0:00intro talking head problem setup The scene is framed as a medium shot of a male subject, positioned centrally from the torso up, speaking directly to the camera. The background is a clean, minimalist indoor setting with white walls. To the left, a bright yellow desk lamp illuminates a desk area, creating a warm glow. To the right, a black shelving unit holds various product containers and possibly books, suggesting a functional yet styled environment. The lighting is soft and even, suggesting either natural light from a window or diffused studio lighting, with no harsh shadows. The man gestures subtly with his hands as he speaks, conveying an engaging and informative tone. The dominant color palette includes the vibrant blue of his sweater against the neutral white walls and accents of yellow and black. A text overlay, "If you have thin or fine hair, this video's for you...", is prominently displayed at the bottom of the screen, acting as a direct hook to the target audience. The camera remains static throughout this segment.
0:02hair demonstration problem This shot is a medium close-up, focusing on the male subject's upper chest and face, capturing his engaging eye contact with the viewer. The background remains a simple, clean white wall, typical of an indoor setting, with minimal distractions beyond a slight glimpse of a white doorframe on the left. The lighting is consistent with the previous scene—bright, soft, and evenly distributed, highlighting the subject's features without creating harsh shadows. The man speaks directly, explaining his hair condition, and then runs his fingers through his hair to visually demonstrate its state before product application. His expression is initially conversational, transitioning to a slight show of concern as he highlights his hair's thinness. The primary colors are the dark blue of his knitted sweater contrasting with his light skin tone and the white background. A white text overlay, "This is what my hair looks like every day", is centered at the bottom of the frame, providing context for his actions. The camera maintains a static position.
0:03product tin placement The shot is an overhead close-up, providing a detailed view of a hand placing a round, white tin of hair pomade onto a speckled gray countertop. The tin is labeled 'HIGHLAND GLACIAL CLAY POMADE' with a distinctive orange deer logo and black text providing details like 'LOW SHINE', 'MEDIUM HOLD', 'SUSTAINABLY CRAFTED', and 'COLORADO'. The countertop features a granite-like texture with various shades of gray and black speckles. The lighting is bright and direct from above, creating sharp, clean edges and a slight shadow cast by the tin, emphasizing its three-dimensionality. The primary action is the controlled placement of the product. The dominant colors are the crisp white of the tin and the varied grays of the countertop, contrasted by the orange logo. A white text overlay at the bottom reads, 'before I put Highland in.', linking the product to the preceding discussion. The camera remains static.
This is an extreme close-up shot, focusing intently on the interior of the white product tin and a finger extracting a small amount of the pomade. The pomade itself is a light, cement-gray, clay-like substance with a slightly grainy texture. The finger, belonging to a male, is adorned with a prominent silver ring on the ring finger, adding a subtle detail to the composition. The background is uniformly dark, throwing all emphasis onto the hand and the product. The lighting is bright and directional, creating a clean, almost clinical view of the product being scooped, highlighting its texture. The action is precise and deliberate. The color palette is dominated by the gray of the pomade, the metallic silver of the ring, and the stark black background. A white text overlay at the bottom repeats, 'before I put Highland in.', reinforcing the timing of this action. The camera maintains a static position.
0:06man demonstrates thin hair The scene presents a close-up of the male subject's face and the top of his head, with his right hand gently touching his hair. His eyes are bright, and his expression conveys a slight exasperation or descriptive focus on his hair's current state. The background is a clean, bright white wall. The lighting is soft and even, highlighting the contours of his face and the natural texture of his hair without creating harsh shadows. The primary action involves him demonstrating the quality of his hair by touching it. The dominant colors are the dark brown of his hair, the light olive tone of his skin, and the crisp white background, with a hint of the blue sweater. A white text overlay positioned at the bottom states, 'Super fine, pretty thin hair that is just', setting up the problem statement. The camera maintains a static position throughout the shot.
0:06overhead wet hair scalp This scene provides an overhead, close-up perspective directly looking down onto the crown of the male subject's head, showcasing his wet, dark brown hair and scalp. The hair is parted, and some areas of the scalp are visibly exposed, emphasizing its 'thin' quality. Drops of water are visible on the strands, indicating it's freshly washed. The environment is an implied bathroom setting, with a glimpse of a white sink or countertop visible in the lower right corner, confirming the context. The lighting is bright and direct, typical of overhead bathroom lighting, illuminating the hair and scalp uniformly. The composition focuses solely on the hair, acting as a visual testament to its natural state. The color palette consists mainly of the dark, almost black, wet hair, contrasting with the lighter pinkish-tan tones of the scalp and the clean white of the adjacent fixture. The camera remains static.
