0:00founder intro mudwtr kitchen A medium close-up shot of a male founder in a modern kitchen setting. He stands behind a wooden counter, with light-colored wooden cabinets and a white refrigerator visible in the background. Overhead, warm LED strip lighting illuminates the backsplash. On the counter in front of him, there's a brown 'MUD\WTR Coffee' container, a glass of iced coffee with a white marbled coaster, and a black handheld frother. The founder, wearing a white t-shirt and a camouflage baseball cap, holds a small black object to his mouth, speaking directly to the camera with a confident yet approachable expression. He gestures occasionally with his free hand. The overall color palette is warm and natural, dominated by the wood tones and the coffee-colored beverages. White text overlays across the lower third of the screen state: 'I'm the founder of MUD\WTR, and we're known for making coffee alternatives'.
0:03founder explains mudwtr benefits A medium shot of the male founder, slightly angled to his left, maintaining eye contact with the camera. The modern kitchen environment with wooden cabinets and white appliances remains in the background. The 'MUD\WTR Coffee' container, iced coffee, and frother are still on the wooden counter in the foreground. He is gesturing more expressively with both hands as he explains the product's composition. His expression is animated, emphasizing his points. The lighting is bright and even, highlighting his features and the products. White text overlays across the lower third of the screen read: 'blends with no to low doses of caffeine and high doses of functional mushrooms'.
0:06woman sipping coffee pink overlay An extreme close-up of a young Caucasian woman's face, partially obscured by a hazy pink and purple light overlay on the left side of the frame. Her right eye is clearly visible, with long dark eyelashes and light brown iris. Her lips, painted in a natural pink shade, are pressed gently against the rim of a small, white, ribbed porcelain cup, from which she is about to sip or is sipping a dark liquid. Her hands, with neatly manicured nails, delicately hold the cup. The background is out of focus, suggesting an indoor setting. The lighting is soft but with the distinct colored overlay, creating a slightly ethereal or dreamy effect. White text is overlaid on the lower left: 'So it might be surprising to hear'.
0:09woman surprised coffee lover An extreme close-up of the same young Caucasian woman's face, now completely visible and centered in the frame. Her eyes are wide open, conveying a look of surprise or slight shock, with her pupils dilated. Her lips are puckered into an 'o' shape, as if making an exclamation. She continues to hold the small, white, ribbed porcelain cup just below her chin, filled with a dark liquid. Her expression is highly animated and direct. The background remains soft and out of focus, likely an indoor environment. The lighting is bright and even on her face. White text overlays across the lower third of the screen: 'that I've actually always loved coffee'.
0:10hand frothing coffee A close-up shot from an overhead perspective, focusing on a white ceramic mug containing a dark brown liquid, presumably coffee. A hand, possibly female, with a yellow long-sleeved garment, holds a black handheld frother, actively mixing the coffee within the mug. The frother's whisk creates a swirling motion and light foam on the surface of the liquid. The mug is placed on a clean, white countertop, which occupies most of the background, slightly out of focus. The lighting is bright and neutral, highlighting the texture of the ceramic mug and the liquid. White text overlays across the center of the frame: 'the ritual'.
0:11woman sipping coffee outdoors A medium shot of a young Caucasian woman standing outdoors on a bright, sunny day, with blurry greenery and a body of water in the background. She has long, wavy light brown hair that flows over her shoulders. She wears a rust-colored utility jumpsuit with a zipper down the front and long sleeves rolled up. Her expression shifts from a cheerful smile as she initially sips from a white mug held with both hands, to a more concerned or thoughtful look as she holds the mug to her chest. The bright sunlight creates soft shadows and highlights her hair. White text overlays on the lower right: 'it usually comes with wild ranging doses of caffeine,'.
0:14man anxious green kitchen A wide shot of a young Black man in a vibrantly colored kitchen. The cabinets and shelves are a bright lime green, contrasting with white marble countertops and light brown wooden shelves. He wears a light-colored jacket, a white t-shirt, brown cargo pants, and a green beanie. He is initially standing at the counter, taking a quick sip from a white mug, then quickly turns away and rubs his temples, looking visibly distressed or anxious. A laptop is open on the counter to his left. The lighting is bright and artificial, enhancing the vividness of the green kitchen. White text overlays on the lower left: 'I started to associate it with anxiety'.
