0:00split screen welding boot intro The scene features a dynamic split-screen composition. The upper half presents a medium shot of a male speaker looking directly into the camera. He stands in a well-lit retail or warehouse environment, with blurred metal shelving stocked with work boots in the background. The lighting is even and soft, highlighting his face. The lower half of the screen displays a close-up of a pair of rugged, light brown work boots positioned on a metallic grate. Bright, white and orange sparks are erupting around the boots, suggesting a welding or grinding process, emphasizing their protective and durable nature. The environment appears industrial and gritty, contrasting with the cleaner upper frame. The overall color palette combines the earthy tones of the boots and the speaker's attire with the vibrant, energetic sparks. Subtitles 'Girouard,' appear below the speaker, indicating a name.
0:02split screen product montage This is a brief, rapid split-screen shot. The upper half maintains the medium shot of the male speaker from the previous scene, still looking directly into the camera, with the blurred shelving of boots in the background. His facial expression remains engaged. The lower half quickly transitions to showcase two distinct pairs of Brunt work boots. The first, a pull-on style, is displayed against a serene outdoor backdrop of water and distant mountains, suggesting versatility. The second, a lace-up style, is shown on rocky terrain. Both boots are tan/brown with white soles. The lighting remains bright and natural. Subtitles 'Workwear.' appear, continuing the speaker's sentence.
0:03boot on wood closeup The camera captures a tight close-up of a person's foot encased in a robust, tan-colored work boot. The boot is heavily soiled with dirt and sawdust, indicating active use in a construction or woodworking environment. The sole of the boot, which appears thick and durable, is firmly planted on a rough-hewn wooden plank, part of a larger stack of lumber. The lighting is natural and bright, emphasizing the texture of the wood and the worn details of the boot. The focus is sharp on the boot and the immediate wooden surface, blurring the background. Subtitle 'people' floats on the screen, indicating part of the narrative.
0:04boot in smoke dramatic A single, pristine, tan-colored work boot stands centrally in a dramatic medium shot, isolated against a dark, undefined background. Thick, white and grey smoke billows around the boot, creating an ethereal and slightly mysterious atmosphere. The lighting is focused and directional, illuminating the boot's clean lines and smooth texture while highlighting the swirling smoke. The boot appears brand new, contrasting with the previous scene's worn boot, suggesting the product's aesthetic appeal even before use. The overall mood is stylized and showcases the boot as an object of desire. Subtitle 'the country' is displayed, continuing the voiceover narrative.
0:05boots climbing and walking The scene begins with a close-up, low-angle shot of a person's feet, clad in rugged, dirty work boots, ascending wooden stairs within a construction or renovation site. The wooden planks are rough and show signs of sawdust and debris. The camera then smoothly transitions to a low-angle shot, tracking forward as the person walks down a narrow, unfinished hallway, revealing wooden studs and partial drywall. The work boots, covered in dust and dirt, are the primary focus, illustrating real-world use. The lighting is practical and somewhat diffused, suggesting natural light from windows or open doorways. The overall color palette is dominated by the browns of the wood and boots, with muted background tones. Subtitles 'asking us', 'try on', and 'apparel' sequentially appear, relating to the narrative of seeking physical product interaction.
0:08split screen retail availability The video returns to a split-screen format. The upper frame maintains the medium shot of the male founder, who is actively talking to the camera with a confident, slightly enthusiastic expression. His gestures are animated, conveying excitement. The background remains the blurred retail/warehouse shelving. The lower frame presents an informational graphic on a clean white background. This graphic prominently features the 'BRUNT' logo in orange, followed by the text 'NOW AVAILABLE AT'. Below this, the 'Scioto Shoemart' logo is displayed in an elegant red script, accompanied by 'SINCE 1964' and 'YOUR FOOTWEAR SUPERSTORE'. The lighting is bright and clean for both sections. Subtitles 'BRUNT is', 'at a', and 'near you.' are displayed, reinforcing the message of retail availability.
0:11split screen product interaction The split-screen continues. The upper section features the male founder, maintaining eye contact and speaking with enthusiasm, gesturing to emphasize the product's quality. His background remains the organized retail shelving. The lower section transitions between two brief shots. The first shows a person pointing to a shelf densely packed with various styles of Brunt boots, indicating a wide selection. The second shot, a medium close-up, shows a different person holding a dark grey Brunt work boot, inspecting it closely with both hands, conveying the tactile experience of handling the product. The lighting is consistent and bright across both frames. Subtitles 'you can' and 'and' are overlaid, continuing the founder's message about experiencing the product.
0:14split screen trying on boot This split-screen segment continues with the male founder in the upper frame, enthusiastically speaking and gesturing, maintaining eye contact with the viewer. His backdrop remains the boot-filled shelving. The lower frame shows two quick, sequential close-up shots demonstrating interaction with a boot. The first depicts a person's hands lacing up a dark work boot, highlighting the detail and quality of the lacing system. The second shot captures a person sitting down, intently trying on a work boot, with their back partially to the camera, focusing on the act of fitting the boot. The lighting across both frames is bright and functional. Subtitles 'the comfort.' and 'head over' are displayed, leading into the call to action.
0:17split screen boot details and website CTA The split-screen composition persists. The upper frame maintains the medium shot of the male founder, who is now concluding his address with a clear, direct, and slightly pointing gesture, guiding the viewer towards an action. His background of shelving remains. The lower frame transitions through two detailed close-ups of the Brunt boots. The first is an extreme close-up of the textured outsole of a boot, clearly showing the 'BRUNT' logo molded into the tread, emphasizing brand presence and functional design. The second close-up highlights the intricate stitching on the side of a boot, showcasing craftsmanship and material quality. The text 'BRUNTWORKWEAR.COM' is prominently displayed as a white overlay on the lower frame, followed by subtitles 'Click on' and 'locator', directing viewers to the website. Lighting is sharp and focused on the product details.
0:20website store locator The scene displays a full-screen recording of a website interface titled 'FIND RETAILERS NEAR YOU', positioned below a 'BRUNT' logo. The primary feature is a search bar labeled 'Type a City or State' with an orange search button. Below this, a dynamic interactive map of North America is shown, initially displaying the entire continent. As the scene progresses, the map animates, zooming and panning to visually represent a search for locations, demonstrating the store locator functionality. The background of the webpage is clean white, with black text for clarity. Subtitles 'location' and 'to you.' reinforce the ease of finding a retail spot.
