0:00hand holding gummies problem setup 1 The scene features a close-up, top-down shot of a light-skinned hand holding a small pile of dark purple, circular gummy candies in its palm. The hand is gently cupped, allowing the gummies to rest in the center. The background is softly blurred, showing a window with sheer white curtains, suggesting an indoor, well-lit environment. Sunlight casts soft shadows, highlighting the texture of the skin and the slight sheen on the gummies. The overall color palette is warm and natural, with the deep purple of the gummies contrasting against the fair skin tone. A white text overlay with a red 'X' next to it reads "Groggy mornings" positioned in the upper center of the frame, indicating a problem statement. The camera is static, focusing entirely on the hand and the gummies.
0:01hand holding gummies problem setup 2 This scene continues the close-up, top-down view of a light-skinned hand holding dark purple gummy candies, identical to the previous shot. The gummies are still cupped in the palm, positioned centrally in the frame. The background remains a softly blurred window with sheer white curtains, creating a bright, airy feel with natural sunlight. The focus is sharp on the hand and gummies. The main change is the addition of two more white text overlays, each with a red 'X'. Below 'Groggy mornings', new lines appear: "Stomach upset" and "Made with sugar", further elaborating on the problems associated with traditional sleep aids. The consistent framing and lighting suggest a direct continuation of the initial problem exposition.
0:03product reveal outdoors The camera presents a close-up shot of a blue product tube, held vertically by two hands against a vibrant green, out-of-focus natural background, likely lush foliage or a garden, suggesting an outdoor setting. The tube is prominently displayed in the center of the frame. Its vibrant blue color with white and yellow accents stands out against the green. The label reads "Asutra Dream the night away" along with "Nighttime Lotion with Melatonin and Magnesium". The hands gently grasp the tube from the sides, ensuring the product details are clearly visible. A light blue text overlay in the upper center states: "I actually wake up feeling well rested!", accompanied by a happy face emoji, signifying a positive solution. The lighting is bright and natural, indicating daylight.
0:04lotion dispensed close up This is an extreme close-up shot focused on the open cap of the blue lotion tube. A small, creamy white dollop of lotion is visible on the cap, having just been dispensed from the opening. The white flip-top cap is open, revealing the dispensing nozzle. The vibrant green, out-of-focus foliage from the previous scene serves as the background, maintaining the outdoor or natural light aesthetic. The lighting is bright and natural, highlighting the texture and color of the lotion. A text overlay at the bottom center reads "YEAH A LOTION!", emphasizing the product's form. The shot is static and tightly framed, drawing attention to the product's texture and composition.
0:05product on towel with statistics The scene displays a static, slightly high-angle close-up shot of the Asutra lotion tube lying diagonally on a textured white surface, resembling a fluffy towel or blanket. The background is entirely filled by this soft, white texture. Natural sunlight casts gentle shadows, enhancing the texture of the towel and the product's contours. The blue tube is centered, with its label facing the camera, clearly showing the brand name and product details. Overlays appear in sequence: first, a blue bar with white text saying "Regular users get 2 extra hours of sleep!". Then, a yellow text overlay at the bottom reads "DREAM THE NIGHT AWAY". The overall impression is clean, bright, and focused on showcasing the product and its benefits. The camera remains static throughout.
0:07lotion dispensed with ingredients This is an extreme close-up shot of the open cap of the blue lotion tube, similar to an earlier scene. A creamy white dollop of lotion is clearly visible on the cap. The white flip-top cap is open, with the product nozzle exposed. The background is a soft, indistinct blur of a neutral, possibly indoor, color. The lighting is even and bright, highlighting the texture of the lotion. A blue text overlay in the upper portion reads "Regular users get 2 extra hours of sleep!". Below that, two more blue overlays appear: "Melatonin" with a sleeping emoji, and "Magnesium" with a sparkling star emoji. At the bottom, a yellow text overlay states "MELATONIN AND MAGNESIUM". The shot is static, reinforcing the focus on the product's key ingredients and benefits.
0:09woman applying lotion face shot The scene is a medium close-up of a young adult Asian woman looking directly at the camera, with a gentle smile and a quick wink. She holds the blue Asutra lotion tube in her left hand, and with her right hand, she dispenses a small amount of lotion onto her right index finger. Her long, dark hair is styled in two braids, framing her face. She wears a dark green or teal tank top. The background is softly blurred, revealing a sheer white curtain and a light-colored wall with faint white string lights, suggesting an indoor bedroom or lounge setting. The lighting is soft and warm, possibly from a window. A yellow text overlay at the bottom center reads "STARTED RUBBING THIS". The camera is static, focusing on her expression and the action of dispensing the lotion.
0:11lotion application on shoulder This is a close-up, over-the-shoulder shot focusing on a light-skinned hand applying the creamy white lotion to the bare shoulder of a person, presumably the same woman from the previous scene. The hand is gently rubbing the lotion into the skin, which appears smooth and hydrated. The shoulder is mostly bare, with the edge of a dark green or teal tank top strap visible. The background is softly blurred, maintaining an indoor, well-lit ambiance. A blue text overlay in the upper center states "Improves sleep quality", accompanied by a happy face emoji, reinforcing the product's benefit. At the bottom, a yellow text overlay reads "BEFORE BED". The lighting is soft and highlights the skin's texture. The camera is static, capturing the action clearly.
