0:00hands touching poster The scene opens with a close-up, slightly overhead shot of a person's hands gently smoothing the surface of a printed poster. The poster features a detailed, repetitive pattern of green willow boughs and leaves against a light, off-white background. At the top of the poster, the text 'WILLIAM MORRIS 1834 - 1896' is visible in a classic black serif font. The hands move deliberately, flattening the paper, suggesting a tactile appreciation for the print quality. The background consists of a textured, ribbed surface, likely a fabric or mat, in a neutral beige or light gray color. The lighting is soft and even, highlighting the texture of the poster and the fine details of the hands. The overall mood is calm and focused, emphasizing the aesthetic quality of the artwork.
0:03framed poster display A medium shot frames a wooden-framed art print displayed upright on a dark, reflective kitchen countertop. The print within the frame is the same William Morris 'Willow Bough' pattern as seen previously, with green leaves and branches against a light background, and the 'WILLIAM MORRIS 1834 - 1896' text at the top. The light-colored wooden frame contrasts nicely with the dark countertop. In the background, a brightly lit modern kitchen or living area is visible through large windows, suggesting an outdoor view. On the left, a white ceramic vase with feathery pampas grass stands near the window, and on the right, a muted blue-grey vase with dried flowers adds a touch of decor. The lighting is bright and natural, indicating daylight, and there's a subtle glare on the print's glass. The scene conveys a sense of home decor and stylish presentation.
0:04typing on laptop etsy An overhead, medium shot captures a person's hands actively typing on a silver MacBook Pro keyboard. The laptop is placed on a dark, uncluttered desk surface. The screen displays a webpage, likely Etsy, with a grid of various 'William Morris' art prints. Several thumbnail images of different botanical and patterned artworks are visible, along with prices and delivery information. To the left of the laptop, a lit candle in a clear glass jar, possibly from Diptyque (a black label with white text 'BYR O BOI' is partly visible), emits a warm glow. To the right, a large glass terrarium with small green plants provides a touch of nature. The lighting is soft and ambient, with the laptop screen casting a cool light. The overall atmosphere suggests a focused, creative work session.
0:06etsy screen scroll A close-up shot focuses entirely on the screen of a MacBook Pro, displaying an Etsy webpage. The screen shows a grid of various William Morris prints, each with an image, title, price, and delivery details. The user is scrolling down the page, as evidenced by the smooth vertical movement of the content. Prominently featured are designs like a 'William Morris Poster | William Morris Print' for '£16.00' and a 'William Morris Prints Set of 2' for '£19.72'. The top portion of the screen includes navigation elements and search bars, typical of an e-commerce platform. The resolution is clear, allowing for easy readability of the text and appreciation of the print details. The lighting is emanating directly from the screen, making the content bright and distinct. The scene highlights the visual search process for art prints.
0:08typing on laptop etsy continued An overhead, medium shot, similar to an earlier scene, shows a person's hands typing on a silver MacBook Pro keyboard. The laptop rests on a dark desk. The screen displays the Etsy webpage, specifically continuing the grid of William Morris art prints. The background elements are consistent with the previous typing shot: a lit candle in a glass jar on the left and a glass terrarium with plants on the right. The user's focus is on interacting with the laptop, seemingly conducting research or browsing the online marketplace. The lighting remains ambient, with the laptop screen providing a cool, internal light source. The scene reinforces the activity of online browsing and discovery.
0:09typing on laptop figma An overhead, medium shot reveals a person's hands typing on a silver MacBook Pro. The laptop screen now displays the Figma design interface. Three large digital posters are shown on the canvas, each featuring a William Morris-style pattern. One is in shades of pink, another in green (the willow bough pattern), and a third in blue and gold. The top of the screen shows 'A4-1', 'A4-2', 'A4-3', indicating different artboard sizes. The right sidebar of Figma shows design properties like 'Text', 'Position', and 'Fill'. The hands are actively typing, and the mouse cursor is visible, occasionally interacting with elements on the screen. The setting remains the same as previous typing scenes, with a dark desk background. The focus is on the creative design process using professional software.
0:13figma screen editing A close-up shot of a MacBook Pro screen displaying the Figma interface. The focus is on one of the digital posters, specifically the green 'Willow Bough' design, which is highlighted with blue bounding box handles, indicating it is selected for editing. Above the poster, the text 'WILLIAM MORRIS' is visible. A small pop-up menu or tooltip related to image manipulation (e.g., 'Crop') appears near the selected element. The right sidebar, partially visible, contains design and prototype settings. The cursor is seen moving around the selected image. The bright screen provides clear visibility of the design elements and editing tools. This scene emphasizes the precision and detail involved in digital design work.
