0:00Man walking with motorcycle
A medium shot captures a man with a bald head, dark beard, and sunglasses, wearing a black leather motorcycle jacket, walking from left to right. He holds a black full-face motorcycle helmet in his left hand, walking alongside a white Harley-Davidson motorcycle, which is partially visible on the right side of the frame. The motorcycle features a white front fairing and saddlebags. The background consists of a textured red brick building with an arched dark window and a black metal railing, suggesting an urban or industrial setting. The lighting is bright and sunny, creating clear, distinct shadows on the asphalt. The overall color palette is urban and rugged, dominated by black, white, red brick, and deep blue denim from the man's jeans. A white Harley-Davidson shield logo is present in the top-left corner, and the text overlay "THE 2026 H-D® MOTORCYCLES ARE ROLLING IN." is partially visible, fading into view.
0:00Woman putting on helmet
A close-up shot focuses on a woman from the chest up, in the process of securing a dark gray full-face motorcycle helmet. Her black-gloved hands are visible adjusting the chin strap mechanism, demonstrating careful preparation. Her blonde hair, styled in two distinct, long braids, can be seen elegantly extending from underneath the back of the helmet. The background is a bright, clear blue sky, slightly blurred to keep focus on the subject, suggesting an expansive outdoor setting. The lighting is natural and even, gently illuminating the helmet's metallic finish and the textured details of her black motorcycle jacket. The color palette is cool, dominated by metallic grays, deep blacks, and the vibrant light blue of the sky. The white Harley-Davidson shield logo is in the top-left, with the full text "THE 2026 H-D® MOTORCYCLES ARE ROLLING IN." prominently displayed in white, bold, sans-serif font, centered vertically on the left side of the screen.
0:01Motorcycle headlight close-up
An extreme close-up shot intensely focuses on the illuminated, round, modern LED headlight of a Harley-Davidson motorcycle. The headlight emits a bright, cool white light, revealing intricate internal reflector details and a subtle Harley-Davidson logo embedded within the lens. The immediate surroundings of the headlight, including the matte black casing and sections of the motorcycle's dark front fairing or forks, are visible but slightly out of focus, drawing attention directly to the light source. The background is completely blurred, with faint hints of a light blue sky and possibly other motorcycle components. The lighting is dramatic, with the bright headlight creating a strong focal point and sharp contrast against the dark, sleek motorcycle parts. The color palette is primarily black, brilliant white, and metallic silver. The white Harley-Davidson shield logo is in the top-left, and the text "THE 2026 H-D® MOTORCYCLES ARE ROLLING IN." remains centered vertically on the left side.
0:02Motorcycle riding towards camera
A low-angle medium shot captures a dark gray Harley-Davidson motorcycle with a rider, dynamically approaching the camera on a paved asphalt road. The motorcycle features a single, brightly illuminated round headlight and a robust, exposed engine. The rider is partially visible behind the handlebars, leaning slightly. The background depicts a light industrial or urban setting with a large, clean white building on the left and some green trees under a clear, bright blue sky on the right. The lighting is strong daylight, casting prominent, dark shadows from the motorcycle and rider onto the asphalt, emphasizing movement and speed. The color palette is subdued, focusing on grays, blacks, and natural greens and blues. The white Harley-Davidson shield logo is in the top-left, with the text "THE 2026 H-D® MOTORCYCLES ARE ROLLING IN." centered vertically on the left side of the frame.
0:03White motorcycle on street, low angle
A low-angle, dynamic tracking shot follows a white Harley-Davidson motorcycle with a rider, moving from the front-side perspective along an urban street. The motorcycle is presented in a glossy white finish, featuring a distinctive front fairing and matching saddlebags, which contrast sharply with the black mechanical components of the engine and wheels. The round headlight is brightly illuminated. The background features blurred urban buildings with brick facades and green trees, all under a softly lit, overcast sky. The lighting is diffused, indicating a bright but cloud-covered day, preventing harsh shadows. The color palette is dominated by the clean white and black of the motorcycle, complemented by muted greens, browns, and grays from the blurred urban environment. The white Harley-Davidson shield logo is in the top-left, and the text "FORGED FROM TRADITION." appears in bold, white, sans-serif font, positioned in the middle-left of the frame.
