0:00intro text and swatches
The scene opens with an abstract, dynamic close-up composition featuring various textured crayon strokes on a pure white background. The strokes, in shades ranging from soft rose pink to vibrant fuchsia and deeper berry red, crisscross and overlap, suggesting swatches or artistic expression. The texture of the crayon is clearly visible, adding depth and a tactile quality. The lighting is bright and even, casting no discernible shadows, highlighting the purity of the white background and the vibrancy of the colors. Initially, "New shades" appears in black sans-serif text in the lower-left quadrant, followed shortly by "Chubby Sticks" appearing below it, in a larger, bolder font. The overall color palette is dominated by white, vivid pinks, and reds, creating a playful and artistic mood, evoking creativity and product testing.
0:01lip product application
An extreme close-up shot focuses on the lower half of a young, light-skinned woman's face, specifically her lips, chin, and part of her nose and cheek, set against a bright, clean white background. Her expressive, plump lips, already showing a hint of natural pink, are being carefully touched by a pink-toned Clinique Chubby Stick. The product, with its silver base and pink barrel, is held delicately between her thumb and forefinger. Her light blue eyes are visible in the upper frame, looking slightly downward, concentrating on the application. Her skin appears smooth and well-hydrated, with a subtle natural glow. The lighting is soft, even, and frontal, illuminating her features without harsh shadows, emphasizing a fresh and natural beauty aesthetic. Overlaid text reads "Chubby Stick™ Lip" at the top-center and "Draw it." in the lower-right, suggesting the product's versatility and ease of use. The predominant colors are soft pinks, natural skin tones, and bright white.
0:03cheek product blending
This extreme close-up captures the profile of a young, dark-skinned woman's face, focusing intently on her left cheek, nose, and mouth against a pristine white background. Her skin boasts a radiant, natural glow, with a visible, vibrant pink blush softly blended into her cheekbone. Her fingers, with neat, short nails, are gently patting and blending the product onto her cheek, emphasizing a smooth, seamless finish. Her dark hair is pulled back, highlighting her strong facial features. Her dark eyes are open and looking slightly off-camera. Overlaid white text at the top-center reads "Chubby Stick™ Cheek," and at the bottom-right, "Blend it." (briefly preceded by "Dab it."). The lighting is bright, soft, and uniform, accentuating her skin's texture and the natural flush of the blush. The overall color scheme is warm, with rich brown skin tones contrasting with the bright pink of the blush and the stark white background.
0:04cheek contour application
An extreme close-up shot of a young woman with warm, medium-toned skin, angled slightly to her left, showcasing her right cheek and jawline against a crisp white background. Her dark eyes are open and looking confidently towards the right, off-camera. She is actively applying a dark brown Clinique Chubby Stick along her cheekbone, creating a visible contour line. Her eyebrow is naturally defined, and she has a delicate winged eyeliner. A small silver hoop earring is visible in her right ear. The lighting is consistent, bright, and soft, highlighting the definition of her facial structure and the color of the contour stick. White text "Chubby Stick™ Cheek" appears at the top-center, and "Doodle with it." is positioned at the bottom-right, suggesting creative and easy application. The primary colors are warm brown skin tones, the deep brown of the contour product, and the clean white background.
0:06cheek highlight application
This extreme close-up features a young, light-skinned woman, focusing on her upper cheekbone and temple area against a stark white background. Her blue eyes are bright and alert, looking intently off-camera to the left. She is carefully applying a light, shimmery Clinique Chubby Stick to her upper cheekbone, just below her temple, to highlight the area. The product, with its silver base and pale pink barrel, is held by her fingers which are partially visible. Her skin is clear and smooth, with a healthy, subtle glow, and a hint of blush on her lower cheek is visible. The lighting is bright and diffused, creating a fresh and radiant look, emphasizing the highlighting effect. Overlaid white text reads "Chubby Stick™ Contour" at the top-center, and "Highlight with it." at the bottom-right (briefly preceded by "Build it."), underscoring the product's function. The color palette centers on fair skin tones, the light shimmer of the highlighter, and the clean white backdrop.
0:08two women sharing product
A medium close-up shot captures an intimate moment between two young women, positioned against a bright, clean white background. The dark-skinned woman is in the foreground, turned slightly away from the camera, her short, dark hair visible. She is seen laughing, with her mouth open and a joyful expression, as a light-skinned woman leans in from the right, whispering into her ear. The light-skinned woman's bright, genuine smile is prominently featured, and she holds a Clinique Chubby Stick, in a warm pink or coral shade, casually in her hand. Her hand is positioned near the other woman's ear, suggesting a shared secret or moment. The lighting is soft and even, highlighting their joyful expressions and the natural glow of their skin. Overlaid white text at the bottom-center reads "Share it.", emphasizing the communal and fun aspect of the product. The color palette includes diverse skin tones, a pop of pink from the product, and the crisp white background, conveying warmth and camaraderie.
0:09product display rotating
An appealing overhead, slightly angled shot displays a dynamic arrangement of several Clinique Chubby Stick products on a clean, bright white surface. The products are a mix of opened and closed sticks, showcasing various shades of pink, fuchsia, and coral. Their shiny silver caps and bases reflect the bright studio lighting. The sticks are positioned at different angles, some lying flat, some propped up, creating an engaging, playful composition. Soft, subtle shadows are cast by the products, adding a sense of depth and dimension to the bright white background. The entire arrangement slowly rotates clockwise, adding a subtle motion to the scene. White sans-serif text "Play with color." appears in the lower-left corner. The dominant color palette is bright white, various vibrant pinks and reds, and the reflective silver of the packaging, conveying a fun and versatile product line.
0:11product display static
A crisp, bright studio product shot presents an assortment of Clinique Chubby Sticks arranged creatively against a clean white background. Various product types are featured, including Chubby Stick Moisturizing Lip Colour Balm, Chubby Stick Intense Moisturizing Lip Colour Balm, Chubby Stick Shadow Tint for Eyes, and Chubby Stick Cheek Colour Balm, distinguished by their different sizes and shades. The sticks are predominantly in vibrant pinks, corals, and reds, some standing upright, some tilted, creating a dynamic and visually appealing display. Their shiny silver packaging glints under the bright, diffused studio lighting. Subtle, soft shadows are cast by the products, providing depth. White text "New shades Clinique Chubby Sticks™" is positioned at the top-left, and "Dermatologist tested." appears at the bottom-left, clearly communicating key product information. The overall aesthetic is clean, modern, and focused on the product's color range and benefits.
0:12color split screen
The scene transitions to a bold, graphic background consisting of a split screen divided diagonally. The upper-left portion is a solid, vibrant orange color, while the lower-right portion is a solid, equally vibrant hot pink or magenta. The diagonal line separating the two colors is sharp and clean, running from the upper-left corner down towards the bottom-right. The colors are flat and uniform, with no texture or discernible light source, creating a modern and striking visual effect. The overall color palette is a high-contrast, energetic combination of warm orange and cool pink/magenta, designed to be eye-catching and impactful.
0:13ulta beauty call to action
The final scene features a solid, vibrant orange background, completely filling the frame. Centered within this orange field, prominent white text first appears, stating "Shop now at," with the words stacked vertically. Immediately below this, the distinctive "ULTA BEAUTY" logo is displayed in white. The ULTA logo features a stylized, elegant font, with "ULTA" being significantly larger and bolder than "BEAUTY." The background color is a rich, warm orange, creating a strong contrast with the white text and logo. The lighting is flat and even, ensuring the text and logo are perfectly legible and stand out against the solid background. This scene serves as a clear call to action, directing viewers to the retail partner.
