0:00protein choice text 1 A vertical wide shot features a vibrant, solid yellow background. In the upper and lower thirds of the frame, two identical black, shallow bowls are positioned centrally. Each bowl is filled with a hearty mix of light brown rice, speckled with reddish-brown beans, a generous layer of melted shredded cheddar cheese, and numerous uniformly diced, golden-brown chicken pieces, likely grilled or pan-fried, showing slight charring. Dominating the middle section of the screen is large, bold, sans-serif red text stating "PICK YOUR PROTEIN". Below the lower bowl, in very small white sans-serif text, is "Available at participating locations for a limited time." The lighting is bright and even, highlighting the textures of the food. The overall color palette is a high-contrast combination of bright yellow, vibrant red, and the earthy tones of the food. The camera remains static throughout this segment.
0:01protein choice text 2 This scene maintains the same vertical wide shot composition as the previous one, featuring a bright, solid yellow background. Two identical black, shallow bowls remain in the upper and lower thirds, each filled with rice, beans, melted shredded cheese, and diced, golden-brown chicken pieces, identical in appearance to the previous segment. The only visual change from the previous scene is the large, bold, sans-serif red text in the middle. It now presents three options, stacked vertically: "CRISPY BO BITES™", "GRILLED CHICKEN", and "CHICKEN SUPREMES®". Below the lower bowl, the small white sans-serif text "Available at participating locations for a limited time." is still present. The lighting remains bright and even, and the color palette continues with high-contrast yellow and red. No camera movement occurs, maintaining a static presentation.
0:04chicken rice bowl closeup A dynamic close-up shot, angled slightly low, focuses on a single black bowl filled with a rich, textural meal. The food consists of a base of fluffy white rice, reddish beans, vibrant melted cheese, and prominent pieces of crispy fried chicken, which appear golden-brown and irregular in shape, indicative of "Crispy Bo Bites." The camera is positioned just above the rim of the bowl, allowing a detailed view of the food's surface. The background is softly blurred, revealing a light-colored countertop and the indistinct form of a yellow Bojangles branded cup, subtly hinting at the brand. Bright, slightly warm lighting illuminates the food from the front, creating soft highlights on the cheese and chicken. Overlayed on the food, in a bright yellow handwritten-style font, is "TRY THE" followed by "CHICKEN RICE BOWL" in large, bold, white sans-serif text. The color palette is dominated by the warm tones of the food (golden, orange, red-brown) against a soft, muted background. The camera is static.
0:06cheese pull and brand This scene continues the close-up framing of the black bowl of food, identical to the previous shot. The focus remains on the rich textures of the rice, beans, melted cheese, and crispy fried chicken pieces. The background remains softly blurred, showing the light countertop and the indistinct Bojangles cup. The key action in this scene is a visually appealing cheese pull: a utensil (off-screen) lifts a piece of chicken, creating long, elastic strands of melted, golden-yellow cheese stretching dramatically upwards. Simultaneously, several text and graphical overlays appear: the "Bojangles" logo in its distinctive font is centrally placed at the top of the frame. Below it, in bold yellow text, "THE CAROLINA LEGEND" is displayed, followed by "ESTD 1977" with a subtle outline of the state of North Carolina. At the very bottom of the frame, in white text, "ORDER NOW" is presented above a yellow down-arrow icon. The lighting is consistent, warm, and inviting, emphasizing the gooey cheese. The color palette is still dominated by the food's warm tones, now augmented by the brand's logo colors. The camera is static, allowing the focus to remain on the appetizing food and branding.
