0:00WSS logo intro
The scene displays a static, vibrant red background. Centered prominently is the WSS logo, which consists of the white letters "WSS" encapsulated within a white, rounded, irregular oval shape, resembling a shoe print. Below the logo, also in white sans-serif font, is the tagline "Your Neighborhood Shoe Store.". Small, stylized white asterisks are scattered across the red background, creating a subtle, festive, or celebratory mood. The lighting is even and bright, highlighting the crisp white elements against the deep red. The overall color palette is a striking red and white.
0:01Woman with puffer jacket Christmas
A medium shot captures a woman sitting on a wooden chair in a warmly lit living room decorated for Christmas. To her right, a large Christmas tree adorned with warm fairy lights, silver tinsel, and red ornaments glows brightly. In the background, shelving units with books and decor, also strung with lights, and a tall green cactus add to the cozy, festive environment. The lighting is soft and ambient, primarily from the Christmas lights, casting a warm glow. The woman smiles broadly, holding a cream-colored puffer jacket. She then brings the jacket closer, burying her face into it with a joyful expression. The color palette is dominated by warm yellows, reds, and greens, creating an inviting and happy atmosphere. Text overlays appear: 'GREAT GIFTS UNDER $40' in white, bold, sans-serif font, and a 'WSS Athletic' logo.
0:05Boy with shoe Christmas
A medium shot frames a young boy sitting on a chair, showcasing a new sneaker in a festive, cozy living room setting. Behind him, a white mantelpiece is decorated with red ornaments, green stockings, and lit candles, creating a warm ambiance. To his right, a smaller, white-branched Christmas tree with red and white ornaments and warm lights adds to the holiday decor. The lighting is soft and warm, emanating from the various decorative lights. The boy holds a black, white, and orange athletic shoe with an open-mouthed, excited expression. The overall color palette features festive reds, whites, and greens, contributing to a cheerful and celebratory mood. Text overlays appear: 'BRANDS LIKE' and the Nike and Adidas logos, followed by 'AND MORE'.
0:08Woman on couch with shoe Christmas
A medium shot features a young woman seated on a light-colored sofa in a warmly decorated home. Behind her, a window draped with garlands and twinkling Christmas lights creates a soft, blurred background effect, suggesting an evening setting. The sofa is adorned with several throw pillows in warm, earthy tones and patterns. The lighting is soft and ambient, primarily from the Christmas lights, creating a cozy and inviting atmosphere. The woman holds a black and white athletic shoe, looking at it with a pleased and slightly surprised expression. The color palette is warm and inviting, with dominant browns, creams, and the festive glow of holiday lights. Text overlay appears: 'UP TO 60% OFF' in large white font.
0:10Older woman with shoe Christmas
A medium shot captures an older woman seated on a light-colored sofa, happily displaying a new pair of athletic shoes. The background shows a festive Christmas setting, with windows adorned with garlands and lights, and wrapped presents visible on the left, adding to the holiday cheer. The sofa is decorated with comfortable-looking throw pillows in a variety of patterns, including a red and white plaid. The lighting is warm and gentle, contributing to a cozy home atmosphere. The woman holds up a silver-colored New Balance running shoe, beaming with delight. The dominant colors are warm and festive, including reds, greens, and neutral tones from the sofa and pillows. Text overlays appear: '¡Gracias!' and 'THEIR JOY IS WORTH IT ALL' in white, bold font.
0:12WSS storefront call to action
This scene employs a dynamic split-screen composition. The left side presents an eye-level, exterior wide shot of a brightly lit WSS shoe store at dusk or early night. The modern building features large glass windows that reflect the ambient light, and a prominent red-lit WSS logo is displayed at the top, along with the tagline 'Your Neighborhood Shoe Store'. Various major brand logos like Nike, Jordan, Adidas, Vans, and New Balance are visible on the store's facade, indicating the range of products. The building is well-lit with internal and external lights, making it stand out against the dark sky. The right side of the screen is a solid, vibrant red background. Bold white text dominates this side, stating 'THEIR JOY IS WORTH IT ALL' in English and 'SU ALEGRÍA LO VALE TODO' in Spanish. Further down, 'OPEN LATE' and 'SHOPWSS.COM' are displayed. Briefly, a speech bubble graphic with 'THOSE ARE FIRE!' appears near the WSS logo on the left. The overall color scheme is impactful red, white, and the blue tones of twilight, conveying excitement and accessibility.