0:04Blue motorcycle on winding road
A medium-angle tracking shot captures a metallic dark blue Harley-Davidson motorcycle with a rider, cornering sharply on a winding asphalt road. The motorcycle features a large, integrated front fairing, matching hard saddlebags, and gleaming chrome exhaust pipes, showcasing its touring design. The rider is clearly visible, leaning gracefully into the turn, demonstrating expertise. The background consists of blurred, rolling mountains and an arid landscape under a vast, overcast and hazy sky. The lighting is soft and diffused, creating a serene yet dynamic atmosphere. The color palette is cool, featuring the rich metallic deep blue of the motorcycle against the muted grays, browns, and faint greens of the natural, expansive surroundings. The white Harley-Davidson shield logo is in the top-left, and the text "FORGED FROM TRADITION." remains in white, bold, sans-serif font, centered vertically.
0:05Blue motorcycle side view
A dynamic side-angle tracking shot frames a metallic dark blue Harley-Davidson motorcycle and its rider on an open, multi-lane highway. The motorcycle is prominently displayed, showcasing its extended profile, a large fuel tank adorned with the "HARLEY-DAVIDSON" branding, black engine components, and subtle chrome accents. The rider is positioned centrally on the bike, maintaining a classic, upright riding posture. The background is a blend of blurred green trees and an expansive, overcast sky, suggesting a rural or suburban highway setting. The lighting is soft and natural, evenly illuminating the motorcycle's glossy paint. The color palette is dominated by the metallic deep blue of the bike, dark black engine parts, and the muted green and gray tones of the surrounding environment. The white Harley-Davidson shield logo is in the top-left, with the text "FORGED FROM STEEL." now displayed in white, bold, sans-serif font, positioned in the middle-left of the frame.
0:06Gray motorcycle riding past trees
A dynamic side-angle tracking shot captures a dark gray Harley-Davidson motorcycle with its rider, swiftly moving from left to right past a dense row of heavily blurred green trees. The motorcycle features a minimalistic, stripped-down design with a single round headlight, an exposed engine, and black exhaust pipes, conveying an agile aesthetic. The rider is wearing a plaid shirt and dark pants. The background is intensely motion-blurred, creating streaks of green, brown, and white, which effectively emphasizes a sense of high speed and rapid movement. The lighting appears bright and sunny, highlighting the motorcycle's contours. The color palette is a blend of dark gray, black, and vibrant green from the blurred foliage, creating a feeling of exhilaration. The white Harley-Davidson shield logo is in the top-left, with the text "FORGED FROM SOUL." appearing in white, bold, sans-serif font, positioned in the middle-left of the frame.
0:07Motion blur transition
This scene presents a rapid and intense motion blur, serving as a dynamic visual transition between distinct motorcycle shots. The visuals are almost entirely indistinguishable due to the extreme speed, appearing as horizontal streaks of dark greens, blues, and whites, suggestive of trees and sky passing at a very high velocity. This abstract blur creates a powerful sense of momentum and speed, resetting the visual canvas for the next detailed shot. The white Harley-Davidson shield logo remains consistently in the top-left corner of the frame. No other text overlay is present, or it is completely blurred out by the intense motion effect.
0:08Front wheel and brake close-up
A dynamic close-up shot intensely focuses on the front wheel and brake assembly of a white Harley-Davidson motorcycle. The black five-spoke alloy wheel, with its substantial, polished metallic brake disc and prominent caliper (subtly branded), is displayed with exceptional detail. The sleek white front fender and bright silver fork tubes are also visible in the upper frame, creating a clean contrast with the dark, intricate mechanical parts. The background is blurred asphalt and distant, indistinct hints of an urban or industrial setting. The lighting is bright and crisp, expertly highlighting the metallic textures of the brake components and the smooth finish of the fender. The color palette consists predominantly of black, silver, and white, with subtle hints of gray and blue from the blurred background. The white Harley-Davidson shield logo is in the top-left, with the text "ENGINEERED FOR THE RIDE." in white, bold, sans-serif font, centered vertically.
