0:00mother and child pose store
A medium shot frames a smiling woman and a young child in a brightly lit Build-A-Bear Workshop store. The woman stands on the right, her arm around the child, who is positioned slightly in front of her. The background is filled with colorful merchandise shelves, including stuffed animals, clothes, and accessories, creating a vibrant, toy-store atmosphere. The lighting is bright and even, typical of retail environments. The dominant colors are red, yellow, and various bright pastel shades from the toys. A blue text overlay reads: 'This is our new family holiday tradition and it's at Build-A-Bear'. The woman is looking directly at the camera with a wide smile, and the child is also smiling, holding a small white house-shaped box with reindeer antlers. The floor is light-colored wood laminate.
0:01child with santa bear mascot
A medium shot captures a young girl from behind, interacting with a very large, anthropomorphic Santa Claus bear mascot inside the Build-A-Bear Workshop. The girl is reaching out to touch or hug the giant bear, which dominates the central part of the frame. The background shows more colorful retail shelving with stuffed animals. The store is well-lit. The primary colors include the bear's red Santa suit, the girl's patterned dress, and various bright colors from the merchandise. The text overlay from the previous scene, 'This is our new family holiday tradition and it's at Build-A-Bear', persists on the upper part of the screen. The bear is standing upright, wearing a full red Santa suit with white trim and a black belt. The girl's expression is not visible, but her posture suggests engagement and excitement.
0:03man pushing stroller store walkthrough
A dynamic point-of-view shot follows a person walking through a brightly lit Build-A-Bear Workshop store, pushing a black stroller. The camera is positioned slightly low, capturing the movement forward. The store is filled with vibrant colors – yellow walls, red ceilings, and blue pillars. Shelves line the walls, displaying numerous stuffed animals and accessories. The floor is light wood laminate with a large circular 'Build-A-Bear' logo graphic. The lighting is overhead fluorescent, creating a uniformly bright environment. There are other customers visible in the background, browsing. A blue text overlay states: 'Every family has their own holiday traditions.' The camera moves steadily forward, showcasing the layout and offerings of the store.
0:06mother holding baby with bunny
A warm, intimate medium shot shows a Caucasian woman holding a baby in her arms inside the Build-A-Bear store. Both are smiling and looking at the camera. The baby is holding a light blue, plush bunny. The background features blue tiled walls with a white text mural, and a slight glimpse of store merchandise. The lighting is soft and inviting. The color palette is gentle, with the woman's light pink sweatshirt, the baby's pink outfit, and the blue bunny, contrasted by the blue wall. A blue text overlay reads: 'The smells.' The woman holds the baby close, and the baby appears happy, with a wide-eyed, joyful expression.
0:06girl hugging brown bear
A full shot captures a young Caucasian girl standing on a light wood floor, gently hugging a medium-sized brown teddy bear. She is wearing a birthday hat, indicating a special occasion. The background shows retail shelves filled with various colorful stuffed animals and accessories, suggesting a festive and playful environment. The lighting is bright and even. Dominant colors include the girl's plaid dress, the brown bear, and the numerous bright colors of the merchandise. A blue text overlay states: 'The memories'. The girl's eyes are closed, and her face is pressed against the bear, conveying affection and comfort. Her body language is tender and focused on the bear.
0:07boy with deer plush
A medium shot focuses on a young Caucasian boy holding a small brown deer plush toy. He is standing in the Build-A-Bear store, surrounded by shelves packed with plush animals. The background is a vibrant mix of colors from the merchandise and store decor. The lighting is bright, creating a cheerful atmosphere. The dominant colors include the boy's blue shirt, the brown deer, and the various hues of the toys. A blue text overlay reads: 'magical for us.' The boy looks towards the camera with a sweet, slightly shy smile, holding the deer up. His posture is relaxed, and he appears content with his new toy.