0:17man bad sleep yellow room A medium shot of a young Caucasian man in a brightly lit room with a vibrant yellow wall and a wooden archway feature. He has short brown hair and wears a light-colored polo shirt. He is rubbing his forehead and looking down, expressing discomfort or fatigue, presumably from lack of sleep. His eyes are not visible, but his facial expression and body language clearly convey a sense of struggle. The lighting is soft and warm, but the yellow wall is very bright. White text overlays on the lower left: 'and bad sleep'.
0:18founder binary choice coffee A medium close-up shot of the male founder in the modern kitchen, identical to the first scene's setup. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, explaining a concept. His expression is serious and thoughtful as he discusses the dilemma of coffee choices. The lighting is bright and consistent. White text overlays are present: 'And for years the choice felt kind of binary' which then updates to 'either full strength coffee, which is a tasty vessel for way too much caffeine,'.
0:23decaf coffee splashing A dramatic low-angle close-up shot of a black ceramic coffee cup and saucer, resting on a surface covered with scattered dark brown coffee beans. The background is a soft, warm brown, with a bright, out-of-focus neon sign above that reads 'GOD BLESS YOUR COFFEE'. Suddenly, a dark liquid, presumably coffee, violently splashes out of the cup, creating an impactful visual. The lighting is low-key, with a strong backlight from the neon sign and subtle highlights on the coffee beans. White text overlays in the bottom center: 'or decaf,'.
0:25chemical coffee process lab A close-up shot focusing on hands, presumably those of a scientist or researcher, wearing a white lab coat. The hands are using a clear glass dropper to extract liquid from a small amber bottle and transfer it to another similar bottle. Several other amber bottles with white caps are arranged on a dark wooden surface. A woman's hand, adorned with a large, intricate gold ring, is also visible. The background is blurred, suggesting a lab or workspace setting. The lighting is bright and clinical, emphasizing the detail of the dropper and bottles. White text overlays on the lower left: 'with harsh chemicals'.
0:27founder paint stripper analogy A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He emphasizes his point with hand gestures, explaining the chemical process of decaffeination. His expression is now more earnest, conveying the seriousness of the issue. The bright, warm kitchen lighting remains consistent. White text overlays on the lower third of the screen state: 'The same stuff that is used in paint stripper I didn't really want either of those things,'.
0:31founder launch mudwtr looking up A medium shot of the male founder, looking upwards and to his right, in a brightly lit, spacious modern environment. He wears a light blue short-sleeved t-shirt and a white baseball cap. The background is a mix of blurred indoor plants, possibly a cafe or open-plan office, with soft, diffused lighting. The camera slowly pans upwards, following his gaze. He is walking towards the right side of the frame, giving a sense of purpose or discovery. White text overlays in the middle of the screen: 'I launched MUD\WTR back in 2018,'.
0:33founder painting process A medium shot of the male founder, now wearing a dark blue or black overall-style work outfit that is visibly splattered with paint in various colors. He is looking down and to his right, possibly cleaning or mixing something on his hands or a palette, as he stands in what appears to be an art studio or creative workspace. The background features a black and white abstract pattern on a wall, hinting at an artistic or experimental environment. The lighting is bright and even, highlighting the colorful paint stains. White text overlays on the lower left: 'because I wanted'.
0:35founder original blend kitchen A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, indicating the success of their original blend. His expression is confident and proud. The lighting is bright and consistent. White text overlays on the lower third: 'Our original blend'.
0:36mudwtr stall by lake A wide shot capturing a branded 'MUD\WTR' stall or cart by a serene lake or river. Two men in work aprons and hats are actively serving or preparing drinks behind the stainless steel counter. The man on the left, wearing a white cap and red bandana, smiles and gestures upwards with a peace sign. The man on the right, in a straw hat and sunglasses, wipes the counter. The cart features 'MUD\WTR OATMILK LATTE ICED $5' written in chalk, along with other brand information. In the background, other people are visible by the water's edge, enjoying the sunny outdoor environment. The sky is clear blue, and the lighting is bright and natural. White text overlays on the lower left: 'became one of the fastest growing products in the country'.
