0:00hair edge smoothing demonstration
A medium close-up shot features a young Black woman with clear, dark brown skin and sleek, dark hair. She looks directly at the camera initially, then her hands enter the frame to gently smooth down her hair edges on her left temple, moving her fingers in a downward motion. She then subtly shifts her gaze and body slightly to her right, continuing to smooth the hair edges on her right temple with similar, careful finger strokes. The background is a plain, light gray or off-white wall with minimal texture, suggesting a simple indoor setting. The lighting is soft and diffused, coming from the front, illuminating her face evenly without harsh shadows. Her expression is calm and focused on the demonstration. Overlaid white text at the top reads, 'Your new favorite viral hair product 🔗'. After a brief moment, additional white text appears below, stating, 'Bask and lather Viral Edge Control use it / Locs / Braids / Slay ponytails'. The overall color palette includes warm skin tones, dark hair, a light blue patterned top, and a light peach/pink patterned jacket, complemented by the neutral background.
0:05hair edge brush introduction
This medium close-up scene transitions from a left-side profile of the same young Black woman to a more front-facing angle. Her dark hair is neatly tied back, emphasizing the smooth edges around her ear and neck. She briefly touches the back of her neck/hair with her hand, then looks towards the camera with a calm expression. The background features the same light gray/white wall, but now a silver towel rack and a faint white spray bottle are visible, suggesting a bathroom setting. The soft, frontal lighting continues to highlight her features. Overlaid white text at the top persists: 'Your new favorite viral hair product 🔗'. New white text is introduced on the right side of the screen, listing benefits: 'Natural 🌱 / Firm hold 💪 / No flakes 🙅 / Viral 🔥'. Towards the end of the clip, she holds up a small, dual-sided edge brush, one end with pink bristles and the other with gold-colored bristles, and briefly positions it near her hair, indicating its use.
0:07hair edge finger smoothing recap
A medium close-up shot brings the focus back to the young Black woman as she once again demonstrates smoothing her hair edges with her fingers. She uses her right hand to meticulously lay down the baby hairs on her left temple, then switches to her left hand to achieve the same effect on her right temple. Her movements are precise and purposeful, reinforcing the neat and controlled appearance of her hairline. Her gaze shifts subtly between looking down at her hands and glancing slightly towards the camera. The background remains the familiar light gray/white wall, with a hint of the bathroom fixture. Consistent soft frontal lighting illuminates the scene. The text overlay from the previous scene continues to display: 'Your new favorite viral hair product 🔗' at the top, and 'Natural 🌱 / Firm hold 💪 / No flakes 🙅 / Viral 🔥' on the right side.
0:10product application demonstration
The scene is a medium close-up of the young Black woman, now holding a circular, black jar of hair product, initially upside down, then right side up, revealing the label 'BASK & LATHER Viral Edge Control'. She quickly opens the jar to expose a vibrant, reddish-orange gel product inside. Subsequently, she takes a small, black, double-sided edge brush and dips the bristle end into the gel, scooping out a small amount. Her attention is then directed to her right temple as she begins to apply the product to her hairline with the brush, ensuring precision. The background is the familiar light gray/white wall with the visible bathroom fixture. The soft frontal lighting remains consistent. The top text 'Your new favorite viral hair product 🔗' is still present, as is the list on the right: 'Natural 🌱 / Firm hold 💪 / No flakes 🙅 / Viral 🔥'. Additionally, new white text 'Click Link 🔗 below' appears at the bottom center of the screen, inviting viewer interaction.
