0:00intro text overlay
The scene opens with a light gray background featuring two blurred figures of a woman on either side, facing away from the viewer on the left and towards the viewer on the right. The focus is on the bold black text overlay in the center: 'FREE SHIPPING' with 'FOR ORDER OVER $69' below it. The Bloomchic logo in white serif font is at the top center. The lighting is bright and even, creating a clean, minimalistic aesthetic. The overall color palette is muted, with gray, black, and white dominating, setting a commercial tone. The blurred figures provide contextual depth without distracting from the main message.
0:00model front pose smiling
A medium shot captures a smiling woman in the center of the frame, facing slightly to her right but looking directly at the camera. She is actively posing, with her hands near the hood of her dark blue knit vest, fingers lightly touching the edges, as if adjusting it or showcasing the feature. Her expression is joyful and engaging, with a wide smile. The background consists of two blurred, identical figures of herself, providing depth and a sense of product presentation. The lighting is soft and even, highlighting the texture of the knitwear. White text 'Obsessed with how cozy this is!' fades in below her. The Bloomchic logo remains at the top. The dominant colors are the deep navy blue of the vest, white of her top, and the bright, warm skin tones, all against a clean, light gray background.
0:02model back view
The scene presents a medium shot of the model from the back, turning her head slightly to look over her right shoulder towards the camera, while her body is angled towards the left. This angle emphasizes the back design of the navy blue hooded knit vest, showcasing the intricate cable knit patterns and the hooded detail. She continues to wear a white long-sleeved top underneath and dark blue jeans. Her expression is a soft, pleasant smile. The background remains a simple light gray. White text 'Long enough for hip coverage' appears in the lower-right quadrant, highlighting a product feature. The lighting is consistent, providing soft, even illumination. The dominant color is the dark blue of the vest, contrasted with white and gray.
0:03knit texture close up
This is an extreme close-up shot focusing entirely on the intricate texture and pattern of the navy blue cable knit vest. The frame is filled with the detailed weaving of the yarn, showcasing various knit patterns including raised cables and smaller bobble-like textures. The material appears thick and plush, conveying warmth and quality. In the lower-middle portion of the frame, white text reads 'Supersoft & relaxed fit', emphasizing the fabric's characteristics. The Bloomchic logo is still visible at the top. The lighting is direct and well-distributed, creating subtle shadows that enhance the three-dimensional quality of the knit, making each strand visible. The color palette is dominated by the rich, deep navy blue.
0:05model adjusting hood
A medium shot features the model from the waist up, centered, as she actively adjusts and puts on the hood of her navy blue knit vest. Her hands are positioned on either side of the hood, pulling it over her head. She maintains a wide, cheerful smile, looking slightly off-camera. Her long, wavy dark brown hair frames her face as the hood is brought up. She wears a white long-sleeved top underneath. White text 'Relaxed hood' appears below her, highlighting this feature. The background is a clean, bright light gray. The lighting is soft and even, accentuating her warm skin tone and the textured knitwear. The color palette is composed of the rich navy blue, crisp white, and the model's natural skin and hair tones against the neutral gray, creating an inviting and comfortable visual.
0:08pocket detail close up
This is a close-up shot focusing on the pocket of the navy blue cable knit vest. A hand, likely the model's, with light skin and neatly manicured nails (white nail polish), is gently sliding into the pocket, demonstrating its functionality and depth. The intricate cable knit pattern of the vest is clearly visible around the pocket opening, including a prominent diamond-shaped textured patch on the pocket itself. The background is blurred, suggesting the model is still wearing the vest, but the focus is entirely on the pocket and hand. White text 'Pockets to keep your hands warm' is overlaid in the lower-left. The Bloomchic logo remains at the top. The lighting emphasizes the texture and dimension of the knit, making the detail and quality palpable. The color scheme is predominantly deep navy blue with the contrasting white of the hand's skin and nail polish.
0:10model open front vest
A medium shot captures the model standing centrally, facing directly towards the camera, with one hand casually placed on her left hip, highlighting the open-front design of the vest. She is wearing the navy blue cable knit vest over a white long-sleeved top and dark blue jeans. Her hair is down, flowing around her shoulders. She has a pleasant, confident smile. White text 'Open-front cut for easy layering' appears in the lower-middle, explaining a key feature. The background is a clean, bright light gray. The lighting is soft and even, flattering the model and clearly showcasing the garment. The color palette is consistent with the product's colors: navy blue, white, and denim blue, set against a neutral gray, creating a harmonious and appealing visual.
0:12model full body sparkles
A full-body shot features the model standing, facing the camera with a cheerful, confident smile. She is showcasing the complete outfit: a navy blue cable knit hooded vest, worn open, over a white long-sleeved top and fitted dark blue denim jeans. Her hands are relaxed by her sides, and her posture is poised. As white text 'Perfect for lounging in or going out!' appears and then disappears, a magical, sparkling animation emanates from the vest, radiating outward, symbolizing versatility and appeal. The background is a clean, bright light gray. The lighting is soft and consistent, emphasizing the product's appeal and the model's friendly demeanor. The color scheme is dominated by navy, white, and blue denim against a light gray, enhancing the visual appeal.
0:15call to action
The scene maintains the full-body shot of the model from the previous scene, standing confidently and smiling at the camera in her navy blue knit vest, white top, and jeans. However, the background gradually darkens from a light gray to a darker gray, while the Bloomchic logo at the top remains white. A prominent white oval button with black text 'SHOP SIZES 10-30' appears in the lower-middle of the frame, directly below the model. A white mouse cursor icon moves to hover over the button, suggesting interactivity and directing the viewer's attention. The lighting subtly shifts to accommodate the darkening background, maintaining focus on the model and the call-to-action button. The overall mood shifts to a clear, direct commercial appeal, guiding the viewer towards a purchase.
