0:00phone case with text overlay 1 The scene opens with a close-up shot of a modern smartphone, enclosed in a pale pink, slightly textured phone case, being held in a person's left hand. The hand is mostly out of focus, with only the thumb and part of the palm visible, wearing a simple silver ring on the ring finger. The phone is tilted slightly to the right, showing its back and a glimpse of the camera module. The background is softly blurred with shades of teal and light green, suggesting an indoor or softly lit environment. Overlaid on the image in white sans-serif font is the text "Sarah is throwing away her old phone case,". The Pela logo, stylized as "pela" with a leaf accent on the 'e', is subtly placed in the bottom right corner, also in white.
0:02woman smiling with phone text overlay A medium shot frames a young adult woman with dark hair pulled back in a high ponytail, looking down at a smartphone in her hands and smiling warmly. She is wearing a dark green v-neck top. Her facial expression conveys happiness and contentment, with her eyes slightly crinkled at the corners and a wide, genuine smile revealing her teeth. She is positioned slightly to the left of the frame, bathed in bright, even lighting that illuminates her face. The background is a soft, out-of-focus mix of light grey and teal, possibly indicating a modern indoor setting with architectural elements. The Pela logo remains in the bottom right. Overlaid text appears in white: "but she doesn't feel guilty about it Well, why would she?".
0:05yellow pela case on compost with text 1 An overhead, close-up shot focuses on a bright mustard yellow Pela phone case lying flat on dark, rich soil or compost. The case features an intricate raised honeycomb pattern with small bee illustrations. The soil is textured with fine particles and tiny dark brown organic matter. The lighting is natural and even, highlighting the details of the case's pattern. The background is entirely filled by the dark soil. Overlaid in white text at the top of the screen is "Sarah has a Pela case". The Pela logo is in the bottom right.
0:07yellow pela case composting time lapse This scene presents a time-lapse, overhead close-up of the same mustard yellow Pela phone case from the previous scene, actively biodegrading into the dark compost. Initially, the case is clearly visible, but over a short period, it gradually breaks down, crumbling and blending into the surrounding dark, rich soil. The honeycomb and bee patterns become increasingly indistinct as the material disintegrates. The lighting remains consistent, emphasizing the process of decomposition. The text "which means her case is 100% compostable" is overlaid in white at the top, and the Pela logo is still in the bottom right.
0:09phone case with text overlay 2 A close-up shot reprises the image of a smartphone in a pale pink Pela case, held in a person's left hand. This shot is nearly identical to the first scene, but with different text overlays. The background remains a softly blurred wash of teal and light green. The phone is angled slightly to the left, showcasing the smooth, matte finish of the case and the dual camera system of the phone. As the scene progresses, three lines of white text appear: "Made from plants. Totally drop proof. Meaningfully designed.", stacked vertically. The Pela logo persists in the bottom right.
0:13green pela case in hand This scene provides a close-up, slightly Dutch-angled view of a person's hand holding a light mint green Pela phone case, fitted onto a smartphone. The case features an intricate, embossed sea turtle design on its back, surrounded by wavy patterns. The background is a brightly lit, out-of-focus environment featuring a light wooden surface in the lower left and vibrant green plant foliage in the upper right. Natural light casts soft shadows. The Pela logo is visible in small print on the lower back of the case. The hand gently rotates the phone slightly, allowing different angles of the case to be seen. The camera slightly pans with the rotation.
0:16multiple pela cases call to action The final scene is a static, medium shot featuring three Pela phone cases, each holding a white smartphone, arranged against a solid, bright mint green background. From left to right, the cases are: a vibrant mustard yellow with the honeycomb and bee pattern, a light lavender with an intricate mandala-like design, and the light mint green with the sea turtle and wave pattern. All three phones have prominent dual camera systems. The Pela logo is centered at the top of the screen in white. Below it, the call to action text reads "Make the switch today and get a FREE case", also in white, serving as a clear prompt for viewers. The overall color palette is bright and fresh, consistent with the brand's eco-friendly message.