0:08overhead man wet hair Framed as an overhead medium close-up, this scene looks down upon the male subject as he runs both hands through his damp, dark hair, attempting to demonstrate its lack of natural volume. The upper body of the man is visible, wearing a dark red t-shirt. The background is an indoor setting, likely a bedroom, with a white, rumpled bed and a white tower fan visible in the upper left corner, suggesting a casual, personal environment. The lighting is soft and diffused, likely natural light entering the room, casting gentle shadows. The central action is the man manipulating his hair to illustrate its flatness and lack of texture. The color palette features the dark brown hair, the red of his shirt, and the various muted tones of the bedroom, creating a lived-in feel. A white text overlay across the bottom of the frame reads, 'completely lacking in volume & texture. Exactly', continuing the problem statement. The camera is static.
0:09talking head frustration This shot is a medium close-up, centering on the male subject's face as he speaks directly to the camera, running his hand through his hair to demonstrate the problem described. His expression conveys a sense of slight frustration but also a desire to explain, with his eyes widening slightly for emphasis. The background is a simple, bright white wall, similar to earlier talking head segments, ensuring the focus remains on the speaker. The lighting is soft and even, providing a clean and well-lit view of his face and hair without harsh shadows. The key action is the man's verbal explanation combined with his physical gesture of running his hand through his hair, emphasizing its lack of volume and texture. The dominant colors are the dark blue of his knitted sweater, the dark brown of his hair, and the light olive tone of his skin against the bright white wall. A white text overlay at the bottom of the screen displays, 'completely lacking in volume & texture. Exactly', reinforcing his dialogue. The camera remains static.
0:10product application mirror The scene is a close-up, captured from a slightly low, angled perspective, focusing on the male subject's face as he intently styles his hair in front of an unseen mirror. His hands are raised, actively working the product into his hair, creating an impression of focused effort. The background is dark and blurred, suggesting a typical bathroom or dressing area, but without specific distracting details, keeping the attention on the subject. The lighting is softer and more atmospheric than previous scenes, perhaps indicating artificial indoor lighting, with some light catching the highlights in his dark hair. A silver bracelet is visible on his left wrist. His facial expression is concentrated and determined. The dominant color palette is dark, with the black of his t-shirt and hair blending into the background, contrasted by the lighter tones of his skin and the subtle gleam of his hair. A white text overlay at the bottom states, 'why I need something that's going to do the', articulating the purpose behind his action. The camera is static.
0:13product application hair This extreme close-up focuses on the male subject's forehead, hairline, and hands as he vigorously works product into his hair. The camera is positioned slightly below eye level, looking up at his face, which is mostly obscured by his hands and hair but reveals a concentrated, upward gaze. His fingers are deeply embedded in his hair, lifting and shaping it, demonstrating the application of the product for volume. The background is a clean, white wall, similar to earlier talking head shots, providing a neutral canvas. The lighting is bright and even, highlighting the texture of his hair and the movement of his hands. The main action is the physical manipulation of his hair. The color scheme is dominated by the dark brown of his hair, the light skin tones of his hands and forehead, and the stark white background, with a hint of the blue sweater sleeve. A white text overlay at the bottom reads, 'opposite. Not only does it give me the volume', explaining the desired effect of the product. The camera maintains a static position.
0:14styled hair side profile This medium shot presents the male subject in a side profile, showcasing his now visibly styled and voluminous dark hair. His head is turned slightly to the right, allowing the camera to capture the fullness and texture achieved. The background is an indoor environment, featuring a wooden shelf filled with colorful books and lush green potted plants, including a trailing vine that adds a natural, vibrant element. The lighting is soft and natural, likely from a window, illuminating his profile and hair from the front, creating a pleasant and bright atmosphere. His expression is calm and contemplative, seemingly admiring the result. He is wearing a light gray t-shirt. The color palette is rich with the dark brown of his hair, the green of the plants, the varied hues of the books, and the neutral gray of his shirt, all contributing to a warm, inviting mood. A white text overlay at the bottom says, 'texture and body and kind of fullness I'm', detailing the benefits. The camera remains static.
