0:00intro talking head and split screen
The scene is divided into two main parts. The top half shows a medium close-up of a Caucasian woman with long, straight blonde hair and bright blue eyes, speaking directly to the camera. She has a surprised or slightly excited expression, with her mouth slightly open. Her skin appears smooth. The background behind her is a light-colored wall with a subtle, abstract black leaf or feather pattern. The bottom half of the screen is further split vertically into two sections. On the left, the same woman is seen from the side in a bedroom setting, wearing loose-fitting, light green loungewear and light-wash jeans, appearing to have a larger midsection. This image is desaturated, almost black and white, conveying a 'before' state. On the right, she is shown from the side in the same bedroom, wearing a vibrant pink crop top and ripped light-wash jeans, revealing a toned midsection. This image is in full color, representing an 'after' state. Text overlays appear: 'I'm not even sucking in.' (0:00-0:01), 'Thank you,' (0:02-0:03), and 'lymphatic drainage.' (0:03-0:04). A small 'paid endorser' label is visible at the bottom left for the entire duration of this scene. The overall color palette transitions from the woman's vibrant color to desaturated to vibrant again, emphasizing a transformation.
0:04talking head explaining weight gain
This is a medium close-up shot of the same Caucasian woman speaking directly to the camera. Her long blonde hair frames her face. She appears expressive, opening her mouth wide and gesturing with both hands spread out, palms facing the camera, to emphasize her point. Her bright blue eyes are prominent. The background is a light gray wall with decorative elements, including a white decorative shelf or mantelpiece with a small plant in a white pot and a large framed artwork visible behind her. The lighting is soft and even, suggesting an indoor, well-lit environment. Text overlays include: 'I gained so much weight' (0:04-0:05) and 'out of no where.' (0:06-0:07). The overall tone is one of surprise and slight exasperation as she recounts her experience.
0:07close up puffy face grayscale
This is an extreme close-up of the woman's face, rendered in grayscale. Her expression is serious and somewhat forlorn, with slightly puffy eyes and a downturned mouth, emphasizing a sense of discomfort or unhappiness. Her blonde hair is visible, framing her face. The background is indistinct due to the tight framing and grayscale. Text overlay 'Puffy face,' (0:07-0:08) is visible. The lighting is soft but highlights the contours of her face, accentuating the 'puffiness.' The overall mood is somber and reflective of a 'before' state.
0:08full body baggy clothes grayscale
A full-body shot of the woman in a bedroom, rendered in grayscale. She stands in profile, looking towards the camera with a wide-eyed, surprised expression. She is wearing a loose-fitting, long-sleeved white top with 'LOVE' printed in red on the front, paired with light-wash jeans. Her midsection appears significantly distended, suggesting bloating or weight gain. The background includes a dark wooden bedside table with drawers, and a bed with a headboard made of light-colored wood slats and a grey and white striped comforter with white pillows. Text overlay 'belly fat,' (0:08-0:09) is visible. The overall mood is somber due to the grayscale and her expression, representing a 'before' state.
0:09full body sleeveless top grayscale
A full-body shot of the woman in a bedroom, similar to the previous scene but from a slightly different angle, still in grayscale. She stands with her back to the camera, looking over her shoulder with a focused expression. She is wearing a sleeveless white top and dark leggings, revealing a more toned but still seemingly larger physique compared to her 'after' shots. Her right arm is slightly raised, suggesting she is adjusting her clothing or posing. The background features the same bed with a light wood headboard and striped bedding. A cat with orange fur is curled up on a dark blanket on the bed. Text overlay 'even my arms looked bigger...' (0:10-0:11) is visible. The lighting is soft and even, continuing the 'before' visual narrative.
0:11talking head explaining lymphatic system
This is a medium close-up shot of the woman speaking directly to the camera. Her long blonde hair is parted in the middle. She has an animated expression, with wide blue eyes and an open mouth, actively gesturing with her hands to explain her point. She wears a grey and white camouflage patterned long-sleeve top. The background is a bright, well-lit indoor setting, possibly a living room or hallway, with light gray walls, white trim, and a window with white blinds on the left. On the right, a mirror or picture frame is partially visible, adding depth to the background. The lighting is bright and even, casting minimal shadows. Text overlays include: 'And it was all because' (0:11-0:12), 'my lymphatic system' (0:12-0:13), 'was congested' (0:13-0:14), 'so toxins were just' (0:14-0:15), 'sitting around in my body.' (0:15-0:16), 'That's why no matter how' (0:17-0:18), 'healthy I tried to eat' (0:18-0:19), 'or how much I worked out,' (0:19-0:20), and 'nothing changed.' (0:21-0:22). Her expressions shift from intense focus to exasperation.