0:09White motorcycle on highway, low angle
A low-angle medium shot captures a white Harley-Davidson motorcycle with its rider, moving smoothly from left to right on a wide, clear highway. The motorcycle features a prominent, integrated front fairing, matching hard saddlebags, and a bright LED headlight, projecting a modern touring aesthetic. The rider is dressed in dark, protective clothing. The background showcases an expansive, clear blue sky with some scattered white clouds and distant, blurred industrial structures or buildings along the horizon. The lighting is bright and sunny, casting distinct, sharp shadows from the motorcycle onto the asphalt, underscoring its presence and motion. The color palette is clean and vivid, dominated by the crisp white of the motorcycle against the deep blue sky and the cool gray of the road. The white Harley-Davidson shield logo is in the top-left, with the text "ENGINEERED FOR THE RIDE." centered vertically.
0:10Gray motorcycle side view
A side-angle medium shot captures a dark gray Harley-Davidson motorcycle with its rider on a paved road, moving from right to left. The motorcycle has a stripped-down, aggressive look with a visible, blacked-out engine, black exhaust system, and minimal fairing, emphasizing its raw power. The rider is wearing a distinctive plaid shirt. The background consists of blurred green trees and buildings, suggesting a residential or suburban street environment. The lighting is bright and even, indicating a clear day, creating a balanced visual. The color palette is subdued yet stylish, featuring dark grays, blacks, and natural greens, creating a cohesive urban-riding aesthetic. The white Harley-Davidson shield logo is in the top-left, with the text "ENGINEERED FOR THE RIDE." centered vertically.
0:11White motorcycle, rider, side view
A side-angle medium shot captures a white Harley-Davidson motorcycle with a rider on a paved road, moving from left to right under a softly lit, cloudy sky. The motorcycle showcases a prominent, sleek front fairing and matching hard saddlebags, all in a glossy white finish, which creates a striking contrast with the black mechanical components of the engine and wheels. The rider is wearing a black leather jacket. The background consists of a featureless, expansive gray-white sky and a distant, blurred natural landscape, suggesting an open road journey. The lighting is soft and diffused, characteristic of an overcast day, providing even illumination without harsh shadows. The color palette is stark yet elegant, dominated by white and black against a cool, neutral gray sky. The white Harley-Davidson shield logo is in the top-left, with the text "STYLE." in bold, white, sans-serif font, positioned in the middle-left of the frame.
0:12Gray motorcycle, rider, side view
A side-angle medium shot depicts a dark gray Harley-Davidson motorcycle with its rider moving on an urban street, from right to left. The motorcycle has a raw, aggressive stance with its exposed, blacked-out engine and black exhaust system. The rider is wearing a casual plaid shirt and dark pants. The background features blurred, light-colored brick buildings, vibrant green trees, and utility poles, all under a clear, bright blue sky, indicating a sunny urban day. The lighting is crisp and bright, creating distinct shadows that add depth to the scene. The color palette is a blend of dark grays, blacks, natural greens, and blues, forming a modern and slightly gritty aesthetic. The white Harley-Davidson shield logo is in the top-left, with the text "PRESENCE." in white, bold, sans-serif font, positioned in the middle-left of the frame.
0:13Engine close-up with '117'
An extreme close-up shot intensely focuses on a specific segment of a motorcycle engine, highlighting the glossy black engine cover with the embossed "HARLEY-DAVIDSON" text. A prominent chrome circular accent, featuring the number "117" in bold, metallic lettering against a carbon-fiber-like textured background, serves as the central focal point. The textures are highly detailed, showcasing the brushed metal cooling fins and the smooth, reflective surfaces of the engine components. The surrounding engine parts are predominantly dark and metallic. The background is completely blurred, with subtle hints of a metallic blue from the fuel tank, suggesting the motorcycle's overall color. The lighting is precise, creating strong highlights on the chrome elements and emphasizing the intricate details of the engine design. The color palette is dominated by black, chrome silver, and metallic blue. The white Harley-Davidson shield logo is in the top-left, with the text "THAT DEFINE HARLEY-DAVIDSON." in white, bold, sans-serif font, centered vertically.