0:17talking head benefits The scene reverts to a medium shot of the male subject, centered from the torso up, speaking directly into the camera with an enthusiastic and confident demeanor. His hair is now visibly styled, appearing fuller and well-textured. The background is the familiar minimalist indoor setting with white walls, featuring the yellow desk lamp on the left and the black shelving unit with products and books on the right. The lighting is soft, even, and bright, consistently highlighting his features. He gestures with his hands as he speaks, conveying his satisfaction with the product's results. His facial expression is animated and positive, reflecting his appreciation for the product. The dominant colors include the blue of his knitted sweater, the clean white of the walls, and the contrasting yellow and black elements in the background. A white text overlay at the bottom reads, 'looking for each and every day, but I know that', continuing the explanation of the product's benefits. The camera is static.
0:19ingredient kaolin clay This shot offers an overhead close-up of a pile of finely milled white powder, identified as 'Kaolin Clay,' spread across a matte black surface. The powder is loosely heaped in the center, with finer particles scattered around it, showcasing its natural texture. The background is a stark, plain black, which makes the white powder stand out prominently. The lighting is bright and focused, likely from an overhead source, creating subtle shadows that enhance the three-dimensional quality and texture of the clay. The composition is entirely devoted to showcasing this ingredient. The color palette is minimalist, featuring the pure white of the clay against the deep black background. Two white text overlays are present: 'Kaolin Clay' prominently in the center, and a smaller, bottom overlay reading, 'the ingredients are going the extra mile to help'. The camera remains static.
0:19ingredient pine sandalwood Captured from an overhead close-up perspective, this scene features a scattered arrangement of small, reddish-brown wood chips and a sprig of dark green pine needles, representing key ingredients. The wood chips have a slightly rough, splintered texture, while the pine needles are sharp and vibrant. These components are spread across a plain, matte black surface, which creates a strong contrast and makes the colors pop. The lighting is bright and directed, enhancing the natural textures and colors of the organic materials. The composition is a still life, focusing on the raw forms of the ingredients. The dominant colors are the rich reddish-brown of the wood and the deep green of the pine, set against the stark black background. Two white text overlays are present: 'Pine + Sandalwood Oil' centrally, and 'the ingredients are going the extra mile to help' at the bottom. The camera is static.
0:20ingredient vitamin e This scene is a close-up shot focused on a hand holding a small, metallic copper measuring spoon. A stream of clear, slightly viscous liquid, identified as 'Vitamin E', is pouring steadily from the spoon, creating a thin, unbroken line. The background is a textured, earthy brown surface, possibly concrete or a natural rock formation, which adds a rustic, organic feel to the shot. The lighting is precise and direct, illuminating the liquid as it flows and creating a sheen on the copper spoon, emphasizing the action. The central action is the pouring of the liquid, signifying the addition of an ingredient. The color palette is warm, featuring the metallic copper, the translucent clear/light yellow of the oil, and the earthy brown of the background. Two white text overlays are present: 'Vitamin E' in the center, and 'protect my hair and scalp rather than break it down' at the bottom. The camera remains static.
0:21ingredient jojoba oil Presented as a close-up, this scene mirrors the previous one but features a darker, amber-colored, viscous liquid, identified as 'Jojoba Oil,' pouring from the same metallic copper measuring spoon. The liquid creates a thick, steady stream as it descends. The background maintains the same textured, earthy brown surface, providing a consistent, organic context. The lighting is direct and focused, highlighting the rich color and viscosity of the oil as it pours, creating subtle reflections on the copper spoon. The primary action is the controlled pouring of the ingredient. The color palette is warm and natural, dominated by the rich amber of the oil, the copper of the spoon, and the earthy brown of the background. Two white text overlays are present: 'Jojoba Oil' centrally, and 'protect my hair and scalp rather than break it down' at the bottom. The camera is static.
