0:00puppy sniffing grass logo A very tight close-up shot of a small black and tan puppy's head and front paws, nose-down in vibrant green grass. The puppy is actively sniffing, with its nose slightly obscured by the grass blades. The fur is shiny black with tan markings around the snout and over the eyes. The lighting is bright and natural, suggesting an outdoor setting on a sunny day. The camera is low to the ground, at the puppy's eye level, looking slightly down at the grass. In the upper left corner, a cream-colored, speech bubble-shaped graphic overlays the scene, containing the black "ACANA" logo with "Balanced" and "PUPPY RECIPES" in a teal script font, appearing progressively. The color palette is dominated by lush greens of the grass and the black/tan of the puppy, with the cream and teal of the logo providing contrast.
0:02puppy being petted text overlay A medium close-up shot shows a small black and tan puppy lying on its back in green grass, being gently petted by a human hand. The puppy's mouth is slightly open, and its tongue is briefly visible, indicating comfort and enjoyment. Its paws are playfully raised. The human hand, wearing a gold ring, is visible in the upper right, stroking the puppy's belly. The background consists of green grass and the blurry blue denim of a person's jeans, suggesting an outdoor, relaxed setting. The lighting is bright and natural. The upper portion of the frame is a solid teal background with white and teal text overlays that change: first "THE TAILORED NUTRITION YOU", then "THE TAILORED NUTRITION YOUR PUPPY needs".
0:05animated text message This scene features a vibrant, solid teal background filling the entire frame. Animated text appears in a stylized, playful font. The text initially appears as "Help support" in a light cream color, followed by "EARLY" and "DEVELOPMENT" in a slightly darker, distressed teal color. Then, "with balanced" appears in the light cream, and finally "WHOLESOME INGREDIENTS" in the distressed teal. The text animates into place with a subtle, dynamic effect, giving a sense of revelation. The overall color palette is a bright teal contrasting with cream and a darker teal. There are no visual elements other than the animated text and solid background.
0:09puppy running text overlay A dynamic, slightly blurry shot of a black and tan puppy running energetically through green grass. The camera is low to the ground, moving with the puppy, creating a sense of speed and playfulness. The puppy's ears are flapping, and its body is in motion, captured from a slightly elevated, eye-level perspective as it runs towards and past the camera. The grass is lush and green, indicating an outdoor, natural setting. The lighting is bright and natural. The upper portion of the frame is a solid teal background with white and teal text overlays that change: first "find the right", then "find the right BALANCE FOR YOUR PUPPY".
0:12product display call to action This scene is a vertically split screen with distinct colors and elements. The top half features a light cream-colored background with the black "ACANA" logo prominently displayed in the upper left, within the same speech bubble-like shape as the first scene. Below it, in a playful script font, are the words "Puppy" and "RECIPES" in teal. The lower half of the screen is a solid dark navy blue. In the center of the frame, spanning both the cream and navy sections, is a display of ACANA puppy food products. There are three bags of dry food (two brown/orange, one light blue/green labeled "WHOLESOME GRAINS") and a small can of wet food ("PATE") arranged in a slightly overlapping, appealing composition. The product packaging is clearly visible, showcasing branding and details like "85% MEAT", "65% SMALL PREY", and "NEW!". Below the products, on the navy background, is the text "AVAILABLE at" in white, with the Petco logo (stylized "petco" in white text with a small red dot in the 'o') next to it.
