0:00woman talking intro
A medium shot captures a smiling Black woman with long, dark brown dreadlocks extending past her shoulders. She wears a light blue sleeveless top and a delicate gold heart-shaped pendant necklace. Her expression is friendly and engaging, as she speaks directly to the camera. The lighting is bright and even, casting soft shadows. The background appears to be an indoor setting with a white door on the left and a brown wooden cabinet or door on the right, suggesting a home environment like a bathroom or bedroom. White text overlay "STILL DEALING WITH DRY ITCHY SCALP?!" is prominent at the top of the frame. Her mouth is open as she talks, and her eyes are looking towards the camera. The overall color palette is warm and inviting, with dominant light blues, browns, and the woman's rich skin tone.
0:05woman introduces product
The scene continues with a medium shot of the same smiling Black woman, now holding a dark brown bottle of "SCALP STIMULATING HAIR GROWTH OIL" with a white label and a black pointed nozzle applicator. She presents the product to the camera, gesturing with her free hand to emphasize her points. The bottle is held prominently in the center-left of the frame, close to her face. Her long dreadlocks frame her face, and she maintains a direct gaze and positive facial expression. The background remains the same, a light-colored wall with a white door and brown cabinet. Multiple white text overlays appear throughout the scene, first introducing the product: "THAT IS WHY I STARTED USING BASK & LATHER'S SCALP STIMULATING HAIR GROWTH OIL", then listing ingredients: "IT IS INFUSED WITH PEPPERMINT ROSEMARY HEMP SEED OIL AND GRAPESEED OIL TO HELP NOURISH AND REVIVE YOUR SCALP", and finally a tip: "CONSISTENCY IS KEY". The lighting is bright and frontal, illuminating her and the product clearly.
0:24woman applies product to scalp
The camera transitions to a closer shot, focusing on the woman's head and the upper part of her torso as she actively applies the "SCALP STIMULATING HAIR GROWTH OIL" to her scalp. Her dark brown dreadlocks are visible, and she uses her left hand to part sections of her hair, revealing her scalp. With her right hand, she carefully uses the black pointed nozzle of the bottle to dispense the oil directly onto her scalp. Her eyes are wide and focused on the application, reflecting a serious yet instructional demeanor. The background is largely obscured by her hair and shoulders, but hints of the light-colored wall and brown cabinet remain. Text overlays provide instructional details: "I LIKE TO USE IT RIGHT AFTER I WASH MY HAIR AND IN BETWEEN RETIES" followed by "TO MAKE SURE THAT MY HAIR IS AT ITS OPTIMAL HEALTHY STATE FOR SOMEONE WHO IS DEALING WITH DRY ITCHY SCALP AND WANTED TO SOOTHE YOUR SCALP GO AHEAD AND GIVE THEM A TRY". The lighting remains bright and functional, highlighting the texture of her hair and the product application.
0:39woman discusses product benefits
The shot returns to a medium framing of the Black woman, once again holding the dark brown bottle of "SCALP STIMULATING HAIR GROWTH OIL" with its black nozzle and white label. She is speaking directly to the camera, smiling and gesturing with her hands, particularly pointing to the bottle as she discusses its benefits and ingredients. Her long dreadlocks are visible, framing her face. The background, including the white door and brown cabinet, is clearly seen. Text overlays appear: "THEY DO NOT HAVE ANY TOXIC INGREDIENTS IT'S JUST THE FOUR INGREDIENTS THAT IS IN THIS OIL SO YOU KNOW EXACTLY WHAT YOU PUT ON YOUR SCALP IN TWO DIFFERENT SIZES". The lighting remains consistent, bright and even, maintaining a positive and informative atmosphere.
0:50woman shows product sizes
In a medium shot, the Black woman holds up two identical dark brown bottles of "SCALP STIMULATING HAIR GROWTH OIL" in front of her. One bottle, held in her left hand, appears larger (the 4 oz jumbo size), while the other in her right hand is noticeably smaller (the 2 oz size). She presents them clearly to the camera, allowing for a direct comparison of the product sizes. Her expression is neutral and focused on showcasing the products. Her long dreadlocks are still visible, and the background with the white door and brown cabinet remains. The lighting is consistent and bright. There is no text overlay in this brief shot.
0:52woman call to action
The scene concludes with a medium shot of the Black woman, holding the larger "SCALP STIMULATING HAIR GROWTH OIL" bottle in her hands, positioned in the center-left of the frame. She is smiling and speaking directly to the camera, encouraging viewers to try the product. Her long dreadlocks are visible around her face, and she gestures slightly with the bottle. The background with the white door and brown cabinet is present. White text overlay "I'LL GO AHEAD AND LINK IT DOWN BELOW SO YOU CAN GO A HEAD AND GIVE IT A TRY AND LET ME KNOW WHAT YOU THINK" fills the upper part of the screen. The lighting remains bright and even, maintaining an inviting and positive tone.