0:22talking head ingredient benefits The scene features the male subject in a medium shot, from the torso up, addressing the camera directly with a persuasive and confident expression. His hair is now styled, appearing full and well-maintained. The background is the familiar bright white wall, with the yellow desk lamp on the left and the black shelving unit with products on the right, maintaining visual continuity with earlier talking head segments. The lighting is soft, even, and bright, consistent throughout the series of talking head shots. He gestures with his hands to emphasize his points, conveying conviction about the product's protective qualities. His facial expression is assured and engaging. The color palette centers on the deep blue of his knitted sweater, the light tone of his skin, and the clean white of the walls, accented by yellow and black elements. A white text overlay at the bottom reads, '& deteriorate it. Not only did GQ name it the very', building anticipation for the proof point. The camera is static.
0:25talking head gq proof point This shot combines a medium shot of the male subject speaking to the camera with a screen recording overlay taking up the top half of the frame. The man, positioned centrally in the lower half, maintains eye contact, his expression confident and proud. The overlay displays a clean, white webpage from 'GQ Recommends,' with the headline 'The Best Pomades for Thinning Hair Makes Every Day a Good Hair Day.' Below the headline, an image of the Highland product tin is prominently featured, and a callout box highlights 'Best Pomade for Thinning Hair, Overall.' The man's background is the familiar white wall with the yellow lamp and black shelf, while the overlay's background is white. The lighting on the man is soft and even; the overlay is brightly lit as if from a screen. The main action is the man presenting external validation for the product. The dominant colors include the blue of his sweater, the white of the wall and overlay, and the black text and orange logo within the overlay. A white text overlay at the bottom reads, 'best styling product for fine & thinning hair, but it', explicitly linking the GQ endorsement to the product's benefits. The camera is static.
0:29talking head comparison The scene shows a medium shot of the male subject speaking directly to the camera, with the upper portion of the frame filled by a blurred visual comparison. The man, positioned in the lower half, speaks with conviction, gesturing subtly to convey his message. The blurred overlay features indistinct red and white containers, visually representing competing hair product brands, suggesting a comparison without explicitly naming them. The man's background is the consistent white wall with the yellow lamp and black shelf. The lighting on the man is soft and even, while the blurred overlay maintains a bright, diffused illumination. The central action involves the man verbally making a comparison, while the blurred visuals support the idea of other brands being outcompeted. His expression is confident and persuasive. The color palette is dominated by the blue of his sweater, the white of the wall, and the hazy red and white tones of the blurred products. A white text overlay at the bottom states, 'even beat out all the legacy big store brands you've been using your entire life...', emphasizing the product's superior performance against established competitors. The camera remains static.
0:32end card dont love it This is a full-screen, static shot featuring elegant dark gray sans-serif text centered on a plain light gray or off-white background. The text reads, 'Don't Love It?', presented in a clear, legible font. The environment is entirely minimalist, serving as a clean canvas for the text. The lighting is uniform and soft, ensuring readability without any harsh glare or shadows. The primary purpose of the scene is to present a textual call-to-action or an offer of reassurance to the viewer. The color palette is monochromatic, relying on the contrast between the dark gray text and the light gray background to convey its message effectively. There is no camera movement, maintaining a sense of calm and clarity.
0:33end card money back This is a full-screen, static shot, building upon the previous text overlay. The elegant dark gray sans-serif text 'Don't Love It?' remains centered at the top, and directly below it, new text appears: 'Your Money Back.', which is prominently underlined. The background is a consistent plain light gray or off-white, maintaining the minimalist aesthetic. The lighting is uniform and soft, ensuring all text is easily readable. The scene's purpose is to communicate a strong guarantee or objection-handling message, reinforcing trust. The monochromatic color palette of dark gray text on a light gray background continues, providing a clean and direct presentation. There is no camera movement, emphasizing the static nature of the information being presented.
0:33end card brand name This is a full-screen, static shot displaying the brand name 'HIGHLAND' in bold, dark gray, sans-serif capital letters, centrally positioned on a plain light gray or off-white background. The font is clean and modern, representing the brand's identity. The environment is entirely minimalist, serving as a neutral backdrop for the brand's logo. The lighting is uniform and soft, ensuring the text is clearly legible without any visual distractions. The primary purpose of this scene is to conclude the video with clear brand recognition. The color palette is simple and monochromatic, featuring the dark gray brand name against the light gray background. There is no camera movement, providing a clear and impactful final brand statement.