0:14Blue motorcycle tank and controls
A close-up shot frames the handlebars, dashboard, and the metallic deep blue fuel tank of a Harley-Davidson motorcycle. The rider's black-gloved hands are firmly gripping the chrome handlebars and black control grips, demonstrating control. The iconic chrome "HARLEY-DAVIDSON" badge is prominently displayed on the side of the fuel tank. Parts of the dashboard instrumentation, side mirrors, and the edge of the front fairing are also visible, providing context to the riding experience. The background is a blurred expanse of bright sky with some scattered white clouds, suggesting an open road under clear weather. The lighting is bright and natural, beautifully reflecting off the glossy paint and polished chrome surfaces. The color palette is rich and contrasting, featuring the deep metallic blue, gleaming chrome silver, and practical black, set against a vibrant blue and white sky. The white Harley-Davidson shield logo is in the top-left, with the text "THAT DEFINE HARLEY-DAVIDSON." centered vertically.
0:15White motorcycle on highway
A side-angle medium shot captures a white Harley-Davidson motorcycle with its rider on a wide, open highway. The motorcycle, featuring a large, aerodynamic front fairing and capacious hard saddlebags, appears sleek and powerful, designed for long-distance travel. The rider is wearing a black leather jacket and dark pants. The background is an expansive, heavily clouded gray sky, stretching into the distance and suggesting a long, perhaps isolated, stretch of road. The lighting is soft and even, characteristic of an overcast day, which minimizes harsh shadows and provides a uniform, diffused illumination. The color palette is minimalist yet impactful, dominated by the clean white of the motorcycle, contrasting with black details and various shades of gray from the sky and asphalt road. The white Harley-Davidson shield logo is in the top-left, with the text "THAT DEFINE HARLEY-DAVIDSON." centered vertically.
0:16Gray motorcycle turning
A low-angle medium shot captures a dark gray Harley-Davidson motorcycle with its rider leaning into a sharp right turn on a textured urban street. The motorcycle features a minimalistic, stripped-down design with a single round, illuminated headlight, emphasizing its agile performance. The rider is wearing a plaid shirt and dark pants. The camera is positioned low to the ground, significantly emphasizing the motorcycle's presence and the dynamic angle of the turn. The background features blurred, light-colored brick buildings and vibrant green trees under a bright, sunny sky, indicating a lively urban environment. The lighting is bright and crisp, creating dynamic highlights and shadows that enhance the sense of motion. The color palette combines dark grays, blacks, warm red bricks, and lush greens. The white Harley-Davidson shield logo is in the top-left, with the text "THEY'RE NOT JUST MOTORCYCLES." in white, bold, sans-serif font, positioned in the middle-left of the frame.
0:17Blue motorcycle from behind
A dynamic medium shot captures a metallic dark blue Harley-Davidson motorcycle from a rear-facing perspective, with a rider whose distinctive blonde braids are visible extending from underneath their helmet. The motorcycle is equipped with large, matching hard saddlebags, dual chrome exhaust pipes, and a prominent license plate displaying "1903", signifying the brand's heritage. The rider is centered on the bike, with their back to the camera, showcasing a powerful and sleek silhouette. The setting is an open asphalt road stretching into the distance, flanked by an arid, mountainous landscape under a bright, cloudy sky, conveying a sense of freedom and journey. The lighting is bright and clear, highlighting the metallic sheen of the motorcycle. The color palette is dominated by the metallic blue of the motorcycle, contrasting with the grays and browns of the landscape and the soft blue and white of the sky. The white Harley-Davidson shield logo is in the top-left, with the text "THEY'RE NOT JUST MOTORCYCLES." centered vertically.
0:18White motorcycle, low angle, urban
A very low-angle tracking shot captures a white Harley-Davidson motorcycle with a rider moving dynamically from left to right on an urban street. The motorcycle's prominent front fairing, its lower engine components, and the front wheel are exaggerated by the low camera position, emphasizing its substantial presence and power. The background features heavily blurred green trees and various urban buildings, all under a softly lit, overcast sky. The lighting is diffused, characteristic of a cloudy day, which reduces harsh contrasts and provides even illumination across the motorcycle's surfaces. The color palette is a clean and stark contrast of white and black, complemented by muted greens and grays from the surrounding urban environment. The white Harley-Davidson shield logo is in the top-left, with the text "THEY'RE AMERICAN CRAFTSMANSHIP ON TWO WHEELS." in white, bold, sans-serif font, positioned in the middle-left of the frame.
