0:00intro brand title The scene opens with a close-up shot of Michael B. Jordan, framed from the chest up against a clear, slightly hazy blue sky. He looks slightly upward and to the right with a serious, contemplative expression, his gaze piercing. His right hand is raised to his chin, with his index and middle fingers touching his lower lip, showcasing multiple gold rings and a thick gold bracelet. He is wearing a black collared shirt, unbuttoned, revealing a gold chain with two small, distinctive dog-tag style pendants. The lighting is natural and bright, casting subtle shadows that highlight his facial contours. Dominant colors are the deep blue of the sky, the warm gold of the jewelry, and the dark tones of his clothing and skin. White text overlays the bottom half of the screen: 'DAVID YURMAN' in a large, elegant sans-serif font, followed by 'CHEVRON COLLECTION' in a smaller font directly below it.
0:01talking head indoor excellence This is a medium close-up shot of Michael B. Jordan, framed from the chest up. He is seated indoors, speaking directly to the camera with a calm, articulate expression. Behind him, a large window with white mullions reveals a blurred, warm-toned building exterior, suggesting an urban or residential setting. The lighting is soft and even, highlighting his features without harsh shadows, indicating a well-lit interior. He is wearing the same black open-collared shirt and gold jewelry as the previous scene. Subtitles appear at the bottom in white text: 'MICHAEL B. JORDAN' followed by 'I THINK THE PURSUIT OF EXCELLENCE'. The overall color palette is warm and inviting, contrasting with the dark clothing.
0:02b roll adjusting jewelry backstage The scene shows a medium shot of Michael B. Jordan from the waist up, standing against a light grey, textured concrete wall. His body is slightly angled away from the camera, and he is looking down, intently adjusting a gold ring on his left hand. His left hand also displays a gold bracelet. He wears the same black open-collared shirt and gold necklace. To the right of the frame, partially obscured and out of focus, is a person or crew member, along with what appears to be part of a professional video camera setup, hinting at a behind-the-scenes moment. The lighting is soft but direct, creating a slightly dramatic mood. White text overlays the bottom of the screen: 'MICHAEL B. JORDAN' followed by 'IN WORK AND LIFE MEANS TO ME,'. The color palette is muted with greys and blacks dominating, accented by the gold jewelry.
0:04talking head indoor no text This is a medium close-up shot of Michael B. Jordan, framed from the chest up. He is seated indoors, speaking directly to the camera with a calm and engaging expression. The background consists of a large window with white mullions, revealing a blurred, warm-toned building exterior. The lighting is soft and even, highlighting his features. He is wearing the same black open-collared shirt and gold jewelry. There is no text overlay in this specific segment, focusing solely on his direct address to the viewer. The color palette is warm and inviting.
0:05b roll leaning against wall camera The shot is a medium wide shot of Michael B. Jordan, sitting or leaning casually against a light grey concrete wall. He is dressed in a black buttoned shirt and black trousers, maintaining a relaxed posture. His gold necklace and bracelet are visible. To the left of the frame, a professional video camera on a tripod is prominently visible, pointed towards him, reaffirming the behind-the-scenes context. The lighting is natural and slightly diffused, creating a relaxed yet professional atmosphere. White text overlays the bottom of the screen: 'I PLAN ON MAINTAINING'. The color palette is predominantly cool greys and blacks, with the gold jewelry providing a warm accent.
0:06b roll walking cityscape This scene is a medium wide shot showing Michael B. Jordan walking calmly along a concrete promenade beside a body of water. In the background, a distinct cityscape with modern high-rise buildings is visible under a bright, slightly overcast sky. He is dressed in the same black collared shirt and black trousers, his gold necklace and bracelet subtly glinting. He walks with a sense of purpose and confidence, his hands clasped loosely in front of him. A blurred red railing or structure is visible in the foreground on the left, adding depth. White text overlays the bottom of the screen, initially reading 'A SENSE OF' and then transitioning to 'MOMENTUM IN MY LIFE AND CAREER.'. The overall color palette is cool and urban, with blues, greys, and muted greens from distant trees.
0:09talking head indoor smiling This is a medium close-up shot of Michael B. Jordan, framed from the chest up. He is seated indoors, speaking directly to the camera with a warm, genuine smile. The background shows a blurred window with white mullions and a warm-toned building exterior. The lighting is soft and even, accentuating his pleasant expression. He is wearing the same black open-collared shirt and gold jewelry. White text overlays the bottom of the screen: 'MOMENTUM IN MY LIFE AND CAREER.'. The scene exudes a positive and approachable atmosphere.
0:10b roll touching engraved wall The shot features a medium close-up of Michael B. Jordan, framed from the waist up, standing beside a large, light-colored stone wall with words engraved into its surface. He is wearing the black open-collared shirt and black trousers, with his gold necklace visible. His right hand is extended, gently touching the engraved text on the wall, and a gold ring is visible on his finger. The lighting is bright and sunny, casting a clear shadow of his upper body and hand onto the wall, creating a dramatic visual effect. White text overlays the bottom of the screen: 'BY CONTINUING TO,'. The color palette is dominated by the light grey of the stone, the dark of his clothing, and the warm glow of the sunlight.
0:11talking head indoor curious This is a medium close-up shot of Michael B. Jordan, framed from the chest up. He is seated indoors, speaking directly to the camera with an inquisitive and earnest expression. The background features a blurred window with white mullions and a warm-toned building exterior. The lighting is soft and even, highlighting his features. He is wearing the same black open-collared shirt and gold jewelry. White text overlays the bottom of the screen: 'BE CURIOUS,'. The scene has an introspective and encouraging mood.
0:12b roll standing cityscape reflection The scene presents a medium shot of Michael B. Jordan, standing by the water's edge with a blurred cityscape in the background. The sky is a muted, cloudy grey, reflecting on the water's surface, creating a cool and somewhat somber atmosphere. He is dressed in the black open-collared shirt and black trousers, his gold necklace and bracelet are visible. He stands with his hands clasped in front, looking thoughtfully off-camera to the right. The shot is slightly underexposed, adding to the dramatic mood. White text overlays the bottom of the screen: 'TO NOT BEING SATISFIED.'. The color palette is dominated by cool greys, blues, and blacks.
0:13end card brand and cta The final scene is a close-up shot of Michael B. Jordan, identical in framing and expression to the very first scene. He is framed from the chest up against a clear, slightly hazy blue sky, looking slightly upward and to the right with a serious, contemplative expression. His right hand is raised to his chin, showcasing multiple gold rings and a thick gold bracelet. He is wearing a black collared shirt, unbuttoned, revealing a gold chain with two small, distinctive dog-tag style pendants. The natural, bright lighting casts subtle shadows. White text overlays the bottom half of the screen: 'DAVID YURMAN' in a large, elegant sans-serif font, followed by 'CHEVRON COLLECTION' in a smaller font directly below it. An additional line of white text appears: 'CONTINUE TO CHALLENGE YOURSELF.' This serves as a strong call to action and brand reinforcement.
