0:00watch face close up zoom in The scene opens with a close-up shot of an elegant IWC Schaffhausen watch. The watch face is black with a subtle brushed texture, featuring gold-colored hands, hour markers (Arabic numerals), and a small sub-dial at the 12 o'clock position. The most prominent feature is the exposed tourbillon escapement visible through a circular cutout near the 6 o'clock position, showcasing intricate gears and a vibrant ruby jewel. The watch is framed against a completely black background, with soft, focused lighting highlighting the metallic rose gold case and components. The camera slowly zooms in towards the watch face, enhancing the detail of the craftsmanship. The overall color palette is dark and luxurious, dominated by black and rose gold.
0:03watch side profile reveal The camera slowly rotates around the IWC Schaffhausen watch, transitioning from a head-on view of the face to a dynamic angle revealing its side profile and the intricate crown and pushers. The background shifts from pure black to a soft, warm, golden-brown gradient, creating a sophisticated and luxurious ambiance. The rose gold case of the watch reflects the warm light, showcasing its polished and brushed finishes. The black alligator leather strap is visible, securely attached to the lugs. Details like the etched branding on the crown become briefly visible. The overall mood is elegant and refined, with rich, warm tones dominating the scene.
0:06tourbillon extreme close up This scene provides an extreme close-up of the tourbillon escapement on the IWC Schaffhausen watch face. The intricate, rotating mechanism, composed of tiny rose gold gears, springs, and a vibrant ruby jewel, fills a significant portion of the frame. The background is pure black, emphasizing the mechanical details of the tourbillon. The lighting is precise, highlighting the metallic sheen of the components and the deep red of the jewel. The second hand sweeps across the frame, adding to the sense of active movement. This shot emphasizes the precision engineering and artistic craftsmanship of the watch movement.
0:09watch caseback reveal The camera shifts to an angled close-up view of the transparent caseback of the IWC Schaffhausen watch. The intricate inner workings of the mechanical movement are fully visible through the sapphire crystal, showcasing a complex array of gears, plates, and screws, all crafted in a beautiful rose gold tone. Engravings such as "INTERNATIONAL WATCH CO", "IWC SCHAFFHAUSEN", and "01/100" (indicating a limited edition) are clearly visible on the rose gold bezel of the caseback. The background is a soft, warm golden-brown gradient, similar to scene 2, providing an elegant backdrop. The lighting emphasizes the metallic texture and the depth of the movement.
0:12watch full shot static The IWC Schaffhausen watch is presented in a full, static front shot, occupying the central portion of the frame. The rose gold case, black textured dial with rose gold numerals and hands, and the exposed tourbillon are clearly visible. The black alligator leather strap is also prominently displayed, wrapping around an unseen wrist or stand. The background is a warm, golden-brown gradient, providing a sophisticated contrast to the dark watch. Soft, even lighting illuminates the watch, highlighting its elegant design and material textures. The scene exudes luxury and timeless elegance.
0:16brand logo end card The screen is completely black, serving as a minimalist background. In the center of the frame, the "IWC SCHAFFHAUSEN" brand logo appears in clean, white, sans-serif typography. The text is static and remains on screen until the end of the video. The simplicity of the scene brings full attention to the brand identity, concluding the presentation with a clear and strong brand statement.