0:09children outside store with plushies
A medium wide shot shows two children, a boy and a girl, standing proudly outside the entrance of a Build-A-Bear Workshop store. They are both holding multiple stuffed animals, indicating successful shopping. The store entrance features large glass doors and blue framing with the 'BUILD-A-BEAR WORKSHOP' logo visible above. The background shows an outdoor shopping area with palm trees and other store facades, under natural daylight. The ground is a light-colored paved surface. The children are smiling broadly, looking directly at the camera, conveying excitement and happiness. A blue text overlay says: 'For us, one of those traditions happens here.' The color palette is bright and cheerful, with the children's earthy-toned clothing contrasting with the colorful plush toys.
0:10children entering store
A medium shot captures the same two children from the previous scene, now walking into the Build-A-Bear Workshop store. They are seen from behind as they approach the glass entrance doors, which feature the prominent 'BUILD-A-BEAR WORKSHOP' logo. The bright blue facade of the store is visible, along with reflections of the outdoor environment on the glass. Inside the store, the colorful merchandise and bright lighting are visible. The ground is a light-colored paved surface. A blue text overlay continues to say: 'For us, one of those traditions happens here.' The children are walking purposefully, carrying their stuffed animals, heading into the bright interior. The scene conveys anticipation and excitement.
0:12holiday plush display
A close-up shot showcases a vibrant display of various holiday-themed stuffed animals on brightly colored shelves within the Build-A-Bear store. The shelves are blue and red, contrasting with the warm yellow background of the store. Each plush toy is dressed in festive outfits, such as Santa hats, plaid shirts, or reindeer antlers, reflecting the holiday season. Some pricing and 'Buy One Get One' signs are visible, adding to the retail context. The lighting is bright and inviting. The color palette is rich with reds, greens, blues, and browns. A blue text overlay reads: 'They have so many adorable options'. The toys are arranged neatly, inviting customers to choose their favorites. The scene is static, allowing for appreciation of the detailed merchandise.
0:13boy choosing reindeer plush
A close-up shot captures a young Caucasian boy reaching into a bin of stuffed animals to pick out a reindeer plush. The bin is part of a larger display, with shelves above showcasing more holiday-themed plush toys. The background is filled with the colorful retail environment of the Build-A-Bear store, including red and blue shelves and a wall with merchandise. The lighting is bright. The dominant colors are the warm browns of the plush toys, the boy's patterned sweater, and the vibrant store fixtures. A blue text overlay states: 'the perfect little activity heading into the holidays.' The boy is focused on his selection, carefully choosing his desired toy. His expression is one of intent and excitement.
0:16mother and baby with plush dresses
A warm medium shot features a Caucasian woman kneeling on a light wood floor, engaging with a baby who is standing independently. The woman is holding up two pink, ruffled dresses designed for plush toys, presenting them to the baby. The background shows a section of the store with shelves displaying numerous colorful plush toy clothes and accessories, primarily in pinks, purples, and blues. The lighting is soft and even. The color palette is dominated by pinks and pastels from the clothes and the baby's outfit. A blue text overlay reads: 'The holidays move fast'. Both the woman and the baby are smiling, creating a cheerful and playful interaction. A white plush bunny is also visible on a blue table to the right.
0:17children at stuffing machine
A medium shot captures two young Caucasian children, a boy and a girl, standing at a blue and white stuffing machine inside the Build-A-Bear store. The girl is holding a white polar bear plush under the stuffing nozzle, while the boy stands next to her, holding a brown plush. The machine itself is a prominent blue and white structure with clear plastic allowing view of the stuffing. The background shows the tiled floor and a glimpse of other store activities and merchandise. The lighting is bright and functional. The color palette is primarily blue and white from the machine, contrasted with the children's colorful clothes and the brown plush. A blue text overlay states: 'This, this is a moment worth slowing down for'. Both children are focused on the stuffing process, with expressions of concentration and excitement.
