0:00opening text on table
A medium shot looks down at a pristine, light-colored wooden table. A white striped kitchen towel is partially visible in the bottom left corner, draped over the edge. In the center of the frame, large, elegant white text asks, "what's your happy?". The background is softly blurred but hints at a domestic setting, with a stack of blue notebooks or binders and a yellow pencil peeking into the upper right corner. The lighting is warm and bright, suggesting soft, natural light, creating a clean and inviting atmosphere. There are no active movements, and the composition is calm and expectant.
0:01sheet pan meal reveal
The camera maintains a medium shot, slightly overhead, of the same light-colored wooden table. A large, rectangular silver baking sheet, brimming with a freshly cooked meal, is slid into the frame from the left. The sheet pan contains several pieces of golden-brown roasted chicken thighs with crispy skin and a glossy glaze, alongside perfectly roasted baby potatoes and vibrant green, slightly charred broccoli florets. Wisps of steam rise from the hot food, indicating it's fresh from the oven. A hand, covered by a white, textured kitchen towel, is visible guiding the tray. Overlaid on the food in the center of the screen, the white, elegant script logo "Wegmans" appears. In the blurred upper left background, a stack of white ceramic plates is visible. The lighting remains warm and bright, emphasizing the appetizing colors and textures of the meal.
0:03phone app recipe ingredients
A close-up, slightly angled shot focuses on a pair of hands holding a dark-colored, modern smartphone (resembling an iPhone) in portrait orientation. The phone screen displays the "Wegmans" mobile app. The top of the screen shows a title bar with '12:12' and the Wegmans logo, along with a cart icon indicating '17' items. The main content area features an appetizing image of the sheet pan chicken dish, followed by recipe details. The "Ingredients" tab is highlighted, showing a detailed list including "24 oz baby gold potatoes halved", "2 tbsp organic extra virgin olive oil", and other cooking components. A prominent red button labeled "Shop This Recipe" is clearly visible. The hands are actively scrolling down the screen. The background is softly blurred, revealing a wooden surface, bright yellow lemons in a rustic wooden bowl, and green foliage from a houseplant, suggesting a kitchen or dining environment. The lighting is bright and even.
0:05phone app shopping list
This close-up shot remains focused on the smartphone held by the hands, still displaying the "Wegmans" app. The screen has transitioned to a shopping list view, indicating a seamless process from recipe to shopping. Items are categorized under headings like "PRODUCE", "MEAT DEPARTMENT", and "DAIRY". Several checkboxes are marked, showing that items such as "Broccoli Crowns", "Wegmans Baby Gold Potatoes", and "Wegmans Boneless Skinless Chicken Thighs" have been added to the cart. Product details like weight/volume and aisle location are also visible. A red button at the bottom reads "Add Selected Items to Cart". The hands continue to scroll, demonstrating the ease of adding ingredients. The blurred background with lemons and a plant is consistent with the previous scene, maintaining a natural, home-like setting. The lighting is bright and functional.
0:07plated meal overhead
An overhead shot presents a perfectly plated meal on a light-colored wooden table. A round, off-white ceramic plate takes center stage, holding a generous serving of golden-brown chicken, roasted baby potatoes with crispy edges, and vibrant green broccoli florets, all generously coated in a glistening sauce. To the left of the plate, a neatly folded white linen napkin is placed beside a polished silver fork. On the right, a silver knife lies beside the plate. In the upper left corner of the frame, a small, clear glass bowl of soft yellow butter and a thick slice of rustic, crusty bread rest on a wooden cutting board, slightly out of focus. In the upper right, a clear glass filled with a light-colored beverage (possibly water or white wine) catches the light. The lighting is warm and directional, casting subtle shadows and enhancing the appetizing appeal of the food. The scene evokes a comfortable and delicious dining experience.
0:08eating with social icons
A medium close-up shot focuses on the plated meal from a slightly lower angle than the previous scene, emphasizing the texture and appeal of the food. A person's hand, wearing a light blue long-sleeved shirt, reaches in from the left, holding a silver fork. The fork gently picks up a piece of broccoli from the white ceramic plate, which also holds roasted chicken and potatoes, still glistening with sauce. As the hand moves, a flurry of colorful, animated social media and e-commerce-themed icons (including a thumbs-up, shopping cart, heart, money bag, happy face, share symbol, and scissors) float and swirl around the plate, creating a dynamic visual effect. These icons suggest positive digital engagement or the various benefits associated with the meal. The background is softly blurred, showing the bread, butter, and drink from earlier scenes. The lighting remains warm and inviting, highlighting the deliciousness of the meal.
0:10animated phone and icons
The scene is set against a clean, plain light beige/off-white background. A dark-colored, modern smartphone (similar to an iPhone) emerges smoothly from the bottom center of the frame, rising vertically. Simultaneously, a vibrant array of colorful social media and e-commerce-themed icons (thumbs-up, shopping cart, heart, happy face, money bag, share symbol, recipe list, scissors) animate around the phone. Some icons float up from below, while others descend from above, creating a dynamic and engaging visual. As the phone settles into its central position, all these floating icons gracefully converge and shrink into the phone's screen, symbolizing how the app integrates and simplifies various digital and lifestyle functions. The animation is fluid and conveys a sense of seamless technological integration.
0:12final logo and text
The scene displays the final branding message on a clean, light beige/off-white background. Centered prominently is the "Wegmans app happy" logo. "Wegmans" is in a elegant, black script font. Below it, "app" is in a smaller, sans-serif black font, enclosed by square brackets, indicating a mobile application. "happy" immediately follows "app" in a vibrant, multi-colored (orange, pink, purple, blue) sans-serif font. Above the "app" text, a stylized icon resembling a shopping cart with a floral design is present. Below the main logo, in black sans-serif text, the phrase "now with shoppable recipes" appears. After a short moment, an additional line of text, "download the new app", animates in below the previous line, displayed in a bold, eye-catching red sans-serif font. Two small, animated emojis, a pink heart and a yellow smiling face, briefly appear and disappear to the right of the main logo, adding a touch of friendly interactivity to the static graphic.
