, possibly Hispanic, about 10-12 years old, with dark curly hair, wears a green long-sleeved t-shirt and dark pants. In the center, a younger child, possibly Hispanic, about 5-7 years old, wears a Bumblebee transformer costume with a party hat, dancing enthusiastically. On the right, a Caucasian woman, likely in her 30s-40s, with blonde hair, wears a striped top and black skirt, clapping her hands. The background includes a large poster advertising 'The Merriest Movie Tradition' and other colorful store displays. The lighting is bright and cheerful. Overlaid text reads: 'I know they'll remember'.
0:19stuffing station activity
A medium wide shot captures a lively scene around a Build-A-Bear stuffing station. In the foreground, a Caucasian woman, likely in her 30s-40s, with blonde hair, wearing a striped top, is smiling and looking at a child dressed in a Bumblebee costume. The child is sitting at a blue station, looking up at the woman. Another boy, possibly Hispanic, with dark curly hair, wearing a green t-shirt, stands to the right. In the background, a staff member (possibly African American, wearing a red apron) operates the large stuffing machine, which is actively blowing white stuffing material. The store interior is brightly lit with yellow walls and colorful decor. Overlaid text reads: 'Going to Build-A-Bear'.
0:20mother and baby with bunny
A medium shot captures a Latina woman, likely in her 20s-30s, with dark hair tied back, wearing a maroon long-sleeved top, holding a baby. The baby, a fair-skinned infant with dark hair, wears a white patterned long-sleeved top. Both the woman and the baby are laughing joyfully while holding a fluffy, light blue plush bunny. The background shows the colorful interior of the Build-A-Bear store, with yellow walls, red and blue fixtures, and a large stuffing machine in the distance. The lighting is bright and cheerful. A digital overlay of falling snowflakes adds a festive touch. Overlaid text reads: 'feels like such a special new tradition'.
0:22employee with girls and bunny again
A medium shot repeats the scene of two girls and an adult woman in the Build-A-Bear store. An older Latina girl, with long dark hair, wearing a white long-sleeved top and black pants, holds a younger Latina girl, about 2-3 years old, dressed in a pink long-sleeved top and pink pants. Both girls are looking at a light blue plush bunny, which an adult Caucasian woman, possibly an employee with grey hair and a red polo shirt, is assisting them with. They are positioned in front of a large stuffing machine with clear panels and colorful red and blue accents. The lighting is bright and functional. Overlaid text reads: 'that we can't wait to carry on.'.
0:23brand logo and slogan
A static shot displays the Build-A-Bear brand logo centered on a clean white background. The logo consists of a circular blue border with the words 'BUILD-A-BEAR WORKSHOP' and 'EST. 1997' in light blue text, enclosing a yellow bear's face with a friendly smile and two light blue paw prints. Below the logo, two lines of text read: 'MAKE THIS HOLIDAY A TRADITION THEY'LL NEVER FORGET.' in a larger blue font, and 'ONLY AT BUILD-A-BEAR' in a smaller blue font. The overall color palette is limited to white, blue, and yellow, creating a clean and branded appearance. This is a purely graphic scene.