0:19heart ceremony excitement
A vibrant medium shot captures a heartwarming moment with a woman holding a baby, and an older girl dancing excitedly near a Build-A-Bear heart ceremony station. The woman is seated on the floor, holding the baby, while the girl stands nearby, gesturing with enthusiasm. The background showcases shelves filled with plush toy clothes and accessories, and a red barrier pole. The lighting is bright and cheerful. The color palette is dominated by the reds and whites of the store, and the children's light-colored clothing. A blue text overlay reads: 'and a heart ceremony gets me every single time.' The older girl is full of energy, her face beaming with joy, as if anticipating a special moment. The baby is calm in the woman's arms, observing the activity. This scene embodies the joy and magic of the Build-A-Bear experience.
0:22employee helping with heart
A close-up shot focuses on an employee assisting a young girl with placing a red heart into a plush toy at the stuffing station. The employee's hands are visible, carefully guiding the heart. The girl is holding a light blue, fluffy plush toy. The background shows the blue and white stuffing machine and various heart accessories hanging on a display. The lighting is bright and focused on the interaction. The color palette includes the employee's red apron, the blue machine, and the pastel blue of the plush toy. A blue text overlay reads: 'There's something special'. The scene highlights the intimate and personal step of adding a heart, emphasizing the special connection between the child and their creation. Both individuals are focused on the task at hand.
0:23children making wishes
A medium shot shows two young Caucasian children, a girl and a boy, standing at a counter, each placing a small heart into their respective plush toys. The girl holds a pink plush pig, and the boy holds a brown plush. They are performing the 'wish ceremony' where children make a wish before inserting a heart. The counter is blue with various stuffing tools and heart containers. The background is a bright, colorful retail environment with merchandise. The lighting is even and bright. The color palette includes the children's colorful clothing, the pastel plush toys, and the blue counter. A blue text overlay states: 'about watching the kids make a wish and tuck it inside their bear.' Both children are focused on their task, eyes downcast, concentrating on making their wishes, conveying a sense of earnestness and wonder.
0:26children with shopping bags
A joyful medium shot captures the same two children, a girl and a boy, now happily holding up white Build-A-Bear shopping bags. They are standing in the store, with a tiled floor and retail displays in the background. The store environment is bright and spacious. The white shopping bags prominently display the Build-A-Bear logo. The lighting is clear and inviting. The color palette includes the children's bright clothing and the blue and white branding. A blue text overlay simply says: 'Build-A-Bear.' Both children are smiling broadly at the camera, their expressions conveying triumph and satisfaction after their experience. Their arms are raised, proudly showcasing their purchases.
0:27children with giant santa bear
A cheerful medium shot features a young boy and a young girl posing happily in front of a giant, anthropomorphic Santa Claus bear mascot. The children are holding their newly made plush toys in boxes. The giant bear dominates the background, creating a festive and magical scene within the Build-A-Bear store. The store's colorful shelves are visible behind the bear. The lighting is bright and celebratory. The color palette is rich in reds (from Santa bear), greens, and the children's clothing. A blue text overlay reads: 'Make the holidays unforgettable.' Both children are smiling widely at the camera, exuding joy and excitement. The giant Santa bear stands tall and imposing, adding to the holiday atmosphere.
0:28brand logo and message
A clean, bright white screen displays the iconic Build-A-Bear Workshop logo centered prominently. The logo consists of a circular blue border with the words 'BUILD-A-BEAR' curving along the top and 'WORKSHOP EST. 1997' along the bottom. Inside the circle is a friendly yellow bear face with black eyes and nose, and two blue paw prints. Below the logo, in a clear, dark blue sans-serif font, are two lines of text: 'MAKE THIS HOLIDAY A TRADITION THEY'LL NEVER FORGET.' followed by 'ONLY AT BUILD-A-BEAR'. The overall aesthetic is minimalist, focusing entirely on branding and messaging. The lighting is stark white, highlighting the blue and yellow brand colors. There are no characters or specific actions, only the static display of the company's emblem and slogan.
