0:00woman holding product box over face
A medium shot captures a young woman, partially obscured by a rectangular white product box, standing in a brightly lit, modern kitchen. The box, labeled "pura. Smart Fragrance Diffuser," is held in front of her face, with only her long, blonde hair visible around the edges. The background features a white wall adorned with six black-framed square pictures arranged in a grid of three columns and two rows, depicting interior scenes. To the right, a large window reveals a cityscape with tall glass buildings, suggesting a high-rise apartment. Below the woman, a gleaming stainless steel sink is visible in the foreground, with various kitchen items like a white pitcher, a wooden cutting board, and a decorative tray with small items on the white countertop. The overall color palette is bright and clean, dominated by whites, grays, and the natural light from the window. The lighting is soft and even, originating from the large window, creating subtle highlights on the white surfaces.
0:01product boxes overhead
An overhead shot showcases the Pura Smart Fragrance Diffuser box along with several smaller, rectangular fragrance refill boxes on a pristine white surface. The main diffuser box is larger and white, featuring the 'pura. Smart Fragrance Diffuser' label prominently. Four smaller 'allos' branded refill boxes are scattered around it; these boxes are made of kraft paper with colorful labels indicating different scents like blue, brown, red, and green. Soft, bright natural light illuminates the scene, casting subtle shadows to the right and behind the objects, indicating a light source from the left. The composition is clean and minimalist, highlighting the products against a simple background. The color palette is earthy for the smaller boxes, contrasted with the stark white of the main product packaging and the surface.
0:02woman introducing fragrance pods
A medium shot captures the young woman from the previous scene, now holding various small 'allos' fragrance refill boxes in front of her face, then slowly lowering them to reveal her smiling expression. The background remains the same modern kitchen with a gallery wall of framed photos and a large window overlooking a cityscape. The lighting is bright and natural, coming from the window, creating a cheerful atmosphere. She presents three different 'allos' boxes: first a blue one labeled 'CALM', then a green 'FOCUS', and finally a red 'ENERGY' one. Her hands are positioned symmetrically as she holds each box directly in front of her. The color palette is bright with the white of her shirt and the kitchen, accented by the colors of the small fragrance boxes and the subtle urban hues outside the window.
0:07diffuser unboxing overhead
An overhead shot focuses on the unboxing of the Pura Smart Fragrance Diffuser. A pair of hands, with neatly manicured nails, is seen lifting the white, circular diffuser from its white packaging box. The diffuser itself is smooth and white with the 'pura' logo subtly debossed on top. In the background, the larger Pura product box and several small 'allos' fragrance refill boxes are still visible on the white surface. The lighting is bright and even, highlighting the clean, modern design of the products and the minimalist unboxing experience. The focus is entirely on the product being revealed.
0:08woman holding diffuser over face
A medium shot mirrors the initial scene, with the young woman now holding the circular white Pura Smart Fragrance Diffuser directly over her face. Her long blonde hair frames the diffuser, which completely obscures her features. The modern kitchen backdrop, featuring the framed pictures and the large city-view window, remains unchanged. The stainless steel sink and white countertop with decorative items are visible below. The natural light from the window continues to bathe the scene in bright, even illumination. The overall color scheme is predominantly white, creating a clean and fresh aesthetic. The action is brief, serving to introduce the physical diffuser after its unboxing.
0:09woman demonstrating diffuser pods
The medium shot continues, showing the woman demonstrating the Pura Smart Fragrance Diffuser and its refill pods. She first lowers the diffuser to reveal its underside, showing the empty slots for the fragrance capsules, and then positions it forward, revealing two small 'allos' fragrance pods (one green, one blue) neatly inserted into the diffuser. Her expression is bright and engaging as she looks at the camera. The kitchen environment with its gallery wall, city window, and countertop decor remains consistent, bathed in ample natural light. The colors are crisp whites and grays, with vibrant accents from the fragrance pods. The action focuses on the functionality and ease of use of the product.
0:13woman installing diffuser
A wider shot frames the woman as she installs the Pura diffuser. She is seen from behind, then turns to face the camera. She bends down at the waist, reaching for an electrical outlet on the white kitchen wall, just below the framed pictures and above a decorative wooden tray with pine branches and a candle. The diffuser is then shown plugged into the wall, a discrete white disc against the white background. The large window on the right continues to offer a panoramic view of the city. The bright natural light from the window casts a soft, warm glow across the scene. The kitchen appears tidy and well-decorated, with a minimalist aesthetic complemented by natural wood accents. The overall color scheme is light and inviting.
