0:00kitchen sink mess The scene opens with a static, eye-level shot focused on a modern kitchen sink overflowing with dirty white dishes and mugs. A sleek black gooseneck faucet is centered above the sink, with a small blue sponge on a silver rack to its left and a black soap dispenser to its right. The backsplash features distinctive white square tiles with a black diagonal geometric pattern, creating a dynamic visual. To the right of the sink, a metal dish drying rack is also laden with dishes. The light grey countertop extends across the bottom of the frame, meeting light wood cabinets with black bar handles. The lighting is bright and even, highlighting the cluttered state of the sink. Overlays appear: 'Lazy girl hack' in a white box at the top, followed by 'Me a month ago', '- Trying to meal prep', '- Ended up with a mess', and 'And food I don't even wanna eat' in blue text, layered on the scene. A female figure enters the right side of the frame, leaning over the sink, interacting with the dishes. The overall mood conveys a sense of frustration and a common household problem.
This static, eye-level shot presents a clean and modern kitchen environment, contrasting sharply with the previous scene. A brown cardboard box from 'Blue Apron' is centrally placed on a light wooden kitchen island. The box features the 'Blue Apron' logo in blue, along with icons and text detailing benefits like 'No subscription needed', 'Faster, easier meals', 'Same dedication to quality', and 'blueapron.com'. The kitchen island has white cabinets with black handles. In the background, a black stove with a pink pot sits beneath white upper cabinets. A corkboard adorned with various notes and photos hangs on the wall, adding a touch of personal detail. The lighting is bright and clean, enhancing the fresh and appealing aesthetic. Animated sparkling star effects shimmer around the Blue Apron box, adding a magical or transformative quality. Text overlays from the previous scene, 'Lazy girl hack', persist at the top, followed by new blue text: 'vs Me now', '- Eating a variety of pre-made meals', '- Ready in 5 minutes', '- Up to 40g+ of protein', and '- Thanks to DISH by Blue Apron', which appear sequentially, highlighting the product's benefits.
0:15blue apron offer card The scene transitions to a digital end card, featuring a clean and minimalistic design against a soft, light blue background. The 'Blue Apron' logo is positioned prominently at the top of the frame in a darker, more vibrant blue. Below the logo, large, elegant blue text announces, 'Enjoy 50% off your first three orders*'. Centered beneath this offer is a rectangular button-like element with a light grey background and dark blue text that reads, 'USE CODE: READY50', emphasizing the call to action. At the very bottom of the screen, small, subtle grey text provides important legal information: '*See terms at https://blog.blueapron.com/promo-1'. The entire composition uses a harmonious palette of blues and white, reflecting the brand's aesthetic and conveying a sense of trustworthiness and clarity for the promotional message.