0:19Engine close-up '117' (repeat)
An extreme close-up shot intensely focuses on a specific segment of a motorcycle engine, highlighting the glossy black engine cover with the embossed "HARLEY-DAVIDSON" text. A prominent chrome circular accent, featuring the number "117" in bold, metallic lettering against a carbon-fiber-like textured background, serves as the central focal point. The textures are highly detailed, showcasing the brushed metal cooling fins and the smooth, reflective surfaces of the engine components. The surrounding engine parts are predominantly dark and metallic. The background is completely blurred, with subtle hints of a metallic blue from the fuel tank, suggesting the motorcycle's overall color. The lighting is precise, creating strong highlights on the chrome elements and emphasizing the intricate details of the engine design. The color palette is dominated by black, chrome silver, and metallic blue. The white Harley-Davidson shield logo is in the top-left, with the text "THEY'RE AMERICAN CRAFTSMANSHIP ON TWO WHEELS." centered vertically.
0:20Gray motorcycle on street, side view
A side-angle medium shot captures a dark gray Harley-Davidson motorcycle with its rider on a paved road, moving from right to left. The motorcycle has a stripped-down, aggressive look with a visible, blacked-out engine, black exhaust system, and minimal fairing, emphasizing its raw power. The rider is wearing a casual plaid shirt. The background consists of blurred green trees, utility poles, and distant traffic, all under a clear, bright blue sky, suggesting a sunny suburban street environment. The lighting is bright and even, indicating a clear day, creating a balanced visual. The color palette is subdued yet stylish, featuring dark grays, blacks, and natural greens, creating a cohesive urban-riding aesthetic. The white Harley-Davidson shield logo is in the top-left, with the text "THEY'RE AMERICAN CRAFTSMANSHIP ON TWO WHEELS." centered vertically.
0:21White motorcycle parked
A medium shot captures a white Harley-Davidson motorcycle parked on the side of an asphalt road, angled slightly towards the camera to showcase its design. The motorcycle prominently features a sleek front fairing, matching hard saddlebags, and a bright LED headlight, all in a glossy white finish, contrasted by its black engine and wheels. The background is a blurred natural landscape with dense green trees and a distant, softly cloudy sky, suggesting a serene, open-road setting. The lighting is diffused, characteristic of an overcast day, providing even illumination without harsh shadows. The color palette is clean and stark, dominated by white and black against muted greens and grays from the environment. The white Harley-Davidson shield logo is in the top-left, with the text "AND THEY'RE IMPOSSIBLE TO IGNORE." in white, bold, sans-serif font, positioned in the middle-left of the frame.
0:22Blue motorcycle parked in nature
A medium shot captures a metallic deep blue Harley-Davidson motorcycle parked elegantly on an asphalt road amidst a vibrant natural, forested setting. The motorcycle, equipped with a large, aerodynamic front fairing and matching hard saddlebags, is angled slightly towards the camera, allowing its design and color to be fully appreciated. The background features dense green pine trees and a clear, bright blue sky, creating a picturesque and serene backdrop. The lighting is bright and natural, casting soft, subtle shadows that add depth to the scene and highlight the motorcycle's glossy finish. The color palette is rich and contrasting, featuring the deep metallic blue of the motorcycle against the lush, vibrant greens of the forest and the clear blue sky, evoking a sense of adventure and freedom. The white Harley-Davidson shield logo is in the top-left, with the text "AND THEY'RE IMPOSSIBLE TO IGNORE." centered vertically.
0:23End screen with logo and text
A static, stark black screen serves as the final visual, featuring the iconic Harley-Davidson shield logo prominently in the center. The logo is rendered in clean white lines, with a subtly textured, perhaps metallic blue, inner bar that reflects a digital light, giving it a modern depth. Below the logo, centered in clean white sans-serif text, are the calls to action: "FIND YOUR RIDE" in large, bold letters, followed by "EXPERIENCE IT NOW AT H-D.COM OR YOUR LOCAL AUTHORIZED H-D® DEALER." in slightly smaller font. At the very bottom, a smaller copyright notice reads: "©2025 H-D or its affiliates. HARLEY-DAVIDSON, Harley, H-D, and the Bar & Shield Logo are among the trademarks of Harley-Davidson Motor Company. Third-party trademarks are the property of their respective owners." The background is solid black, creating a high contrast with the luminous white text and logo, ensuring maximum legibility. The lighting is purely digital, designed to make the white elements stand out from the dark void.