0:18mirror selfie living room mug
A mirror selfie shows the young woman in her living room, holding a light green smartphone to capture her reflection. She holds a white ceramic mug in her left hand. The background reveals a cozy living space with a dark gray sofa adorned with red and green plaid pillows, and a large window offering a stunning view of a modern cityscape. Her outfit is a white long-sleeved sweatshirt with an American flag and striped pajama pants, revealing her midriff. The lighting is bright and airy, indicating daytime, with natural light streaming in from the large window. The color palette combines festive reds and greens from the pillows with the neutral tones of her clothing and the urban backdrop. Her expression is a playful smile.
0:19diffuser plugged in close up
A close-up shot focuses on the white, circular Pura Smart Fragrance Diffuser, now fully plugged into a white electrical outlet on a clean white kitchen wall. The diffuser is discreetly positioned below a set of white light switches. Above it, a decorative arrangement on the white countertop features a wooden tray, a white ceramic vase with green pine branches, a dark candle in a jar, and various small gold-accented accessories. The lighting is bright and natural, coming from an unseen window, creating soft shadows and highlights on the textured surfaces. The color palette is natural and warm, with whites, browns, and greens dominating the frame, emphasizing a cozy yet modern aesthetic.
0:21woman walks to couch and sits
A wide shot shows the young woman walking from the background towards a dark grey sectional sofa in a modern living room. She carries a white mug. She pauses to look out the large floor-to-ceiling windows, which offer a sprawling view of a vibrant cityscape with numerous high-rise buildings under a clear blue sky. She then settles comfortably onto the sofa, which is adorned with red and green plaid and striped pillows, and a soft, fluffy white blanket. The room is spacious and well-lit by the natural daylight. A white textured coffee table is visible in the foreground. The overall color palette is a mix of warm and cool tones, with the urban blues outside complementing the festive reds and greens indoors, creating a sense of sophisticated comfort.
0:24mirror selfie living room different pose
A mirror selfie captures the young woman in her living room, holding her light green smartphone up to take the photo. She is standing, posing casually with one leg slightly bent and her weight shifted. In her other hand, she holds a white ceramic mug. The background is identical to the previous mirror selfie, featuring a dark gray sofa with red and green plaid pillows, a soft white blanket, and a large window overlooking a bustling cityscape. The scene is brightly illuminated by natural light, emphasizing the urban view. Her expression is a confident and friendly smile. The color palette remains consistent with the festive and neutral tones of the living space.
0:25app screen fragrance selection
A screen recording of the Pura app is overlaid onto a blurred shot of the living room couch, specifically showing two red and green plaid cushions and a plush white blanket. The app displays a 'Cardamom Vanilla' fragrance refill and options to adjust 'Intensity', set a 'Timer', and 'Start' the diffuser. The app's interface is dark, with white text and icons, contrasting with the vibrant background of the soft furnishings. Below the main fragrance display, sections for 'Schedules' and 'Auto-alternate fragrances' are visible, along with a 'Light' toggle. The app screen occupies the majority of the frame, providing clear details of its features. The lighting of the background is soft and diffused, matching the bright natural light of the room.
0:28woman on couch with phone
A wide shot shows the young woman comfortably seated on the dark gray sectional sofa in her living room. She is wrapped in a soft white blanket and engrossed in her light green smartphone, which she holds with both hands. Her long blonde hair falls over her shoulders. The expansive windows behind her reveal the bustling cityscape, with numerous buildings under a bright sky. The sofa is decorated with festive red and green plaid and striped pillows. A white textured coffee table with a white ceramic mug rests in the foreground. The natural light from the windows illuminates the entire scene, creating a peaceful yet modern ambiance. The color palette is a mix of urban grays and blues, combined with the warm reds and greens of the decor.
0:29woman drinking in kitchen
A medium shot captures the young woman in her modern kitchen, standing at a pristine white countertop. She holds a white ceramic mug and saucer to her lips, taking a sip, then briefly looks off-camera to her right. The background features dark brown upper and lower cabinets, a stainless steel stove, and a white tiled backsplash, reflecting a sleek and functional kitchen design. A hint of a window with city views is visible on the far left. The lighting is bright and even, highlighting the clean lines of the kitchen. The color palette is predominantly white and dark brown, offering a clean, contemporary feel. Her action is brief, suggesting a moment of quiet enjoyment.