0:39target store aisle A wide shot of a brightly lit Target store aisle. The floor is shiny and reflective, leading towards a blurred background of merchandise and other shoppers. Several people are visible walking through the spacious aisle, browsing or pushing shopping carts. The fluorescent lighting is stark and even, typical of a large retail environment. Product displays and various signs line the sides of the aisle. White text overlays in the center: 'in Target, Sprouts'.
0:40shopping cart pov aisle A point-of-view (POV) shot from inside a shopping cart as it moves down a grocery store aisle. The metal basket of the cart is prominent in the foreground. On either side, shelves are fully stocked with various packaged goods, creating a blur of colorful products. Fluorescent lighting illuminates the aisle from above. The perspective simulates the experience of a shopper moving through a supermarket. White text overlays in the center: 'and thousands of stores'.
0:42founder coffee off limits A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, describing how coffee became 'off limits'. His expression is reflective and slightly regretful, conveying a past struggle. The lighting is bright and consistent. White text overlays across the lower third state: 'And to be honest, four years after we launched coffee felt kind of off limits for us'.
0:46woman thoughtful profile shot A medium close-up profile shot of a young Caucasian woman, facing right. She has long, wavy light brown hair. She wears a cream-colored puffer jacket over a light blue ribbed sweater. Her expression is thoughtful and slightly concerned, her gaze directed off-camera. The background is softly blurred, showing hints of an outdoor or natural setting. The lighting is natural and gentle, highlighting her features. White text overlays across the center of the frame: 'felt kind of off limits for us'.
0:47founder tried new decaf A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, indicating trying something new. His expression is hopeful and slightly excited, marking a turning point. The lighting is bright and consistent. White text overlays across the lower third: 'But then I tried something new. Swiss Water Decaf That kind of blew my mind'.
0:49swiss water decaf process beans A close-up, low-angle shot of numerous dark roasted coffee beans. The beans are slightly glossy and scattered across a flat surface, with some appearing to be in motion or settling. A strong, bright light source from above and behind creates a luminous effect, suggesting a clean and natural process. The background is softly blurred. White text overlays in the center: 'It's a clean, chemical free process'.
0:52coffee beans close up An extreme close-up shot focused tightly on several dark roasted coffee beans, filling the entire frame. The texture and individual characteristics of each bean are clearly visible. The beans appear to be static, with a very shallow depth of field, making some parts slightly out of focus. The lighting is soft and even, emphasizing their natural brown tones. White text overlays across the center: 'Through water temperature and time'.
0:54founder removes caffeine benefits A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, explaining the gentle process of caffeine removal. His expression is informative and reassuring. The lighting is bright and consistent. White text overlays across the lower third state: 'It gently removes caffeine while keeping all of the good stuff,'.
0:56man smelling coffee beans A close-up shot of a man's hands holding a generous scoop of dark roasted coffee beans. His face is partially visible in the upper right quadrant of the frame, with his nose close to the beans as if deeply inhaling their aroma. His eyes are closed, conveying a sense of enjoyment and appreciation for the coffee's scent. The background is softly blurred, focusing entirely on the hands and beans. The lighting is soft and warm, enhancing the natural tones of the coffee. White text overlays on the lower left: 'the full body, flavors'.
0:59founder polyphenols benefits A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, emphasizing the healthy components that are retained. His expression is earnest and confident, highlighting the scientific benefits. The lighting is bright and consistent. White text overlays across the lower third: 'It also keeps the polyphenols, the antioxidants linked to all sorts of benefits'.
1:04founder listening to customers A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots, but with a slight camera angle shift to his left. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, explaining how they listened to customer feedback. His expression is engaged and collaborative. The lighting is bright and consistent. White text overlays across the lower third: 'So at first I played with it and we kept listening to our customers'.