0:22talking head solutions
This is a medium close-up shot of the woman, now in a kitchen setting. She is still wearing the grey camouflage top and has her long blonde hair parted in the middle. She speaks animatedly, making hand gestures, including pointing her index finger upwards. The background shows a modern kitchen with white subway tile backsplash, white cabinetry with black handles, and stainless steel appliances. A black range hood is visible in the background. The lighting is bright and even, typical of an indoor kitchen. Text overlay: 'So I started doing' (0:23-0:24) and 'lymphatic massages' (0:25-0:26) and 'and walking more...' (0:26-0:27). Her expression is determined and slightly triumphant, as she introduces solutions to her previous problems.
0:26woman in kitchen turns to reveal product
This is a medium shot of the woman standing in a modern, brightly lit kitchen. She is wearing the same grey camouflage top. Initially, she is facing slightly to the right, with a thoughtful or questioning expression, and then quickly turns to face the camera. The background features white upper kitchen cabinets with black handles, a white subway tile backsplash, and light-colored countertops. Various kitchen items like a white 'BREAD' container, a red mug, and another white mug with black polka dots are visible on the counter. Text overlay: 'But the biggest game changer?' (0:27-0:28). The camera remains static as she moves, creating anticipation for the upcoming revelation.
0:29woman reveals ryze product
This is a medium close-up shot of the woman in the same bright kitchen setting. She presents a dark brown pouch with 'RYZE Mushroom Coffee' and an orange mushroom graphic printed on it, holding it up with both hands towards the camera. She smiles broadly with her mouth closed, looking directly at the camera. Her long blonde hair is visible, framing her face, and she wears the grey camouflage top. The background consists of white kitchen cabinets, a subway tile backsplash, and light countertops. Text overlay: 'It was RYZE Mushroom Coffee.' (0:30-0:31). The lighting is bright and even, highlighting the product and her positive reaction.
0:32woman preparing ryze coffee initial steps
This is a medium shot, looking down at the woman as she prepares the mushroom coffee on a wooden countertop in her kitchen. She stands behind the counter, actively scooping brown powder from the 'RYZE Mushroom Coffee' pouch into a clear glass mug using a small wooden spoon. To her left is a small, clear carton-shaped glass filled with white liquid (milk), and to her right is a white ceramic mug with a black butterfly design. The background shows white kitchen cabinets, a white subway tile backsplash, and shelves with decorative items like small plants and a 'FARM FRESH EGGS' sign. The lighting is bright and functional. Text overlays: 'This stuff is packed with' (0:33-0:34), '6 adaptogenic mushrooms' (0:35-0:36), and 'that have been used in ancient Chinese medicine' (0:37-0:38). Her expression is focused on the task, but she occasionally glances up at the camera with a slight smile, engaging the viewer.
0:39woman pouring hot water into coffee
This is a medium shot of the woman continuing to prepare the mushroom coffee on the wooden counter. She holds the white ceramic mug with the black butterfly design and carefully pours a stream of dark liquid (presumably hot water) into the clear glass mug containing the mushroom powder, which has now turned into a dark brown mixture. The 'RYZE Mushroom Coffee' pouch is still visible behind the glass mug. The background remains the same modern kitchen with white cabinetry and subway tiles. The lighting is bright and clear. Text overlay: 'to support the lymphatic drainage system.' (0:39-0:41). Her concentration is on pouring the liquid precisely, emphasizing the careful preparation process.
0:41woman stirring coffee with mushroom overlays
This is a medium shot of the woman at the kitchen counter, continuing to prepare the mushroom coffee. She stirs the now-mixed coffee in the clear glass mug with the small wooden spoon. As she speaks, animated graphic overlays of various mushrooms appear around the mug: orange cordyceps mushrooms on the left (0:42-0:43) and a reddish reishi mushroom on the right (0:43-0:44), illustrating the ingredients. The 'RYZE Mushroom Coffee' pouch is still prominently displayed behind the mug. The background is the familiar bright kitchen with white cabinets. Text overlays: 'Mushrooms like' (0:41-0:42), 'Cordyceps and Reishi' (0:42-0:44), 'support the immune system' (0:44-0:45), and 'and a healthy inflammatory response,' (0:46-0:47). She looks up at the camera while stirring, maintaining a friendly demeanor and educational tone.