0:14typing on laptop gelato An overhead, medium shot shows a person typing on a silver MacBook Pro, returning to the dark desk with the candle and terrarium. The laptop screen transitions through different stages of the Gelato print-on-demand platform. Initially, it shows the Gelato homepage with marketing copy like 'Print on demand for your ecommerce business' and images of people and products. Then, it moves to product selection, showing categories like 'Wall Art' and 'Posters', before focusing on a preview of the designed William Morris poster being uploaded or adjusted within Gelato's editor. The hands are actively typing throughout these transitions, navigating the platform. The ambient lighting from the room combines with the cool glow of the screen, creating a focused working environment.
0:18gelato ai description A close-up shot of the MacBook Pro screen focuses on the Gelato platform's product listing creation interface. The screen prominently displays fields for 'Title', 'Description', and 'Tags' for the William Morris poster. The user interacts with an 'Generate with AI' button, which then populates the fields with detailed text: 'William Morris Willow Bough Poster - Fine Art Print - Vivid Giclée Colors...' for the title, a comprehensive product description, and a list of tags like 'William Morris', 'Willow Bough', 'Fine Art Print', 'Nature Pattern Art', 'FSC Certified', etc. The cursor is visible, highlighting the automated generation. The crisp screen display and clean UI emphasize the efficiency and helpfulness of the AI feature in generating product metadata quickly.
0:21gelato profit margin A close-up shot of the MacBook Pro screen shows the Gelato platform's profit margin calculation interface. The screen displays a table with columns like 'Retail price (GBP)', 'Product costs (GBP)', 'Shipping costs (GBP)', and 'Estimated profit (GBP)'. The user types '50' into a percentage field next to 'Set profit margin to', then clicks an 'Update' button. The table dynamically updates, showing how changing the profit margin affects the estimated profit. This numerical data is clear and legible, demonstrating transparency in pricing and earning potential. The scene highlights the business management features of the platform, focusing on financial control and strategic pricing for e-commerce sellers.
0:24etsy listing final A close-up shot of the MacBook Pro screen reveals the final published product listing on Etsy. The main image shows the William Morris 'Willow Bough' poster. To the right, details like '£6.76', 'William Morris Willow Bough Fine Art Poster', 'Size', and a comprehensive description are displayed. The description highlights the print's beauty, giclée art technology, and its suitability for various interiors. Below the main content, smaller thumbnail images of the product are visible. The screen scrolls downwards, revealing more of the product description, which mentions environmental friendliness and FSC-certified paper. The clean layout and detailed information reinforce the professional presentation of the product on the e-commerce platform.
0:28unboxing poster tube A close-up, overhead shot shows a person's hands carefully removing a rolled-up poster from a brown cylindrical cardboard shipping tube. The hands manipulate the white plastic end cap of the tube, then gently pull out the white paper-wrapped poster. The background is the same neutral, ribbed textured surface seen in the opening shot. The lighting is bright and even, casting minimal shadows and focusing attention on the hands and the packaging. The action is precise and delicate, suggesting care for the product. This scene provides a tangible representation of the physical product and its packaging, demonstrating the 'unboxing' experience.
0:29unrolling posters A close-up, overhead shot captures a person's hands unrolling two different William Morris prints. First, the hands unroll a print with the familiar green 'Willow Bough' pattern and the 'WILLIAM MORRIS' text. Then, they smooth out another print featuring the same willow bough design, but this time in a subtle pink hue against a light background. The prints are laid out on the same neutral, ribbed textured surface. The hands move carefully, ensuring the prints are flat and presentable. The soft, even lighting highlights the delicate patterns and colors of the art. The scene demonstrates the variety of the product and its quality upon arrival, showing two distinct colorways of the same design.
0:31framed poster display kitchen reprise A medium shot, identical to an earlier scene, shows the wooden-framed art print on a dark, reflective kitchen countertop. The print within the frame is the green William Morris 'Willow Bough' pattern with the 'WILLIAM MORRIS 1834 - 1896' text. The background reveals a bright, modern kitchen or living space through large windows, with sunlight streaming in. Decorative elements like a white vase with pampas grass and a blue-grey vase with dried flowers are visible on either side of the frame. The lighting is natural and bright, creating a clean and appealing aesthetic. The scene serves as a full-circle moment, showing the final product in a home setting, emphasizing its readiness for display.
0:34framed poster display wall final A final medium shot presents a different William Morris art print, framed and hanging on a plain white wall. This print features a more intricate botanical pattern with blue bell-like flowers, green leaves, and golden-brown accents, distinct from the willow bough design. The print is framed in a similar light wooden frame, suggesting a cohesive product line. The wall is clean and white, providing a neutral backdrop that allows the artwork to stand out. The lighting is soft and even, highlighting the details and colors of the print without harsh shadows. This scene concludes the video by showcasing another example of the product in a minimalist home decor context, reinforcing its aesthetic appeal and versatility.
