0:00mixing hair dye
A dynamic close-up shot focuses on a black plastic spatula vigorously mixing a white, creamy substance within a dark grey, slightly reflective bowl. The bowl is positioned in the lower-left quadrant of the frame, occupying about two-thirds of the screen. The background consists of a brightly lit, blurred white surface, likely a countertop, creating a clean and clinical environment. As the spatula stirs, the mixture splatters slightly, indicating its semi-liquid consistency. An animated white circular overlay gradually retracts from the right side of the screen, revealing red text. The first text to appear is 'SALLY.', then 'Your roots? Handled.' followed by 'Winning.' with a red dot. The overall lighting is bright and even, casting minimal shadows and emphasizing the activity within the bowl. The dominant color palette includes stark black and white, accented by the vibrant red of the text and logo, conveying a clean, professional, and energetic mood.
0:03woman hair flip
A vibrant medium close-up shot features a confident woman with lustrous, long, wavy dark black hair flowing dynamically. She is positioned centrally, facing slightly towards the right side of the frame, with her shoulders and upper chest visible. Her left hand gracefully runs through her voluminous hair, causing it to cascade and move. She sports a warm, inviting smile, accentuated by deep red lipstick. Her eyes are open and engaging, and she wears subtle, natural-looking makeup. Geometric, dark-toned earrings are visible. The background is a clean, uniformly lit white, creating a bright and airy atmosphere. White text 'Get salon-quality hair color at home.' is overlaid on the lower-left, and the 'SALLY.' logo in red is in the top-right corner. The lighting is soft and even, highlighting the texture and sheen of her hair. The color palette is dominated by her dark hair, warm skin tones, and bright white background, with pops of red from her lipstick and the logo.
0:06text overlay pink
This scene presents a static, minimalist composition featuring bold text centered against a soft, muted light pink background. The text, in a sans-serif font, reads '1200+ shades from trusted brands.' in a dark red color. The 'SALLY.' logo in red is positioned discreetly in the top right corner. The lighting is perfectly even and soft, ensuring no shadows or distractions. The dominant color palette is a harmonious blend of light pink and dark red, evoking a feeling of gentleness and sophistication while emphasizing the brand's presence.
0:07product montage
A dynamic grid-based montage showcasing various hair color products and application steps, divided into six distinct rectangular panels. Each panel is brightly lit and features a different visual. Top left: A smiling woman with vibrant orange curly hair holds a hair dye box. Top right: A close-up of a hand holding a blonde hair dye box. Middle left: A woman with styled brown wavy hair and red lipstick holds a hair care pump bottle. Middle right: A hand squeezes dark liquid hair dye from a tube onto an open palm. Bottom left: An arrangement of four hair dye boxes (Clairol Soy Complex). Bottom right: Hands hold a purple jar of hair dye (XMONDO). The 'SALLY.' logo in red is consistently placed in the top right corner of the entire composite frame. The lighting in all panels is bright, clean, and even studio lighting. The color palette is diverse, reflecting the various product packaging, hair colors, and skin tones, creating a lively and informative visual.
0:08hair dye application
An extreme close-up shot focuses intensely on strands of light-colored hair, likely blonde or bleached, being thoroughly saturated with a dark grey/black hair dye. A hand, encased in a form-fitting black latex glove, meticulously applies the dye, ensuring each strand is coated. The hair is wet and slick with the product, highlighting the texture and process. The background is a very shallow depth of field, blurring into soft, indistinct shapes of skin and possibly part of an ear, suggesting a person's head. The 'SALLY.' logo in red is visible in the top-right corner. White text 'Application essentials for seamless results.' is overlaid on the lower-left. The lighting is bright and direct, emphasizing the application process and the contrasting colors of the hair and dye. The color palette is dominated by the light hair, dark dye, and black glove, with hints of natural skin tones.
0:10woman holding phone
A tight medium close-up shot captures the upper torso of a woman, focusing primarily on her hands holding a smartphone. Her long, straight, reddish-brown hair frames her face, with bangs visible, though her facial features are mostly out of frame at the very top. She is wearing a denim top, possibly a dress or overalls, which is partially visible. Her hands, with neatly manicured nails featuring dark red polish and subtle white/gold nail art, firmly grip a golden, glittery smartphone case. The phone itself has prominent camera lenses. The 'SALLY.' logo in red is in the top-right. White text 'Free hair color advice. Licensed Colorist OnDemand' is overlaid centrally. A small disclaimer 'Our Licensed Colorists are licensed in at least one US state as a cosmetologist.' appears at the bottom. The background is a clean, brightly lit plain white. The lighting is soft and even, highlighting the details of her hair, hands, and the phone. The color palette is warm, featuring reddish-brown, denim blue, gold, and red accents.
0:12smiling woman confidence
A bright and engaging medium shot captures a young woman, likely in her early 20s, with long, straight, dark red hair and a fringe (bangs), smiling directly at the camera. She is positioned centrally within a white, semi-hexagonal frame that appears as an overlay. She is wearing a denim top. Her expression is joyful and confident. The background is a plain, brightly lit light grey. The 'SALLY.' logo in red is in the top-right corner. White text 'Color with confidence.' is overlaid on the lower-left. The lighting is soft, even, and flattering, emphasizing her vibrant hair and positive demeanor. The color palette features the striking dark red of her hair, the light blue of her denim, and the clean white/grey background, creating a fresh and optimistic mood.
0:13dynamic hair movement
A dynamic medium close-up shot focuses on a young woman's face and the sweeping motion of her long, curly brown hair. Her head turns rapidly, causing her hair to fly dramatically around her, creating a sense of movement and volume. Her face is slightly blurred due to the motion, but her light skin tone, subtle pink eyeshadow, and matching pink lipstick are discernible. She is wearing a light blue denim jacket, with its collar visible. The background is a soft, out-of-focus light tone, ensuring that the focus remains on the woman and her hair. The 'SALLY.' logo in red is in the top-right. White text 'Shop head-turning hair color.' is overlaid on the lower-left. The lighting is bright and highlights the individual curls and the overall sheen of her hair. The color palette includes natural brown hair, light skin, soft pinks, and light blue denim, conveying a fresh and energetic aesthetic.
0:14final logo pink
The scene displays a plain, soft, muted light pink background, serving as a clean and elegant canvas. Centered prominently on this background is the brand name 'SALLY.' in bold, sans-serif, dark red letters. The simplicity of the composition ensures the brand name is the sole focus. The lighting is perfectly even and soft, with no harsh shadows or highlights, creating a serene and professional aesthetic. The color palette is restricted to the two harmonious tones of light pink and dark red, reinforcing brand identity with a gentle yet impactful visual.