0:13woman sleeping on couch A medium shot captures a young adult Asian woman lying comfortably on a grey couch, nestled into a soft purple pillow. Her eyes are closed, and she has a serene, relaxed expression, indicating sleep or deep rest. Her long, dark hair cascades around her head. She is wearing a tie-dye patterned top. A pair of eyeglasses rests on the couch cushion near her. The background features a light-colored wall with vertical panels, a decorative round gold mirror, and a potted plant, creating a cozy living room atmosphere. Soft, warm sunlight streams in from the right, highlighting her face and the textures of the couch and pillows. A blue text overlay in the upper center says "Magnesium relaxes muscles & mind". A yellow text overlay at the bottom center reads "I COULD ACTUALLY FEEL MY BODY RELAX". The camera is static, observing her peaceful state.
0:16lotion texture on wrist This is a very tight close-up shot focused on the smooth, hydrated skin of a light-skinned wrist, where lotion has just been applied. A finger is gently touching the skin, demonstrating the non-greasy texture. The skin appears soft and supple, reflecting the ambient light. The background is an indistinct, softly blurred texture, possibly a bedsheet or fabric, suggesting an intimate, personal care setting. A blue text overlay in the upper center, with a red 'X', states "Not greasy", highlighting a key product attribute. The lighting is bright and even, accentuating the skin's natural glow and the absence of any residue. The camera is static, ensuring clear visibility of the skin's texture.
0:17woman smelling lotion The scene features a medium close-up of a young adult Asian woman, holding the blue Asutra lotion tube in her left hand. She brings her right hand, where she has applied lotion, up to her nose to smell it, making a positive, satisfied expression. Her long, dark hair is in two braids, and she wears a dark green or teal tank top. The background is softly blurred, showing a sheer white curtain and a light-colored wall, creating a clean indoor ambiance. The lighting is soft and warm. A blue text overlay with a lemon and sprout emoji states "Smells good". A yellow text overlay at the bottom reads "SMELLS LIKE LEMONGRASS AND SHEA BUTTER". Her facial expression is one of contentment and pleasant surprise. The camera is static, focusing on her reaction and the product.
0:19product label details This is an extreme close-up shot of the back label of the blue Asutra lotion tube. The text is sharp and readable, displaying product information, directions, and ingredients. A light-skinned finger, likely the demonstrator's, points to various sections of the text, emphasizing specific details. The background is blurred green foliage, suggesting an outdoor or brightly lit natural setting. The lighting is clear and even, ensuring the small print is legible. Two blue text overlays are present: "Moisturizing with Shea Butter & Almond Oil" at the top, and a yellow text overlay at the bottom reading "SUPER LUXE LIKE SELF CARE NOT MEDICINE". The camera is static, providing a detailed view of the product's claims and components.
0:22woman relaxing with headphones The scene shows a young adult Asian woman lying relaxed on a bed, propped up slightly by pillows. She wears dark over-ear headphones and gently touches them as if adjusting. Her long, dark hair spreads across the pillow. She wears a dark brown or olive green halter top and denim shorts. The background features a sheer white canopy or curtain and a light-colored wall with string lights, creating a soft, dreamy bedroom atmosphere. Warm, golden sunlight bathes the scene from the right, creating soft highlights and shadows, giving a peaceful and calm mood. A blue text overlay in the upper center states "Magnesium supports a relaxed mood!". A yellow text overlay at the bottom reads "MY EVENINGS ARE SO MUCH MORE RELAXING". The camera is static, capturing her tranquil state.
0:25woman waking up happily A medium wide shot captures a young adult Asian woman waking up in a bed, initially covered by a sage green comforter. She stretches her arms above her head and then out to the sides with a broad, joyful smile on her face, conveying a sense of feeling refreshed and well-rested. Her long, dark hair is fanned out on a purple pillow. She wears a white tank top and a plaid shirt over it. The background features a light-colored wall with vertical panels and a framed picture of a mountain trail. The lighting is bright and cheerful, suggestive of morning. A blue text overlay in the upper center states "Clinically proven to help users sleep longer". A yellow text overlay at the bottom reads "DEEPER AND LONGER EVER SINCE". The camera is static, capturing her energetic and happy awakening.
0:29screen recording product page This scene is a screen recording of a mobile phone displaying the Asutra product webpage. The top banner shows the 'Asutra' logo and navigation icons. Below it, a rating of '4.7 | 92 Reviews' is visible, along with text 'Highly rated by customers for: smells, sleep, lotion'. The main content area shows a collage of product images, primarily featuring three blue lotion tubes against a yellow background, and another image of a hand holding a tube with text about getting '2 extra hours of sleep'. The page scrolls subtly downwards, revealing more content and images of the product in use. The overall color palette is bright and clean, consistent with e-commerce design. A yellow text overlay at the bottom reads "MELATONIN LOTION FOR YOURSELF". The shot is a direct capture of a digital interface.
0:31woman sleeping on couch with cta A medium shot captures the young adult Asian woman from earlier, now deeply asleep on the grey couch, nestled into the purple pillow. Her eyes are closed, and she has a peaceful, tranquil expression, emphasizing the product's effectiveness for deep sleep. Her long, dark hair is spread around her. She wears a tie-dye patterned top. A pair of eyeglasses rests on the couch cushion near her. The background features the same light-colored wall, decorative mirror, and potted plant, maintaining the cozy living room setting. Soft, warm sunlight continues to illuminate the scene. A blue text overlay in the upper center states "Get up to 30% OFF". This is followed by another blue overlay with "+ FREE Gift" and a gift box emoji. A yellow text overlay at the bottom reads "CLICK THE LINK BELOW FOR ASUTRA AND JUST DREAM THE NIGHT AWAY". The camera is static, reinforcing the calm and promoting the call to action.