0:30app screen schedule calendar
A screen recording of the Pura app's scheduling feature is overlaid onto the same blurred living room background, featuring the dark gray couch with plaid pillows and a cityscape view through the window. The app displays a calendar interface titled 'Living Room' with days of the week (S, M, Tu, W, Th, F, S) across the top. Time slots from 3 AM to 1 PM are visible, showing 'Mint Leav...' fragrance scheduled for early mornings on Sundays and Fridays. A large 'plus' icon at the bottom right suggests adding new schedule entries. The app interface is predominantly white with black text, contrasting with the darker tones of the sofa and the bright city views in the background. The lighting in the background is consistent with natural daylight.
0:32woman on couch with phone continued
A wide shot continues to show the young woman seated on the dark gray sectional sofa in her living room, actively engaged with her light green smartphone. She is comfortably nestled under a soft white blanket. The expansive windows behind her reveal the bustling cityscape, with numerous buildings under a clear blue sky, filling the upper half of the frame. The sofa is adorned with vibrant red and green plaid and striped pillows. A white textured coffee table with a white ceramic mug rests in the foreground. The natural light from the windows illuminates the entire scene, creating a peaceful yet modern ambiance. Her facial expression shows concentration as she swipes on her phone. The color palette mixes urban neutrals with festive decor.
0:33app screen schedule templates
A screen recording of the Pura app's schedule templates is overlaid onto the blurred living room background, displaying the couch, pillows, and city view. The app interface is white with black text, showcasing several predefined scheduling options like 'Rise and shine (06:00 AM - 10:00 AM)', 'All day long (10:00 AM - 07:00 PM)', 'Work from home (09:00 AM - 05:00 PM)', and 'Relaxing evening (06:00 PM - 09:00 PM)'. Icons accompany each template. Below these, there's an option to 'Create a custom schedule'. The overlay is clean and prominent, demonstrating the app's user-friendly features against the soft, homey backdrop. The natural light of the room subtly lights the background elements.
0:35app screen custom schedule
A screen recording of the Pura app's custom schedule creation interface is overlaid onto the blurred living room background. The interface is white with black text, showing options to 'Cancel' or 'Save and replace' a schedule. The title 'Rise and shine' is editable. Users can select 'fragrance bay' with 'Mint Leaves' and 'Cardamom Van...' options. Below, there's a 'Repeat on' section with days of the week, and 'From' and 'End' time inputs (06:00 AM - 10:00 AM). A warning about schedule overlap is also displayed. This detailed screen shows customization options against the soft, warm tones of the living room background, which is lit by natural daylight. The overlay is clear and prominent, highlighting the app's functionality.
0:37woman on couch with mug
A wide shot shows the young woman on the dark gray sectional sofa in her living room, enjoying a beverage. She is initially holding a white ceramic mug to her mouth, then places it on the white textured coffee table, and shortly after picks it up again, appearing contemplative. She is wrapped in a soft white blanket. The large windows behind her present a stunning view of a modern cityscape under a bright sky. The sofa is adorned with red and green plaid and striped pillows. The natural light from the windows provides bright, even illumination. The color palette blends the cool urban blues and grays with the warm, festive reds and greens of the decor, creating a cozy and inviting atmosphere with a metropolitan backdrop.
0:40woman drinking in kitchen quick
A quick medium shot returns to the young woman in her modern kitchen, standing at a white countertop. She holds a white ceramic mug to her lips and takes a sip, her eyes briefly closing in apparent enjoyment. The background displays dark brown cabinetry, a stainless steel stove, and a white tiled backsplash. The bright, even lighting highlights the clean kitchen surfaces. The color palette is composed of whites, dark browns, and metallic grays, maintaining a sleek, contemporary feel. This short shot is designed to quickly reiterate the domestic setting and a moment of personal comfort.
0:40pura billboard cityscape
A wide shot captures an outdoor scene dominated by a large, prominent Pura billboard against a backdrop of a dense urban cityscape. The billboard, dark blue or black, displays the 'pura.' logo on the left and the slogan 'Expand your scents of place.' with an image of a woman relaxing in a bathtub filled with water on the right. Below the bathtub image, 'Premium home fragrance' is written. Numerous tall, modern buildings under a bright, overcast sky define the cityscape. In the foreground, the tops of older brick buildings are visible. The lighting is bright but diffused, characteristic of an overcast day, providing clear visibility of the billboard and surrounding architecture. The color palette is industrial with grays and blues from the buildings, contrasting with the dark billboard and the bright white text.