1:08woman outdoors holding mug A medium close-up shot of a young Caucasian woman outdoors, her face framed by the hood of a dark green or brown insulated jacket. She has long, straight light brown hair and a warm, inviting smile. She extends a textured, earthy-toned ceramic mug towards the camera, as if offering a drink. In the background, there's a blurry natural landscape with bare trees and a pinkish-orange sky, suggesting sunrise or sunset. A small portable camping stove and another ceramic mug are visible to her left. The lighting is soft and golden, creating a cozy and adventurous atmosphere. White text overlays on the lower left: 'We reviewed tens of thousands of surveys and conversations,'.
1:11man eating drinking outdoors A close-up shot of a young Caucasian man in glasses, eating a sandwich and drinking from a white disposable coffee cup. He has short, styled brown hair and wears a light blue collared shirt. He takes a bite of his sandwich, then sips from the cup, appearing content. The background is blurred but suggests an urban outdoor setting with cars and buildings. The lighting is bright and even, casting soft shadows. White text overlays in the center: 'and what we heard was clear'.
1:12woman drinking from green mug A close-up shot of a young East Asian woman, wearing a striped apron, drinking from a light green ceramic mug. Her eyes are closed, and her expression is one of serene enjoyment or deep satisfaction. She holds the mug with both hands, bringing it close to her face. Her dark hair is styled in a braid, and a few strands fall across her forehead. The background is softly blurred, indicating an indoor setting, possibly a cafe or kitchen. The lighting is warm and gentle, creating a cozy atmosphere. White text overlays in the center: 'a lot of people still love their coffee'.
1:14woman uneasy profile close up An extreme close-up profile shot of a young Caucasian woman's face, facing right. Her right eye is prominent, looking downward or introspectively. A finger is near her lips, creating a pensive or slightly anxious gesture. Her dark hair is softly blurred in the background. The focus is very shallow, emphasizing her features and the subtle emotion conveyed. The lighting is subdued, with a soft glow, creating an intimate and slightly uneasy mood. White text overlays across the center: 'They just don't always love how it makes them feel'.
1:16founder went to work kitchen A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, indicating a shift to action. His expression is determined and purposeful. The lighting is bright and consistent. White text overlays across the lower third: 'So we went to work'.
1:18rd director mad scientist A medium close-up shot of a young Caucasian man, likely the R&D director, speaking directly to the camera with an enthusiastic and slightly quirky expression. He has shoulder-length dark brown hair, wears round dark-rimmed glasses, and a plaid button-up shirt in blue, red, and white. His mouth is open in mid-sentence, and his eyes are wide, conveying excitement. The background is blurred but shows hints of a casual office or studio setting with some abstract art or objects. The lighting is even and bright. White text overlays in the center: 'Our incredible R&D director went full matt scientist'.
1:20founder sourcing refining kitchen A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, detailing the intensive process of sourcing and refining. His expression is focused and diligent. The lighting is bright and consistent. White text overlays across the lower third state: 'on sourcing and rose curves, and we tested, rejected, and refined'.
1:24founder aligned with mission kitchen A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots, but with a slight camera angle shift to his left. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, indicating the product's alignment with their mission. His expression is resolute and proud. The lighting is bright and consistent. White text overlays across the lower third: 'until we had something that was aligned with our mission,'.
1:27woman drinking proudly A medium close-up shot of a young Caucasian woman with long, coppery-red hair, neatly styled. She holds an ornate, clear glass cup with a textured pattern to her mouth, sipping from it with her eyes closed, conveying deep satisfaction and a sense of pride. Her nails are manicured with a distinctive black and white polka dot design. The background is softly blurred, showing a bright, sunlit indoor space, with a window creating a strong backlight that illuminates her hair. The lighting is warm and natural. White text overlays in the center: 'something that we were proud'.
1:29founder final product kitchen A medium close-up shot of the male founder in the modern kitchen, identical to previous founder shots. The 'MUD\WTR Coffee' container, iced coffee, and frother are on the wooden counter. He gestures with his hands, presenting the final product. His expression is one of triumphant introduction. The lighting is bright and consistent. White text overlays across the lower third state: 'to drink ourselves And what we landed on is a first of its kind Mushroom Coffee,'.
