0:00jacket on hanger title
The scene opens with a medium shot of a Columbia 'Arctic Crest Hybrid Full Zip Jacket' hanging on a simple black wire hanger against a plain, light beige or off-white background. The jacket is predominantly light grey-blue in the main body, with dark grey-blue sleeves and shoulder panels, and black side panels and zipper accents. The zipper is fully zipped up, and a small Columbia Titanium logo is visible on the upper left chest pocket. The lighting is soft and even, highlighting the texture of the fabric. The overall color palette is muted and cool-toned. Two text overlays are present: 'ARCTIC CREST™' in large, bold white letters centered horizontally, and 'HYBRID FULL ZIP JACKET' in smaller white letters below it. There is no discernible camera movement.
0:01zipper and fabric detail
This is a detailed close-up shot focusing on the central black zipper of the jacket, which is slightly unzipped at the very top. The camera is angled downwards, looking at the light grey-blue fabric of the jacket's main body, revealing its smooth, water-resistant texture. The black zipper has prominent teeth, and a small black pull tab is visible near the top. The lighting is bright and direct, casting soft shadows that define the contours of the fabric. The background is blurred, emphasizing the jacket's material. The color palette is primarily cool grey-blue and black. A text overlay reads 'Stay warm with Omni-Heat™ Arctic' in white, positioned centrally over the fabric. The camera slowly zooms in.
0:02omni heat interior revealed
An extreme close-up shot of the black interior lining of the jacket. Initially, the black fabric appears textured with a subtle pattern. As the camera moves slightly, bright, warm orange-gold hexagonal patterns, resembling a honeycomb or mesh, light up from beneath the black fabric. This effect creates a striking contrast between the dark exterior and the glowing interior, suggesting heat retention. The lighting is focused on illuminating these patterns. The background is completely dark and out of focus. The dominant colors are black and glowing orange. A white text overlay appears in stages, first 'Stay warm with Omni-Heat™ Arctic', then 'solar-capture warm with Omni-Heat™ Arctic', and finally 'solar-capture insulation, inspired by arctic wildlife.' The camera subtly shifts and pulls back to reveal the full pattern.
0:05omni heat interior dark
This extreme close-up shot continues from the previous scene, focusing on the same black interior lining of the jacket. However, the bright orange-gold hexagonal patterns are now subdued or entirely absent, leaving only the textured black fabric visible. The camera maintains a similar angle, showcasing the intricate woven pattern of the material. The lighting is still dark and moody, emphasizing the texture of the black fabric. The background remains dark and out of focus. The color palette is primarily black and dark greys. The text overlay from the previous scene, 'solar-capture insulation, inspired by arctic wildlife.', remains briefly before fading out. There is no camera movement.
0:06model wearing jacket
A medium shot of a woman, likely a model, standing confidently while wearing the Columbia 'Arctic Crest Hybrid Full Zip Jacket'. She is positioned centrally, facing the camera directly, against a plain, light beige or off-white background that matches the first scene. The jacket is fully zipped, showcasing its design on a human form. Her blonde hair is styled loosely over her shoulders. Her hands are casually placed in the jacket's side pockets, demonstrating functionality. The lighting is soft and even, illuminating her and the jacket. The overall color palette is cool-toned, with the light grey-blue, dark grey-blue, and black of the jacket. A Columbia logo is visible in the upper left corner of the frame. The text 'Arctic Crest™ Hybrid Full Zip Jacket' is displayed in white text in the lower right corner. The camera is static.