0:47woman adding milk to coffee
This is a medium shot of the woman finishing the preparation of her mushroom coffee. She picks up the small clear carton-shaped glass containing milk and pours it into the stirred coffee in the clear glass mug, which then turns a lighter, creamy brown. She then continues to stir the mixture with the wooden spoon. The 'RYZE Mushroom Coffee' pouch is still visible behind the mug, alongside the white butterfly-designed mug. The background is the same bright kitchen. Text overlays: 'which helps wake up' (0:47-0:48), 'your lymphatic system' (0:49-0:50), and 'and flush out all that debris.' (0:51-0:52). Her movements are deliberate and practiced, and she maintains a positive expression, illustrating the final steps of preparing the beneficial drink.
0:52woman holding coffee cup talking
This is a medium close-up shot of the woman, leaning slightly over the wooden kitchen counter, holding the clear glass mug of prepared mushroom coffee. The coffee is a creamy light brown color, consistent with a latte. She looks directly at the camera with a bright smile and an engaged expression, speaking enthusiastically. Her long blonde hair falls forward. The background shows the bright kitchen, with white cabinets and a black range hood in the distance, and the 'FARM FRESH EGGS' sign. The lighting is warm and inviting. Text overlays: 'I literally just make' (0:53-0:54), 'myself 1 cup each morning.' (0:55-0:56), 'It takes 30 seconds' (0:56-0:57), and 'and it tastes just like a nutty latte.' (0:58-0:59). She occasionally gestures with the cup for emphasis, conveying her personal endorsement of the product.
1:01talking head and split screen body transformation
The scene is divided into two parts. The top half shows a medium close-up of the woman, speaking directly to the camera. Her expression transitions from looking upwards with an open mouth in surprise to a more direct, excited look. Her long blonde hair is visible. The bottom half of the screen is split vertically into two sections, showcasing a 'before and after' body transformation. On the left, the woman is seen from the side in a bedroom, wearing a loose grey long-sleeved shirt and light-wash jeans, appearing curvier and with her hand to her forehead, seemingly exasperated. This image is desaturated, almost black and white. On the right, she is shown from the side in the same bedroom, wearing a fitted striped long-sleeve crop top and dark-wash jeans, revealing a significantly toned midsection and arms, looking confident with a slight smile. This image is in full color. Text overlays: 'After 2-3 weeks of drinking this stuff,' (1:00-1:01), 'I was shocked' (1:02-1:03), and 'at the difference in my body.' (1:03-1:04). The 'paid endorser' label is briefly visible at the very beginning of this segment. The overall visual narrative strongly emphasizes the positive physical change.
1:06talking head and split screen face transformation
The scene is divided into two main parts. The top half shows a medium close-up of the woman, speaking directly to the camera with an open, enthusiastic mouth and wide blue eyes. Her long blonde hair is visible. The bottom half of the screen is split vertically into two sections, showcasing a 'before and after' face transformation. On the left, her face is seen in grayscale, looking directly at the camera with a serious, slightly puffy, and tired expression. This 'before' shot is identical to the one at 0:07. On the right, her face is shown in full color, looking upwards and slightly to the right, with a smooth, toned jawline and a soft smile, conveying a sense of improved well-being. She is gently touching her jawline. Text overlays include: 'Look at my face!' (1:06-1:07), 'The puffiness was gone, the bloating was gone.' (1:08-1:10), and 'My skin looked better.' (1:11-1:12). The 'paid endorser' label is briefly visible at the beginning. The overall visual narrative strongly emphasizes positive change in her facial appearance.
1:15product shot and call to action
This is a medium shot, centered on a wooden kitchen counter, showcasing the 'RYZE Mushroom Coffee' product prominently. The dark brown pouch with 'RYZE Mushroom Coffee' and the orange mushroom graphic is placed upright on the counter. Next to it, the clear glass mug filled with the prepared creamy light brown coffee is visible, along with the white ceramic mug featuring the black butterfly design, and the small wooden spoon. The background shows the bright, modern kitchen with white cabinets and subway tile. An overlay graphic appears on the upper right: 'RYZE mushroom coffee.' (1:16-1:17). Below it, another graphic appears: 'Click the link below!' (1:18-1:19). The scene is brightly lit and visually appealing, designed to highlight the product and encourage engagement, serving as a clear call to action.
